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Shorditch moolark
Shorditch moolark
Shorditch moolark
Shorditch moolark
Shorditch moolark
Shorditch moolark
Shorditch moolark
Shorditch moolark
Shorditch moolark
Shorditch moolark
Shorditch moolark
Shorditch moolark
Shorditch moolark
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Shorditch moolark

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just a quick recap of digital shorditch

just a quick recap of digital shorditch

Published in: Health & Medicine, Business
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Transcript

  • 1. Digital Shorditch
  • 2. Google. Knows. Everything. They read youremail, they can record your calls, they knowyour passwords.”Over 80% of the pop. in Hong Kong play CandyCrush daily. They are the #1 gaming company inthe world. It is all about real time data."The brands that win in the future are the onesthat are open, transparent and honest.”@MattatOgilvyDid you know….Further moreConclusion
  • 3. Burberry used holograms during their runwayshow in Hong Kong."Wearable tech is predicted to be the nextmajor technology battery ground and a 10billion dollar industry by 2016."Fashion is going geek / tweets doubled atLondon fashion week this year.@amaluckyDid you know….RatherConclusion
  • 4. "You dont need to outspend your competitors inorder to beat them.”"90% engagement, 10% content.The engagement should NOT be theafterthought.”@JeremyWaiteDid you know….RatherConclusionFor every 1 pound Angry Birds pays in socialthey get 6.50 pounds back. That is the "like"cycle at work -
  • 5. 65% of respondents feel anxiouswhen they leave the house withouttheir mobile@saymediaDid you know….RatherMobile is the new Cigarette, it achanging like cultureConclusionThere are two approaches to mobilebe partisan or be part of something’
  • 6. The smartphone - 75% of us take it to thetoilet2013 - 202060 70% Rise in Social media47 80% Rise in mobile33 73% Rise mobile networkStats
  • 7. Boredom invented the bike. Now, we have theTour de France, we have Bradley Wiggins.Boredom = Progression@natterjack101Did you know….RatherWe are all getting moreboard, because of the internetConclusionIt our job as creative to “pinpoint the bore point”
  • 8. "a campaign is a product thatyou conceive and come upwith, but it needs to evolve andyou need to listen to yourcustomers”@bcsrDid you know….Rather70% of adverting fall’sConclusionYou have to make it over andover and over again, creativityis a flow.
  • 9. "Branding is essentially rhetoric”“Right now, there are more opportunities forinvestment in the UK than in the US”“we have become connect to ourelectric lebertumor parasites, inan attempt to access theinformation environment”@lukerobertmason@dougrichard@nikhilshahTOP TALKERS
  • 10. Companies often say that theyre looking forcreativity - yet their behavior indicatesotherwise. Theyre set up to destroy any trulyinnovative thinking. So rather than putting theirstaff through the hope and disappointment oftrying to be creative, they should stoppretending that theyre looking for anythingoriginal and simply embrace their tediousmediocrity.@davebirss
  • 11. If you believe that advertising is about sendingmessages to individual minds, then the futureof advertising will look the same.@herdmisterDid you know….RatherConclusion……But… refer to last page
  • 12. “Technology has changedexponential-ly over the past50 years, yet adverting is stillthe same”Herdmister“ A change is going to come”Sam cooke
  • 13. THANKS

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