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Loyola Social Media April 2011
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Loyola Social Media April 2011

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Slides from Jack Monson's presentation to Loyola students 4/7/2011

Slides from Jack Monson's presentation to Loyola students 4/7/2011

Published in: Business

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Transcript

  • 1. Organizations Engaging Customers Jack Monson Vice President Engage121, Inc.
  • 2. Buy Me! PUSH PULL
  • 3.
    • Great News for PR!
    • It’s still about great story telling – just over new channels
  • 4.
    • Why PR?
    • Public Relations = Relate to the Public
    • PR Pros have the chops
    • Social Media is not advertising
    • Content integrated with (or repurposed from) all Communications
  • 5. PR / SM Teams to Watch:
  • 6. Is Social Media Making an Impact on Your Sales?
  • 7. Social Media Adoption
  • 8.
    • Our Three Principles:
    • Engagement
    • Platform Neutrality
    • It never made sense for us to focus on Twitter, Facebook, blogs or any other. To the extent possible, we integrate the social media platforms relevant to our clients
    • .
    • Solve Business Problems
    • Our clients don’t use social media for the sake of being involved. Our clients are business people, focused on accomplishing defined objectives.
    Community of Interest
  • 9.
    • Integrates your relevant SM platforms
    • With functions you need to:
    • Explore : monitor the social web
    • Listen : hear local customers, influencers
    • Speak : engage them locally, one-to-one
    • Evaluate : measure your efforts and results
  • 10. Jack Monson [email_address] 312.658.0600 @jackmonson www.jackmonson.com

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