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Loyola Social Media April 2011
 

Loyola Social Media April 2011

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Slides from Jack Monson's presentation to Loyola students 4/7/2011

Slides from Jack Monson's presentation to Loyola students 4/7/2011

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    Loyola Social Media April 2011 Loyola Social Media April 2011 Presentation Transcript

    • Organizations Engaging Customers Jack Monson Vice President Engage121, Inc.
    • Buy Me! PUSH PULL
      • Great News for PR!
      • It’s still about great story telling – just over new channels
      • Why PR?
      • Public Relations = Relate to the Public
      • PR Pros have the chops
      • Social Media is not advertising
      • Content integrated with (or repurposed from) all Communications
    • PR / SM Teams to Watch:
    • Is Social Media Making an Impact on Your Sales?
    • Social Media Adoption
      • Our Three Principles:
      • Engagement
      • Platform Neutrality
      • It never made sense for us to focus on Twitter, Facebook, blogs or any other. To the extent possible, we integrate the social media platforms relevant to our clients
      • .
      • Solve Business Problems
      • Our clients don’t use social media for the sake of being involved. Our clients are business people, focused on accomplishing defined objectives.
      Community of Interest
      • Integrates your relevant SM platforms
      • With functions you need to:
      • Explore : monitor the social web
      • Listen : hear local customers, influencers
      • Speak : engage them locally, one-to-one
      • Evaluate : measure your efforts and results
    • Jack Monson [email_address] 312.658.0600 @jackmonson www.jackmonson.com