Do you think it’s obvious that investing in content strategy/content management now will save your company money in the long run? Are you frustrated when Management doesn’t instantly agree?
Building a business case for resources can be challenging, especially if you have few (if any) credible metrics to quote. This session covers sources of metrics and ROI for building a business case for content strategy initiatives.
Clipping is a handy way to collect important slides you want to go back to later.