What is the FASTEST GROWING platform inCONTENT consumption?
STATS Globally, mobile data traffic grew 2.3-fold over 2011, more than DOUBLING for the fourth year in a row
STATS In 2011, mobile data traffic was 8 TIMES the size of the entire global Internet in 2000
STATS The number of mobile-connected devices will exceed the number of people on earth by the end of 2012 Cisco’s “Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update”
BUT… According to Price Waterhouse Coopers’ latest Digital IQ survey, 66% of organizations are investing in mobile technologies for their employees. But most of these same businesses are reacting to the Bring Your Own Device (BYOD) phenomenon, are not preparing for it.
So you can’tASSUMEmanagement willjust “get it”and fund your project
REMEMBER:Management only cares about two things…
COST AVOIDANCE ALIVE- AGENT customer service interaction costs $12 compared to PENNIES for an online interaction
A 30% deflection of calls to self-service channels is seen as successful. It could be closerto 80% to maximize cost-savings
CMS Implementation:Reducing the amount of timespent on formatting shouldtranslate into an increase inproduction, of course, but the200% increase in our outputsurpassed all of our expectations. Keith Schengili-Roberts, Documentation & Localization Manager AMD http://www.ixiasoft.com/casestudy/case_study_AMD.pdf
Another CMS Implementation:GMAC used the Microsoft CM Server tosupport two key initiatives: transferring thecontent publishing function to contentauthors and freeing up formerly burdened ITresources to support more dynamic andpersonalized customer-facing Web portals.ROI: 87% Payback: 1.2 years Nucleus Research, Inc. ROI ANALYSIS YOU CAN TRUST ™ http://nucleusresearch.com/library/microsoft-roi/d96.pdf
LOST REVENUE While you ABSOLUTELY should chase cost reduction potential revenueDWARFS simple cost savings
New Product ADOPTION and S ALESA Canadian University study of morethan 34,000 customers showed thatcustomers who utilize a company’sInternet-related service innovationswere over twice as likely to adopt thecompany’s new product offering duringthe first year of introduction Canadian Journal of Administrative Sciences, 2010
…but that (IMHO) indicates those internet offerings must have been CURRENT GERMANE and USABLE
New Product ADOPTION and S ALESROBOHELP StoryINVITROGEN Story
How canyou sellYOURcontentinitiativesto Management?