Producing Quality How-To Videos for           Social Media Publication                  Part I: The Project               ...
The Product• Standalone Test  Scoring Machine   – Scans Optical     Mark     Recognition     form used in     classrooms f...
The Concept• Audience analysis showed that  teachers:   – Like to learn more from people than from     reading   – Like to...
The Project• SO, we decided to attach basic doc to the scanner:   – Front panel   – Back pull-out panel• AND include some ...
The Project, continued• AND we decided to create a web site that included video as  well as more traditional hypertext hel...
The Decisions•   Along the way, we learned a LOT:    –   Keep the videos short    –   Find a good hand model early    –   ...
Let’s look at it!
Producing Quality How-To Videos for             Social Media Publication      Part II: Video Operator’s Guide             ...
Let’s Go Shopping!•   Video Camera w Storage Media•   Tripod•   Lighting•   AV Monitor•   Microphone/Headphones•   Editing...
Video Camera w Storage MediaCanon VIXIA HFS100•Takes SDHC memorycard•1920X1080 full HDrecording•HDMI cable out•$1100
TripodDavis & SanfordProvista with FM18Head•Smooth fluid head•HEAVY duty•Quick release mount•Carrying bag•$190
LightingPBL 4550 Watt PremiumCinema Production Kit•1000 Watt Softboxes•650 Watt OverheadBoom Softbox•Barndoors, Gels,Sandb...
AV MonitorAcer H233H 23 inchWidescreen LCDMonitor•1920X1080 resolution•HDMI input•$200
Microphone/HeadphonesBehringer PodcasStudioUSB•XM8500 Microphone•UCA200 Audio Interface•XENYX 502 Mixer•HPM1000 Headphones...
Editing SoftwareAdobe PremiereElements 8•$100 ($144 for ver. 9)Audacity•Free
Editing Software (Better)Adobe Master Collection•Premiere Pro, AfterEffects, SoundBooth,OnLocation, Encore, andPhotoshop, ...
MusicFreePlayMusic.com  • Production Music  • $500StudioCutz.com  • Royalty Free  • Best Corporate    Soundtracks of 2007 ...
SetRavelli BackgroundStand  • 3 backdrops  • 10X12’  • $170Hand-me-down OfficeFurniture  • Free!
Set - Backdrop
Set - Furniture
DistributionYouTube•Save to H264 1920X1080 HD resolution•Rendering time: about 20 minutes•Generated file size: about 400 M...
Equipment TotalVideo Camera w Storage Media   $1,100Tripod                          $190Lighting                        $9...
Rules of ThumbKeep it short  • Talk fast  • Squeeze out every unnecessary second  • Music helps if some scenes are lengthy...
Total cost for Video Operator’s Guide• Time: (360 hours X $50 =)   $18,000• Equipment:                   $2,970• Grand Tot...
Let’s Try It• Audio Recording• Audio Editing• Video Recording• Video Editing
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Bonni Graham LavaCon 2010 - Creating High-Quality Videos

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Bonni Graham LavaCon 2010 - Creating High-Quality Videos

  1. 1. Producing Quality How-To Videos for Social Media Publication Part I: The Project Hardware Goes High-Tech
  2. 2. The Product• Standalone Test Scoring Machine – Scans Optical Mark Recognition form used in classrooms for tests – Does not need to connect to a computer
  3. 3. The Concept• Audience analysis showed that teachers: – Like to learn more from people than from reading – Like to see a product or task overview, then try it – Often never get printed manuals (usually lost or never delivered by IT) – Are typically not at or near a computer when scanning – Prefer to print/refer to only targeted, necessary portions of a manual, if they do get one
  4. 4. The Project• SO, we decided to attach basic doc to the scanner: – Front panel – Back pull-out panel• AND include some pieces in the box: – Poster – What’s In the Box/Getting Started
  5. 5. The Project, continued• AND we decided to create a web site that included video as well as more traditional hypertext help, as well as a printable PDF job aid for every major task – Tools: • MadCap Flare (WebHelp output) • Adobe Elements/Premiere • High-Def video camera • Podcasting audio mixer & mic • Studio w/ “live” office setup
  6. 6. The Decisions• Along the way, we learned a LOT: – Keep the videos short – Find a good hand model early – Plan on several takes for *both* audio & video – Record audio separately – Having a visually accurate and properly operating unit is a critical dependency – Get the best video editing software you can, and take the system requirements for it seriously – Allow plenty of time for script writing & review – Live sets are cheaper/easier than green-screening – Spend the $ on decent music – Decide on an output size and video ratio and keep it consistent
  7. 7. Let’s look at it!
  8. 8. Producing Quality How-To Videos for Social Media Publication Part II: Video Operator’s Guide Hardware Goes Shopping
  9. 9. Let’s Go Shopping!• Video Camera w Storage Media• Tripod• Lighting• AV Monitor• Microphone/Headphones• Editing Software• Music• Set• Distribution
  10. 10. Video Camera w Storage MediaCanon VIXIA HFS100•Takes SDHC memorycard•1920X1080 full HDrecording•HDMI cable out•$1100
  11. 11. TripodDavis & SanfordProvista with FM18Head•Smooth fluid head•HEAVY duty•Quick release mount•Carrying bag•$190
  12. 12. LightingPBL 4550 Watt PremiumCinema Production Kit•1000 Watt Softboxes•650 Watt OverheadBoom Softbox•Barndoors, Gels,Sandbags, and More•$980
  13. 13. AV MonitorAcer H233H 23 inchWidescreen LCDMonitor•1920X1080 resolution•HDMI input•$200
  14. 14. Microphone/HeadphonesBehringer PodcasStudioUSB•XM8500 Microphone•UCA200 Audio Interface•XENYX 502 Mixer•HPM1000 Headphones•$130
  15. 15. Editing SoftwareAdobe PremiereElements 8•$100 ($144 for ver. 9)Audacity•Free
  16. 16. Editing Software (Better)Adobe Master Collection•Premiere Pro, AfterEffects, SoundBooth,OnLocation, Encore, andPhotoshop, Illustrator,InDesign, Acrobat, Flash,Dreamweaver, Fireworks•$2500
  17. 17. MusicFreePlayMusic.com • Production Music • $500StudioCutz.com • Royalty Free • Best Corporate Soundtracks of 2007 • Downloadable wav and mp3 • $100
  18. 18. SetRavelli BackgroundStand • 3 backdrops • 10X12’ • $170Hand-me-down OfficeFurniture • Free!
  19. 19. Set - Backdrop
  20. 20. Set - Furniture
  21. 21. DistributionYouTube•Save to H264 1920X1080 HD resolution•Rendering time: about 20 minutes•Generated file size: about 400 MB•YouTube upload time: about 20 minutes•YouTube downloadable file size: about 20 MB•Cost: Free!
  22. 22. Equipment TotalVideo Camera w Storage Media $1,100Tripod $190Lighting $980AV Monitor $200Microphone/Headphones $130Editing Software $100Music $100Set $170Distribution FreeTotal $2,970
  23. 23. Rules of ThumbKeep it short • Talk fast • Squeeze out every unnecessary second • Music helps if some scenes are lengthyKeep it simpleKeep an eye on production time • About 8 hours per minute • We produced 42 minutes of video (taking 360 hours to do it)
  24. 24. Total cost for Video Operator’s Guide• Time: (360 hours X $50 =) $18,000• Equipment: $2,970• Grand Total: $20,970
  25. 25. Let’s Try It• Audio Recording• Audio Editing• Video Recording• Video Editing

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