Bonni Graham LavaCon 2010 - Creating High-Quality VideosPresentation Transcript
Producing Quality How-To Videos for Social Media Publication Part I: The Project Hardware Goes High-Tech
The Product• Standalone Test Scoring Machine – Scans Optical Mark Recognition form used in classrooms for tests – Does not need to connect to a computer
The Concept• Audience analysis showed that teachers: – Like to learn more from people than from reading – Like to see a product or task overview, then try it – Often never get printed manuals (usually lost or never delivered by IT) – Are typically not at or near a computer when scanning – Prefer to print/refer to only targeted, necessary portions of a manual, if they do get one
The Project• SO, we decided to attach basic doc to the scanner: – Front panel – Back pull-out panel• AND include some pieces in the box: – Poster – What’s In the Box/Getting Started
The Project, continued• AND we decided to create a web site that included video as well as more traditional hypertext help, as well as a printable PDF job aid for every major task – Tools: • MadCap Flare (WebHelp output) • Adobe Elements/Premiere • High-Def video camera • Podcasting audio mixer & mic • Studio w/ “live” office setup
The Decisions• Along the way, we learned a LOT: – Keep the videos short – Find a good hand model early – Plan on several takes for *both* audio & video – Record audio separately – Having a visually accurate and properly operating unit is a critical dependency – Get the best video editing software you can, and take the system requirements for it seriously – Allow plenty of time for script writing & review – Live sets are cheaper/easier than green-screening – Spend the $ on decent music – Decide on an output size and video ratio and keep it consistent
Let’s look at it!
Producing Quality How-To Videos for Social Media Publication Part II: Video Operator’s Guide Hardware Goes Shopping
Let’s Go Shopping!• Video Camera w Storage Media• Tripod• Lighting• AV Monitor• Microphone/Headphones• Editing Software• Music• Set• Distribution
Video Camera w Storage MediaCanon VIXIA HFS100•Takes SDHC memorycard•1920X1080 full HDrecording•HDMI cable out•$1100
DistributionYouTube•Save to H264 1920X1080 HD resolution•Rendering time: about 20 minutes•Generated file size: about 400 MB•YouTube upload time: about 20 minutes•YouTube downloadable file size: about 20 MB•Cost: Free!
Equipment TotalVideo Camera w Storage Media $1,100Tripod $190Lighting $980AV Monitor $200Microphone/Headphones $130Editing Software $100Music $100Set $170Distribution FreeTotal $2,970
Rules of ThumbKeep it short • Talk fast • Squeeze out every unnecessary second • Music helps if some scenes are lengthyKeep it simpleKeep an eye on production time • About 8 hours per minute • We produced 42 minutes of video (taking 360 hours to do it)
Total cost for Video Operator’s Guide• Time: (360 hours X $50 =) $18,000• Equipment: $2,970• Grand Total: $20,970
Let’s Try It• Audio Recording• Audio Editing• Video Recording• Video Editing