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2011 Enswers Introduction Material.

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  • Google Analytics: Sep 1, 2006 – Feb 14, 2011
  • http://www.soompi.com/news/yunho-gets-wet-do-not-posthttp://www.soompi.com/news/yonghwa-let-me-give-you-a-butt-massage-1http://www.soompi.com/news/happy-together-season-3-episode-182-recap-part-1http://www.at2pop.co.kr/2011/01/%E2%80%98%EC%B4%88%EC%8B%AC%E2%80%99%EA%B3%BC-%E2%80%98%EC%86%8C%EC%86%8C%ED%95%A8%E2%80%99%EC%9C%BC%EB%A1%9C%EC%9D%98-%ED%9A%8C%EA%B7%80-mbc-%EB%98%90-%EC%8B%9C%EC%B2%AD%EB%A5%A0-%EC%83%81%EC%8A%B9/
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    1. 1. Video Search, Video Platform and Image2Play<br />Revolutionizing Digital Entertainment<br />April 6, 2011<br />
    2. 2. Enswers Snapshot<br />About<br />Management<br />Investors<br />Team<br />Founded: April 2007<br />Headquarters: Seoul, Korea<br />Joint Venture: Tokyo, Japan<br />(Partnership with Evixar Japan)<br />Subsidiary: San Francisco, CA<br />(wholly-owned Soompi, Inc.)<br />CEO Jack Kilyoun Kim<br /> CTO Daebong Park<br />COO Sherman Li<br /> CSO Joonpyo Lee<br />CRO Jaehyung Lee<br />Employees: 50 <br />Research and Development<br /><ul><li>Over 10 advanced degrees (MS & Ph.D)
    3. 3. Computer science and engineering majors from top universities including KAIST, Seoul National University, Stanford, and POSTECH</li></ul>Business Development<br /><ul><li>Decades of experience in media and entertainment industry
    4. 4. Series A: Aug 2008
    5. 5. Series B: Dec 2009</li></ul>Softbank Ventures Korea<br />KT Capital<br />Stonebridge Capital<br />=<br />Your ENtertainmentAnSWERS<br />Technology<br />Products<br />Key Customers & Partners<br />Patents: 13 total (6 issued, 7 pending)<br />PCT: 3 total including EU, Japan, China, USA<br />Patent coverage includes:<br /><ul><li>Audio and video fingerprinting
    6. 6. Clustering (comparison of fingerprints)
    7. 7. Search (based on fingerprints and clusters)
    8. 8. Image fingerprinting and correlation to video
    9. 9. Service/Process: advertisement data, metadata, content distribution</li></ul>Video Search Engine<br />Online Video Analytics and Advertising Platform<br />Content Distribution Platform<br />Asian Entertainment Portal and Community<br />
    10. 10. The Enswers Ecosystem<br />Search<br />Stream<br />Enswer.me video search utilizes advanced fingerprinting and clustering technology to discover videos on over 120 sites globally.<br />AdView is an online video filtering, advertising, and analytics platform implemented by major portals and video sites in Korea.<br />Social<br />Download<br />Platform-V is integrated to over 100 service providers and partnerships with all the major terrestrial broadcasting stations.<br />Soompi.com is the largest Asian entertainment portal and community in English.<br />
    11. 11. Video Search: enswer.me<br />
    12. 12. Problem<br />Video search does not work.<br />Spam, dead links, duplicates, different languages, and poor metadata lead to irrelevant results.<br />
    13. 13. Evolution of Online Video Technologies<br />Text Search<br />(2004)<br />Search metadata to identify videos<br />Why It Doesn’t Work<br />Lack of metadata, unrelated text, languages, spam, duplicates<br />Audio Detection<br />(2006)<br />Convert speech-to-text<br />Why It Doesn’t Work<br />No speech (sports, action, music) and languages<br />Object Recognition<br />(2009)<br />Identify faces and objects<br />Why It Doesn’t Work<br />No faces or objects (animations etc), low accuracy rates<br />?<br />What’s Next<br />
    14. 14. Core Tech – Image/Video Fingerprint & Matching<br />More Examples<br />
    15. 15. What is Fingerprinting?<br />Audiovisual fingerprints analyze images, audio, and video to create unique signatures to identify media.<br /><ul><li>Works for any video format/codec, high or low resolution, picture quality issues (logos, discoloration)
    16. 16. Uses only 0.5 bytes (4 bits) per second of video  reduces videos to 1.8KB / hour</li></li></ul><li>What is Clustering?<br />Index over 250 million videos from more than 120 video sites globally.<br />Enswers Video Fingerprint Database<br />Cluster and identify the same videos by comparing fingerprints.<br />
    17. 17. What is Enswer.me?<br />Enswer.me video search engine syndicates results to:<br />Google’s PageRank<br /> for Video<br />Search videos with audiovisual intelligence technology by Enswers<br />
    18. 18. Video Monetization Platform1) Download 2) Streaming <br />
    19. 19. Platform-V: Content Distribution Platform<br />1<br />Enswers Platform-V is integrated into over 95 webhard services.<br />Filter<br />every upload<br />every download<br />Uploads<br />Downloads<br />2<br />Fingerprint<br /><ul><li>Patented VideoFuse technology
    20. 20. >98% accurate fingerprinting
    21. 21. Scalable, high-speed clustering</li></ul>30 million queries per day<br />(25 million downloads, 5 million uploads)<br />X<br />25,000 copyrighted videos<br />(original video fingerprints provided by content owners)<br />=<br />750 billion comparisons daily<br />3<br />Identify<br />copyrighted content including movies, television, animation, etc<br />4<br />Monetize<br /><ul><li>Set pricing and policy in Platform-V
    22. 22. Apply licenses by content providers
    23. 23. Track revenue across all service providers</li></ul>content distribution partners<br />
    24. 24. Platform-V Screenshot<br />
    25. 25. ADView: Online Video Analytics + Advertisement Platform<br />Extensive Coverage<br />250 million videos indexed on over 120 sites and portals globally<br />Advanced Analytics<br />Real-time data on online video views, comments, and social sharing<br />Discover<br />Search and track any video on the web using our advanced tools<br />Trends<br />Receive custom reports to gain insight into the most popular videos in your geographical region and category of content<br />Viral Campaign Tracking<br />Custom features for online video marketers including video placements to juice your campaign, analytics to track viral growth, and data collection of key video sources<br />Unique Technology<br />Advanced audiovisual fingerprinting and clustering technology identifies and analyzes similar videos across the web<br />
    26. 26. ADView Screenshot<br />
    27. 27. Soompi.com: #1 Asian Entertainment Portal<br />
    28. 28. Soompi.com<br />Soompi.com is the largest global online community in English dedicated to Asian celebrities, music, dramas, television and style<br />Loyal Users: 30MM page views per month, 2.5MM unique visitors per month<br />32% visit more than 100 times per month<br />70% of members are female, 75% are between 15-25 years old<br />Global: 50% of traffic from North America, 39% from Asia-Pacific, 8% from Europe<br />2PM Forum<br />
    29. 29. What Our Members Say<br />Soompi Members<br />“<br />There's just so much to read about here on Soompi: current events around the world, tips in beauty & fashion, and of course, the latest updates in the K-pop world! There are so many different kinds of people on Soompi, yet they're all so kind and open minded… Its a really nice place!<br />”<br /> – kanako28<br />“<br />On Soompi, I get to read interesting news about Asian celebrities and also see updates of photos. I love seeing those and learning more about the fashion industry and beauty tips in the beauty/fashion threads. The news are interesting as well. <br />”<br /> – Atmosphere<br />
    30. 30. Soompi 3.0<br />News<br />Community<br />Soompi.com v3.0<br />Videos<br />
    31. 31. Partnerships<br />Content Owners<br />Partnerships to filter and distribute content via Platform-V and/or AdView solutions.<br />Organizations<br />Partnerships with industry associations, rights holders, and other media organizations.<br />Search<br />Video search portal (Enswer.me) with open API for portals.<br />Service Providers<br />Implemented audio/video filtering and content distribution solutions.<br />Webhard<br />92 total services integrated with Platform-V (filtering + distribution)<br /><ul><li>Certified by the KFPA (Korean Film Production Association)
    32. 32. Official filtering solution vendor for DCNA (Digital Content Network Alliance) member companies
    33. 33. Cooperation with rights organizations including FFAP, KMPPA, etc</li></ul>Broadcasting Stations<br />Advertising<br />Optimized ad delivery to targeted content via AdView solution.<br />Studios/Production<br />Portals/UGC<br />Aggregators<br />International<br />
    34. 34. Image2PlayTM<br />
    35. 35. Opportunity<br />Billions of images uploaded on the web generating no revenue.<br />Portals<br />Social Networks<br />Image Sites<br />Blogs<br />News<br />
    36. 36. Background Technology – Image Matching<br />More Examples /Patent-backed, Robust on various distortions<br />
    37. 37. What is Image2Play?<br />Instantly click to “play” an image.<br />Image2Play technology finds the exact location within a video matching an image.<br />Click to see demo above, example on Soompi.com, or at image2play.com<br />
    38. 38. Service Model - Traffic from Images<br />3<br />Drive Traffic to Video Service<br />1<br />Affiliate Network<br />Enable Image2Play on portals, social networks, news sites, blogs, image hosts – everywhere.<br />(one-step integration: single line of code)<br /><ul><li>Images across the affiliate network deliver billions of targeted views and traffic to video service.
    39. 39. Improves user experience on Video Products.</li></ul> - Enable to seamless premium video service <br /><ul><li>Monetize with the consumption of full premium video and revenue share model between Video Service and Content Providers.</li></ul> Affiliated Video Service <br />Full Premium Video Service<br />2<br />Image2Play<br />Our image search technology matches images to videos.<br />Play 1minute video starting from the exact position<br />
    40. 40. Server Side: One-line Script Code<br />Add play button over image instantly<br /><script type="text/javascript" src="http://image2play.com/a.js"><br />
    41. 41. Client Side: Browser Plugin<br />Play video / Share video / Play video on OptimusPhone<br />from Images on the fly!<br />
    42. 42. 1 min. Video Player as Popup<br />Revenue from each click<br /> - 5 sec pre-roll (buffering)<br /> - Sponsored player skin<br /> - Purchase button<br />
    43. 43. Mobile App<br />Social<br />Recommendation<br />Play Instantly<br />
    44. 44. Source & Destination: Web / SmartTV/ Tablet/ Phone<br />Share between devices using images. Click images to play video anywhere.<br />Phone<br />Tablet<br />I’ll be back!<br />Smart TV<br />Web<br />
    45. 45. Social Network for Videos through Images<br />How can you save and shareyour touching moment?<br />1) Just pause and send image<br />2) image2playTM finds the matching video<br /><ul><li>Video editing not required
    46. 46. No more tiresome video uploading</li></li></ul><li>Thank You! <br />