Right Here Right Now


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Social Media presentation prepared for Julian MacQueen and Innisfree staff by Jill Thomas.

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Right Here Right Now

  1. 1. Right Here, Right Now<br />Tips for building a Social Business<br />
  2. 2. Social Media is Not a Fad<br />
  3. 3. Social Media Is<br />Web-based technology that enables:<br />Participation in interactive dialogue on sites like facebook, twitter and yelp.<br />Non-technical internet users to post content on websites and blogs. <br />It is changing how we communicate and how consumers make choices.<br />
  4. 4. One Choice<br />Businesses have a choice about social media. Engage or loose ground. <br />Your customers will talk about you online. You can participate in the conversation or ignore it. <br />Engaging well may create community around your business and cultivate long-term brand loyalty. <br />
  5. 5. It’s Just Networking<br />Your grandfather joined a service club because it was good for business. <br />Social media is like a community service club with 500 million members armed with loudspeakers engaged in word of mouth marketing.<br />This is going to have a bigger impact on your business then your current marketing initiatives.<br />
  6. 6. Content is King<br />Having a content management website, Facebook fan page or Twitter account is not enough. You must:<br /> <br />Create useful entertaining content (crowd source). <br />Compel users to create content about you.<br />Start & participate in conversations.<br />Post diverse content – pictures, videos, text, web links.<br />Target influencers.<br />Interact and build relationships. <br />Be consistent.<br />
  7. 7. Social Media Etiquette<br />What others say about your business matters more than what you say.<br />Everything you do will AMPLIFY so be good & nice.<br />Sharing is good. Copyright is bad. <br />Hard selling annoys people.<br />Visuals are important.<br />VALUE the informative, authentic, silly and creative.<br />Real time communication every day.<br />
  8. 8. Social Media is Inclusive<br />Successful social companies engage from top to bottom. <br />They:<br />Recruit social media savvy staff that can tell stories using an iphone.<br />Regard time spent on Facebook & Twitter as good for business.<br />
  9. 9. Social Media is Expansive<br />Strive to make every marketing initiative is social by:<br /> <br />Putting your web address and social media icons on business cards, menus, table talkers and print ads. <br />Making it easy for your customers to create and share media with free wifi & signs.<br />Asking your guests to review your business.<br />Making your super facebook fans, dedicated twitter followers & foursquare mayors feel special when they’re in your building.<br />
  10. 10. Where They are Talking<br />Facebook<br />Twitter<br />Your Website<br />Trip Advisor<br />Yelp<br />Urbanspoon<br />Foursquare<br />You Tube<br />Flickr<br />
  11. 11. Facebook<br />
  12. 12. Marketing on Facebook<br />Facebook is the most versatile social media marketing platform.<br />Businesses can use facebook mark up language, third party applications for polls and contests and economical paid advertisements to build ‘likes’ on business fan pages.<br />You can advertise to your fans for FREE whenever you want.<br />
  13. 13. Fan Page Wall<br />
  14. 14. Fish House Fan Page<br />
  15. 15. McGuire’s Irish Pub Fan Page<br />
  16. 16. Margaritaville Hotel<br />
  17. 17. Pensacola Beach Fan Page<br />
  18. 18. CFL Jersey Contest<br />
  19. 19. NFL Poll<br />
  20. 20. Facebook Ads<br />
  21. 21. Specific Targets, Measurable Outcomes<br />
  22. 22. Twitter<br />
  23. 23. Twitter Is<br />Not as versatile as facebook but is good for:<br />Research (monitor mentions/trends).<br />Monitoring customer service (watch for complaints).<br />To distribute news (retweets).<br />There are no good shortcuts to building an engaged follower list. <br />You must tweet all the time and be interesting.<br />
  24. 24. Is Justin Bieber More Influential than Obama?<br />
  25. 25. What is Klout?<br />Klout measures the size of your engaged social media audience.<br />It is based on your followers and friends who actively listen and react to your messages.<br />It measures the likelihood that your messages will generate action from others. <br />
  26. 26. Twitter Bot = No Klout<br />
  27. 27. Not Interesting = No Klout<br />
  28. 28. Engaged Followers = Good Klout<br />
  29. 29. If She Is Your Customer?<br />
  30. 30. Your Website is Not a Brochure<br />
  31. 31. It Is an Interactive & Social Traffic Hub<br />
  32. 32. With Multiple Ways To Amplify<br />
  33. 33. You Don’t Need an IT Person with Wordpress<br />
  34. 34. Drive Traffic<br />Connect all social platforms with website as hub then:<br />Great content on your website drives traffic to social media platforms.<br />Social media platforms drive traffic to your website.<br />Engaged loyal fans amplify your message and drive bums to your seats.<br />