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Innisfre Social Media Project Update
Innisfre Social Media Project Update
Innisfre Social Media Project Update
Innisfre Social Media Project Update
Innisfre Social Media Project Update
Innisfre Social Media Project Update
Innisfre Social Media Project Update
Innisfre Social Media Project Update
Innisfre Social Media Project Update
Innisfre Social Media Project Update
Innisfre Social Media Project Update
Innisfre Social Media Project Update
Innisfre Social Media Project Update
Innisfre Social Media Project Update
Innisfre Social Media Project Update
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Innisfre Social Media Project Update

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Social Media Project Update for Manager's Meeting.

Social Media Project Update for Manager's Meeting.

Published in: Travel
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  • 1. Project Update<br /> Jill Thomas<br />Social Media Coordinator<br />
  • 2. Built Platforms<br />5 ‘social’ CMS websites<br />5 custom facebook pages<br />1 custom twitter profile<br />
  • 3. Many H hotels under equals<br />Less money for <br />And consistent brand for <br />
  • 4. For<br />Need <br />Not<br />One custom template<br />One custom profile & landing page<br />First was $2000 next four were $500<br /> First $195 next four were $60.<br />
  • 5. $560 & 8 Hours<br />Produce in house content<br />Do SE0 ourselves<br />Think in the box<br />Organized in the <br />
  • 6. Website Pages<br />Rotating Banner<br />Social Links<br />Reserve Now<br />Regional destination<br />Local food and drink <br />Home Page<br />Contact Us<br />Rooms & Amenities<br />Explore<br />Dining & Nightlife<br />Meetings Events<br />Spa<br />Weddings<br />
  • 7. Add<br />Delete<br />Reveal<br />Hide<br />Edit Text<br />Change Pictures<br />
  • 8. Gulf Coast People & Places<br />All properties & both destinations.<br />Amplify on social media platforms.<br />Tweet, like us,comment & share for3rdparty word of mouth.<br />Author bio &Gravatar. You?<br />
  • 9. Lists: <br />Lists:<br />social media<br /> travel bloggers<br />southern tweeps<br />competitors<br />Engage:<br />3 tweets a day <br />scheduling<br />Responding<br />Thanking<br />
  • 10. Profile banners & landing pages<br />‘Reserve now’ links.<br />Updated daily –destination<br />Twitter & network blog feeds.<br />Responding to every comment.<br />Best practices posting strategy<br />
  • 11. Customer EngagementRelationship Management<br />
  • 12. CRM vs. Community<br />Many Businesses do CRM on<br />Businesses build community on <br />Community builds sales but not for hotels because community is local & your customers are not.<br />
  • 13. Talk to Us is CRM on FacebookYour Guests are Your Fans!<br />CRM is now FUN for your guests.<br />Engage before, during & after- up sell, problem solve & enhance experiences. <br />Target converts & their friends with contests, offers & digital ads.<br />Increase post views for bigger engaged audience<br />Constant feedback to understand your guests & create targeted content.<br />Public stream of 3rd party advocates<br />
  • 14. On the Flip Side<br />
  • 15. The End – What Next?<br />Generate volume of reviews needed to improve rankings.<br />Drive traffic to website & blog to amplify your sales message & enhance experiences.<br />

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