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Innisfre Social Media Project Update

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Social Media Project Update for Manager's Meeting.

Social Media Project Update for Manager's Meeting.

Published in Travel
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Transcript

  • 1. Project Update
    Jill Thomas
    Social Media Coordinator
  • 2. Built Platforms
    5 ‘social’ CMS websites
    5 custom facebook pages
    1 custom twitter profile
  • 3. Many H hotels under equals
    Less money for
    And consistent brand for
  • 4. For
    Need
    Not
    One custom template
    One custom profile & landing page
    First was $2000 next four were $500
    First $195 next four were $60.
  • 5. $560 & 8 Hours
    Produce in house content
    Do SE0 ourselves
    Think in the box
    Organized in the
  • 6. Website Pages
    Rotating Banner
    Social Links
    Reserve Now
    Regional destination
    Local food and drink
    Home Page
    Contact Us
    Rooms & Amenities
    Explore
    Dining & Nightlife
    Meetings Events
    Spa
    Weddings
  • 7. Add
    Delete
    Reveal
    Hide
    Edit Text
    Change Pictures
  • 8. Gulf Coast People & Places
    All properties & both destinations.
    Amplify on social media platforms.
    Tweet, like us,comment & share for3rdparty word of mouth.
    Author bio &Gravatar. You?
  • 9. Lists:
    Lists:
    social media
    travel bloggers
    southern tweeps
    competitors
    Engage:
    3 tweets a day
    scheduling
    Responding
    Thanking
  • 10. Profile banners & landing pages
    ‘Reserve now’ links.
    Updated daily –destination
    Twitter & network blog feeds.
    Responding to every comment.
    Best practices posting strategy
  • 11. Customer EngagementRelationship Management
  • 12. CRM vs. Community
    Many Businesses do CRM on
    Businesses build community on
    Community builds sales but not for hotels because community is local & your customers are not.
  • 13. Talk to Us is CRM on FacebookYour Guests are Your Fans!
    CRM is now FUN for your guests.
    Engage before, during & after- up sell, problem solve & enhance experiences.
    Target converts & their friends with contests, offers & digital ads.
    Increase post views for bigger engaged audience
    Constant feedback to understand your guests & create targeted content.
    Public stream of 3rd party advocates
  • 14. On the Flip Side
  • 15. The End – What Next?
    Generate volume of reviews needed to improve rankings.
    Drive traffic to website & blog to amplify your sales message & enhance experiences.