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A new and powerful concept came forth when two established concepts were merged: Core Values and Value Proposition. The Core Value Proposition makes use of five key words to help create a powerful statement of your own core values. Then, a simple, easy to use 4-step planning process uses your core values to test and confirm a unique customer oriented business model, a solution to your business planning and development.
Learn more about this dynamic process -- the Core Value Proposition -- from its author Jack G Hardy.
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