Why is this powerful concept kept secret?
 

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A new and powerful concept came forth when two established concepts were merged: Core Values and Value Proposition. The Core Value Proposition makes use of five key words to help create a powerful ...

A new and powerful concept came forth when two established concepts were merged: Core Values and Value Proposition. The Core Value Proposition makes use of five key words to help create a powerful statement of your own core values. Then, a simple, easy to use 4-step planning process uses your core values to test and confirm a unique customer oriented business model, a solution to your business planning and development.
Learn more about this dynamic process -- the Core Value Proposition -- from its author Jack G Hardy.

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Why is this powerful concept kept secret? Presentation Transcript

  • 1. I have an importantbusiness building conceptto share with you…My name is Jack G Hardy
  • 2. There is a proven way toUNLOCK all the powerof your business buildingideas
  • 3. Use this concept todevelop a new businessidea - Or apply itsprinciples to reinforcingyour career path
  • 4. Experience told methat people succeedat creating a prosperousand profitable businessor a personal career
  • 5. because they knowinglyor intuitively define theirbusiness developmentactivities in terms offundamental Core Values
  • 6. What areCore Values?
  • 7. An organization’sCore Values are thosevalues they hold
  • 8. that form the foundationupon which theyperform work andconduct themselves
  • 9. These Core Values areso primary, so importantto the organization’smanagement that
  • 10. regardless of the changesin society, government,politics, and technology,they will championthese Core Values
  • 11. Core Values are notdescriptions of the workwe do nor the strategiesemployed to accomplishan objective
  • 12. Core Values underlieour work — how weinteract with eachother, and with thosestrategies we select tofulfill our objectives
  • 13. In this ever-changing world, Core Values can be constant
  • 14. It is the presence ofCore Values that makeone organizationsignificantly differentfrom another
  • 15. Value Proposition
  • 16. A recent HBR study saidinnovation works mosteffectively if its strategyis built around a clearcustomer value proposition
  • 17. This customer valueproposition has its rootsplanted firmly in theorganization’s Core Values
  • 18. A concept emerged thatjoins both Core Valuesand the value propositioninto one easy-to-usebusiness building tool…
  • 19. The Core Value Propositionis based upon focusingwith 5 Value Drivers thateffectively combine boththese concepts into one
  • 20. Developing 5 Value Driversprovides a systematicprocess for gathering bothinformation and experience
  • 21. Long term, each ValueDriver is a continuingsource of strength, growthand renewal for yourorganization
  • 22. In practice the Core ValueProposition becomes aliving force that casts itinfluence upon all phasesof the organization’sactivity
  • 23. Value Driver 1IdeaSTATE YOUR IDEAWhat problem doesyour idea resolve?
  • 24. Value Driver 2BenefitDEFINE CLEARLYWhat is its valuefor the Customer?
  • 25. Value Driver 3TargetFOCUS CAREFULLYWho are the Customersin your market? How canthey be segmented?
  • 26. Value Driver 4PerceptionSTATE CLEARLYHow should yourorganization beperceived?
  • 27. Value Driver 5RewardDefine what’s in it for the Company? Employees? Others?
  • 28. Here are seven keybenefits for you…
  • 29. 1. This guide will helpyou understand howto define, state and useeach Value Driver
  • 30. 2. It will show you how toweave the 5 ValueDrivers into an effectiveCore Value Proposition
  • 31. 3. You will use proventechniques to test youridea, giving proof to itsviability and profitability
  • 32. 4. You will see how touse the Core ValueProposition to create acompelling businessplan
  • 33. 5. You will save time andmoney and find greaterrewards
  • 34. 6. As a result, yourbusiness buildingachievements will bemore effective andenduring
  • 35. 7. In just seconds, youcan start working withThe Core ValueProposition —
  • 36. So, take a minute moreOrder your copy now