I have an importantbusiness building conceptto share with you…My name is Jack G Hardy
There is a proven way toUNLOCK all the powerof your business buildingideas
Use this concept todevelop a new businessidea - Or apply itsprinciples to reinforcingyour career path
Experience told methat people succeedat creating a prosperousand profitable businessor a personal career
because they knowinglyor intuitively define theirbusiness developmentactivities in terms offundamental Core Values
What areCore Values?
An organization’sCore Values are thosevalues they hold
that form the foundationupon which theyperform work andconduct themselves
These Core Values areso primary, so importantto the organization’smanagement that
regardless of the changesin society, government,politics, and technology,they will championthese Core Values
Core Values are notdescriptions of the workwe do nor the strategiesemployed to accomplishan objective
Core Values underlieour work — how weinteract with eachother, and with thosestrategies we select tofulfill our objectives
In this ever-changing world, Core Values   can be constant
It is the presence ofCore Values that makeone organizationsignificantly differentfrom another
Value Proposition
A recent HBR study saidinnovation works mosteffectively if its strategyis built around a clearcustomer value proposition
This customer valueproposition has its rootsplanted firmly in theorganization’s Core Values
A concept emerged thatjoins both Core Valuesand the value propositioninto one easy-to-usebusiness building tool…
The Core Value Propositionis based upon focusingwith 5 Value Drivers thateffectively combine boththese concepts into one
Developing 5 Value Driversprovides a systematicprocess for gathering bothinformation and experience
Long term, each ValueDriver is a continuingsource of strength, growthand renewal for yourorganization
In practice the Core ValueProposition becomes aliving force that casts itinfluence upon all phasesof the organization’sact...
Value Driver 1IdeaSTATE YOUR IDEAWhat problem doesyour idea resolve?
Value Driver 2BenefitDEFINE CLEARLYWhat is its valuefor the Customer?
Value Driver 3TargetFOCUS CAREFULLYWho are the Customersin your market? How canthey be segmented?
Value Driver 4PerceptionSTATE CLEARLYHow should yourorganization beperceived?
Value Driver 5RewardDefine what’s in it for the       Company?      Employees?        Others?
Here are seven keybenefits for you…
1. This guide will helpyou understand howto define, state and useeach Value Driver
2. It will show you how toweave the 5 ValueDrivers into an effectiveCore Value Proposition
3. You will use proventechniques to test youridea, giving proof to itsviability and profitability
4. You will see how touse the Core ValueProposition to create acompelling businessplan
5. You will save time andmoney and find greaterrewards
6. As a result, yourbusiness buildingachievements will bemore effective andenduring
7. In just seconds, youcan start working withThe Core ValueProposition —
So, take a minute moreOrder your copy now
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Why is this powerful concept kept secret?

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A new and powerful concept came forth when two established concepts were merged: Core Values and Value Proposition. The Core Value Proposition makes use of five key words to help create a powerful statement of your own core values. Then, a simple, easy to use 4-step planning process uses your core values to test and confirm a unique customer oriented business model, a solution to your business planning and development.
Learn more about this dynamic process -- the Core Value Proposition -- from its author Jack G Hardy.

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  • Why is this powerful concept kept secret?

    1. 1. I have an importantbusiness building conceptto share with you…My name is Jack G Hardy
    2. 2. There is a proven way toUNLOCK all the powerof your business buildingideas
    3. 3. Use this concept todevelop a new businessidea - Or apply itsprinciples to reinforcingyour career path
    4. 4. Experience told methat people succeedat creating a prosperousand profitable businessor a personal career
    5. 5. because they knowinglyor intuitively define theirbusiness developmentactivities in terms offundamental Core Values
    6. 6. What areCore Values?
    7. 7. An organization’sCore Values are thosevalues they hold
    8. 8. that form the foundationupon which theyperform work andconduct themselves
    9. 9. These Core Values areso primary, so importantto the organization’smanagement that
    10. 10. regardless of the changesin society, government,politics, and technology,they will championthese Core Values
    11. 11. Core Values are notdescriptions of the workwe do nor the strategiesemployed to accomplishan objective
    12. 12. Core Values underlieour work — how weinteract with eachother, and with thosestrategies we select tofulfill our objectives
    13. 13. In this ever-changing world, Core Values can be constant
    14. 14. It is the presence ofCore Values that makeone organizationsignificantly differentfrom another
    15. 15. Value Proposition
    16. 16. A recent HBR study saidinnovation works mosteffectively if its strategyis built around a clearcustomer value proposition
    17. 17. This customer valueproposition has its rootsplanted firmly in theorganization’s Core Values
    18. 18. A concept emerged thatjoins both Core Valuesand the value propositioninto one easy-to-usebusiness building tool…
    19. 19. The Core Value Propositionis based upon focusingwith 5 Value Drivers thateffectively combine boththese concepts into one
    20. 20. Developing 5 Value Driversprovides a systematicprocess for gathering bothinformation and experience
    21. 21. Long term, each ValueDriver is a continuingsource of strength, growthand renewal for yourorganization
    22. 22. In practice the Core ValueProposition becomes aliving force that casts itinfluence upon all phasesof the organization’sactivity
    23. 23. Value Driver 1IdeaSTATE YOUR IDEAWhat problem doesyour idea resolve?
    24. 24. Value Driver 2BenefitDEFINE CLEARLYWhat is its valuefor the Customer?
    25. 25. Value Driver 3TargetFOCUS CAREFULLYWho are the Customersin your market? How canthey be segmented?
    26. 26. Value Driver 4PerceptionSTATE CLEARLYHow should yourorganization beperceived?
    27. 27. Value Driver 5RewardDefine what’s in it for the Company? Employees? Others?
    28. 28. Here are seven keybenefits for you…
    29. 29. 1. This guide will helpyou understand howto define, state and useeach Value Driver
    30. 30. 2. It will show you how toweave the 5 ValueDrivers into an effectiveCore Value Proposition
    31. 31. 3. You will use proventechniques to test youridea, giving proof to itsviability and profitability
    32. 32. 4. You will see how touse the Core ValueProposition to create acompelling businessplan
    33. 33. 5. You will save time andmoney and find greaterrewards
    34. 34. 6. As a result, yourbusiness buildingachievements will bemore effective andenduring
    35. 35. 7. In just seconds, youcan start working withThe Core ValueProposition —
    36. 36. So, take a minute moreOrder your copy now
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