Twitter, Tweet, Twhat?
Presented By
@jackalert - TheSocialLatte.com
@raillife - RailLife.com

Agenda:
• Framework for understanding & using
• Importance of strategy
• Best practices for your profile
• Creating your Twitter community
• Messages, types and components
• Tips, tricks and resources

The What: Messages
• Twitter is a ‘micro-blogging’ platform
composed of ‘tweets’! WHAT?
• Tweets are short, only 140 characters long.
• Answer the questions of
• What are you doing?
• What are you thinking?
• What is happening in your business?
• Concise, compelling and value-driven

The Who: Community
• People You Follow - You decide who is in
your community by specifically selecting
people to follow
• People Who Follow You - Other people
read your tweets, profile or via another
source and decide to follow you.

The Why: To Add Value
• Observations about life and business
• Interesting things to read like blogs or
websites
• Inspiring thoughts
• Professional/Industry News
• Business issues or challenges
• Life events, family, hobbies and passions

How: Strategy
• What is your goal?
• Personal communication
• Business communication
• Keep in touch with peers or competitors
• Reach new or potential clients
• Drive traffic to website or blog
• Your goal impacts everything you do!

Your Bio... Not Just Biz
• Media, Technology, Politics, Enlightenment and a little
humor
• Award Winning Designer, Amateur Cat Wrangler and
Roadie for the 8th Graders.
• Social Media Geek for RailLife.com where we say, \"Your
Life Is On The Line!\"
• Social Media Padawan. Covets Cool Tech Gadgets.
Passionate Entrepreneur and Business Owner. Alerts on
Web Tech, Marketing, Travel, Macs, IPAs/Wine and
Tempe
• Accountant in a marketing world sometimes playing the
role of a lawyer and a Sudoku addict who hates fish!

Profile Checklist
• Username represents you by name, nickname, or
business/brand
• Included real name so people can find you
• Added link blog/website/Linkedin or other resource to
help people get to know you
• My one-line bio captures my personality, company or
brand or a little bit of both
• My location is my city and state
• I have uploaded a picture/avatar that clearly shows my
face

Who To Follow?
• Friends & Family
• People in the community
• Customers (and potential customers)
• Peers in your industry
• Service providers
• People who inspire you personally or
professionally.
• People the above people follow (piggyback)

How To Find Them
• Name Search
• Email Search
• Search.Twitter.com
• TopFollowFriday.com
• Directories like SocialMention.com,
Twellow.com, Twittergrader.com
• Who you follow matters!

Start Tweeting
• Your current business challenge
• What you are reading with details so
others can join
• Ask a question
• Links - Blog posts, press release
• tinyurl.com, budurl.com, is.gd strik.es

What’s In A Tweet?
• A Tweet sent BY you....
Avatar Username Tweet Content Favorite
Tweet Status Application Delete
• A Tweet Sent TO you
Avatar Username Tweet Content Favorite
Tweet Status Application Link Reply

Tweet Fruit Flavors
• @Replies - A single drop to a person, but
ripples through your entire community
• Re-tweets - Flattery can work wonders
• Direct Messages - A message on the
down-low - strictly QT.
• #Hashtags - Make it easy to find

Please Do Not...
• Live-tweet TV Shows
• Tweet anything that could get you fired
• Re-tweet something without giving the
original poster credit
• Ignore someone who sends you a direct
message or @reply.
• Tweet burst, whine or be boring
• Spend $$ to put Twitter on “Auto Pilot”

Tools To Consider
• Manage: Tweetdeck, Twhirl, Seesmic
Desktop
• Status Updates: Ping.fm, Hellotxt.com
• Mobile: Twitterific, Twitterfon,
Twitterberrry
• Happenings: Twitscoop, Tweetvolume,
Twitterfall