Coffee Talk:
The Social Media Craze: Using It Wisely
In Your Marketing Strategy

The Agenda
• What
• Pre-requisites
• Where
• How

WHAT

Social Media Defined:
• Social media is content created by people using highly
accessible and scalable publishing technologies. It's a set
of technologies, tools and platforms facilitating the
discovery, participation and sharing of content. It is
transforming monologues (one to many) into dialogues
(many to many) and the democratization of information,
transforming people from content readers into publishers.
~ Wikipedia.com

Social Media Defined:

Before You Start

Before You Start
• Business Evaluation Sate Of The Union
• What does and doesn’t work?
• Customer Sentiment
• Customer Service
• Product/Service Quality

Before You Start
• Who Is Coming To Dinner?
• Housekeeping or Remodel?
• Accurately Reflect Company & Brand
• All Links, Information & Graphics Up-To-
Date
• Current Content

Before You Start
• Get The Team Together
• Cheap But Not Free
• Team Concept
• Can Impact Entire Organization
• Social Media Policy

Before You Start
• Is There Anybody Out There?
• Competitors
• Customers
• Industry Leaders/Influencers
• Why or Why Not?

Before You Start
• A Plan And A Purpose
• Who
• Platforms
• Keywords
• Messages
• Tools

WHERE

Where: NOT
Search E-Commerce
Corporate/Traditional
News
Websites

Where: Social Media
Forums/Chat Rooms Picture

Where: Social Media

Where: Social Media
Social Networking

Where: Social Media
Review Sites Micro-Blogging

Where: Social Media
Video Music

Where: Social Media
Link Sharing Slideshows

WHEN

How: Public Relations

How: Applications

How: Customer Service
• Service, Education & Resources

How: News & Events
• Was on Twitter Before...
• CNN.com
• NYTimes.com
• FoxNews.com
• 34 Minutes Later: MSN
• Mobile Power

How: Promotion & Sales

How: Innovation
• What Do Your
Customers Want?
• Listen
• Instant Feedback
• Interact

How: Innovation

How: Niche Marketing

How: Multi-Channel Talk
• Some Of The Places...
• Microsite: BarackObama.com
• Facebook
• Myspace
• Twitter
• YouTube
• BlackPanet
• MiGente
• AsianAve
• Eons
• FaithBase

How: Relationships

How: Your Site Content

Let’s Play

CRITICAL TO SUCCESS
Company:
Name:
Title/About:
Contact
Information:

CRITICAL TO SUCCESS
Company:
Name:
Title/About:
Contact
Information:

CRITICAL TO SUCCESS
Company: The Social Latte
Name:
Title/About:
Contact
Information:

CRITICAL TO SUCCESS
Company: The Social Latte
Name: Jack L. Smith
Title/About:
Contact
Information:

CRITICAL TO SUCCESS
Company: The Social Latte
Name: Jack L. Smith
Title/About: Helping businesses
understand, integrate, measure
and maximize interactive &
social media in their business.
Contact
Information:

CRITICAL TO SUCCESS
Company: The Social Latte
Name: Jack L. Smith
Title/About: Helping businesses
understand, integrate, measure
and maximize interactive &
social media in their business.
Contact Jack@TheSocialLatte.com
Information:

CRITICAL TO SUCCESS
Company: The Social Latte
Name: Jack L. Smith
Title/About: Helping businesses
understand, integrate, measure
and maximize interactive &
social media in their business.
Contact Jack@TheSocialLatte.com
Information:

Slides At: LinkedIn.TheSocialLatte.com