The Social Media Craze
What, Where & Who
Presented By
@jackalert - TheSocialLatte.com

The Agenda
• What
• Pre-requisites
• Where
• When

WHAT

"Social media is like teen sex.
Everybody wants to do it.
Nobody knows how.
When it's finally done there
is surprise it's not better.”

Social Media Defined:
• Social media is content created by people using highly
accessible and scalable publishing technologies. It's a set
of technologies, tools and platforms facilitating the
discovery, participation and sharing of content. It is
transforming monologues (one to many) into dialogues
(many to many) and the democratization of information,
transforming people from content readers into publishers.
~ Wikipedia.com

Before You Start

Before You Start
• A Plan And A Purpose - Everything else will
be driven from this!
• Who
• Platforms
• Keywords
• Messages
• Tools

Before You Start
• Business Evaluation - What does and doesn’t
work?
• Customer Sentiment
• Customer Service
• Product Quality

Before You Start
• Current Website - Housekeeping or
Remodel?
• Accurately Reflect Company & Brand
• All Links, Information & Graphics Up-To-
Date
• Current Content

Before You Start
• Cheap But NOT Free
• Low cost but sweat equity.
• Can Be A Climb
• Takes A Team
• Amazing View From The Top

WHERE

Where: NOT
Search E-Commerce
Corporate/Traditional
News
Websites

Where: Social Media
Forums/Chat Rooms Pictures

Where: Social Media

Where: Social Media
Social/Business Networking

Where: Social Media
Review Sites Micro-Blogging

Where: Social Media
Video Music

Where: Social Media
Link Sharing Slideshows

WHEN

How: Public Relations

How: Applications

How: Community
• More than 1.2 million runners
• Tracked more than 130 million miles
• Burned more than 13 billion calories
• 35 minutes to Pump It!

How: News & Events
• Was on Twitter Before...
• CNN.com
• NYTimes.com
• FoxNews.com
• 34 Minutes Later: MSN
• Mobile Power

When: Innovation
• What Do Your
Customers Want?
• Listen
• Instant Feedback
• Interact

How: Innovation

How: Niche Marketing

How: Promotion & Sales

How: Promotion & Sales

How: Promotion & Sales

How: Your Site Content

How: Your Site Content
Flickr
Stream

How: Your Site Content
Tag
Flickr Clouds
Stream

How: Your Site Content
Tag
Flickr Clouds
Stream
Blog
Content

How: Your Site Content
Tag
Flickr Clouds
Stream
You
Tube
Blog
Content

How: Your Site Content

How: Your Site Content

How: Your Site Content

How: Relationships

How: Relationships

How: Relationships

Let’s Play

CRITICAL TO SUCCESS
Company:
Name:
Title/About:
Contact
Information:

CRITICAL TO SUCCESS
Company:
Name:
Title/About:
Contact
Information:

CRITICAL TO SUCCESS
Company: The Social Latte
Name:
Title/About:
Contact
Information:

CRITICAL TO SUCCESS
Company: The Social Latte
Name: Jack L. Smith
Title/About:
Contact
Information:

CRITICAL TO SUCCESS
Company: The Social Latte
Name: Jack L. Smith
Title/About: Helping businesses
understand, integrate, measure
and maximize interactive &
social media in their business.
Contact
Information:

CRITICAL TO SUCCESS
Company: The Social Latte
Name: Jack L. Smith
Title/About: Helping businesses
understand, integrate, measure
and maximize interactive &
social media in their business.
Contact Jack@TheSocialLatte.com
Information:

CRITICAL TO SUCCESS
Company: The Social Latte
Name: Jack L. Smith
Title/About: Helping businesses
understand, integrate, measure
and maximize interactive &
social media in their business.
Contact Jack@TheSocialLatte.com
Information:

Slides At: LinkedIn.TheSocialLatte.com