Presentation Slides for Jewish Community Foundation

The Social Media Craze What, Where & Who Presented By @jackalert - TheSocialLatte.com jack@thesociallatte.com

The Agenda • What • Pre-requisites • Where • When

"Social media is like teen sex. Everybody wants to do it. Nobody knows how. When it's ﬁnally done there is surprise it's not better.”

Social Media Deﬁned: • Social media is content created by people using highly accessible and scalable publishing technologies. It's a set of technologies, tools and platforms facilitating the discovery, participation and sharing of content. It is transforming monologues (one to many) into dialogues (many to many) and the democratization of information, transforming people from content readers into publishers. ~ Wikipedia.com

Flickr: DMGasi WHY?

Marketing has always been about relevance and relationships, but engagement marketing takes this one giant step further into a world where customers assert more control over the brand and fully expect companies to participate in dialogues with them. Flickr: Marc_Smith

A vastly different set of factors - led by trust and transparency - now inﬂuences corporate reputation and demands that company take a multi-dimensional engagement with stakeholders - 2010 Edlemen Trust Barometer Flickr: Mark Smicikias

Three in four US online adults now use social tools to connect with each other compared with just 56% in 2007. – Forrester Research, October 2008

Three in four US online adults now use social tools to connect with each other compared with just 56% in 2007. – Forrester Research, October 2008 4 out of 10 made purchasing decisions based on social advertising. 76% welcome advertising on social networks. – Razorfish FEED report October 2008

Three in four US online adults now use social tools to connect with each other compared with just 56% in 2007. – Forrester Research, October 2008 4 out of 10 made purchasing decisions based on social advertising. 76% welcome advertising on social networks. – Razorfish FEED report October 2008 #1 activity behind email and..., Time spent on social networking sites is growing @ 3x the overal internet rate, Incredibly influential

Social Networking Demographics http://www.emarketer.com/Article.aspx?R=1007484

Nonproﬁt Social Network Activity www.nonproﬁtsocialnetworksurvey.com

Nonprofit Social Network Activity www.nonprofitsocialnetworksurvey.com Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/

The Potential Of Social Media Using Social Media to Meet Nonproﬁt Goals http://idealware.org/sm_survey/

Social Media Inﬂuences Action (nonproﬁt)

Before You Start

Strategy NOT Tactics • A Plan And A Purpose - Everything else will be driven from this! • Who • Platforms • Keywords • Messages • Tools

Do You Suck? adrian miless © • Business Evaluation - • Customer Sentiment • Customer Service • Product Quality

Housekeeping • Current Website - Housekeeping or Remodel? • Accurately Reﬂect Company & Brand • All Links, Information & Graphics Up-To- Date • Current Content

Show Me The Money • Cheap But NOT Free • Low cost but sweat equity. • Can Be A Climb • Takes A Team • Amazing View From The Top

Where: NOT Search E-Commerce Corporate/Traditional News Websites

Where: Social Media Forums/Chat Rooms Pictures

Where: Social Media

Why: Blogs • Search Engines • Readership • Ability To Easily Manage • Ability To Easily Add All Types Of Content • RSS Feeds For Subscription and Email

Where: Social Media Social/Business Networking

Why: Facebook • Active Members - 400M+ • Growth - 500M+ By 2010 or Sooner • Trafﬁc - 3th Most Visited Site • Photos - 30 Million/Day • Demographics - 30 + Is Dominating

Why: Linkedin • Largest Professional Networking Site • 40 Million People in 170 Countries • Google Yourself • Person Per Second

Where: Social Media Review Sites Micro-Blogging

Why: Twitter • Easy To Setup - Easiest Of All • Brevity - 140 Characters • Mobile - Mobile Phone Users • Searchable - Each Tweet Is A Page

Where: Social Media Video Music

Where: Social Media Link Sharing Slideshows

Content Unique, Valuable, Portable, Pride

Content Unique, Valuable, Portable, Pride Customization Framework vs. Content

Content Unique, Valuable, Portable, Pride Customization Framework vs. Content Community Trust, Values, Reasons, Control

Content Unique, Valuable, Portable, Pride Customization Framework vs. Content Community Trust, Values, Reasons, Control Conversation The Good, The Bad and The Ugly

Content Unique, Valuable, Portable, Pride Customization Framework vs. Content Community Trust, Values, Reasons, Control Conversation The Good, The Bad and The Ugly Commitment Any One Can Enter But.... Can You Last?

How: Public Relations

How: Applications

How: Community • More than 1.2 million runners • Tracked more than 130 million miles • Burned more than 13 billion calories • 35 minutes to Pump It!

How: Community

How: News & Events • Was on Twitter Before... • CNN.com • NYTimes.com • FoxNews.com • 34 Minutes Later: MSN • Mobile Power

How: News & Events

When: Innovation • What Do Your Customers Want? • Listen • Instant Feedback • Interact

How: Innovation

Collaboration & Crowd Sourcing

Self-Organizing Around Causes

Self-Organizing Around Causes “We can all be change agents and that has to be good for the entire non-proﬁt industry, as long as organizations adapt to this new way of being part of a two- way conversation and groundswell of social responsibility.” ~ Maddie Grant - SocialFish

How: Niche Marketing

How: Promotion & Events

How: Relationships

CRITICAL TO SUCCESS Company: Name: Title/About: Contact Information:

CRITICAL TO SUCCESS Company: The Social Latte Name: Title/About: Contact Information:

CRITICAL TO SUCCESS Company: The Social Latte Name: Jack L. Smith Title/About: Contact Information:

CRITICAL TO SUCCESS Company: The Social Latte Name: Jack L. Smith Title/About: Helping businesses understand, integrate, measure and maximize interactive & social media in their business. Contact Information:

CRITICAL TO SUCCESS Company: The Social Latte Name: Jack L. Smith Title/About: Helping businesses understand, integrate, measure and maximize interactive & social media in their business. Contact Jack@TheSocialLatte.com Information:

Slides At: LinkedIn.TheSocialLatte.com Any New Ideas?

Beth's Blog: How Nonproﬁt Organizations Can Use Social Media to Power Social Networks for Change Social Media for Social Causes Study: The Results 4 Ways Social Media is Changing the Non-Proﬁt World DIGITAL CHARITY TOOLBOX: 50+ Ways to Get Your “Give” On Slides At: www.TheSocialLatte.com

How: Blogs • Easy To Start: Free Platforms • Blogger.com • Blogspot.com • Wordpress.com • Your Own Domain Location • Foundational Conversations • Easy To Manage & Content

How: Linkedin • Build Your Network BEFORE You Need It • Answer/Be The Solution • Who, What and How • Use Personal Invites • Join Groups & Answer Questions • Spell Check!

How: Facebook • Think relationships ﬁrst, business second but still ask for the sale when appropriate. • Find Applications That Complement You Or Your business • Facebook In 5 Minutes/Day • Update Your Status • Review News Feeds • Acknowledge Birthdays • Check Your Inbox/Notiﬁcations

How: Twitter • Listen First • NOT Always ‘What Are You Doing?’ • Thinking, reading, community, education, other people, industry tips, tricks & secrets • Join Conversations Politely • Build Your Tribe search.twitter.com

Presentation Slides for Jewish Community Foundation

by The Social Latte.com on Mar 11, 2010

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