CenPhoCamp Twitter Presentation

To Tweet Or Not To Tweet www.twitter.com/jackalert

RailLife.com is a resource for any light rail rider in Phoenix. Here, Nick Bastian shares information about “life along the line.” Feel free to cruise around and to bookmark the site as information is added or changed often! You might want to use our light rail map, or find a park and ride lot or even learn how to purchase a light rail pass. No matter what you are looking for, we hope you will find the information useful. On our blog,we try to keep up with fun things to do as well as a lot of light rail “stuff.”

What Do You Think?

How: Promotion & Sales

How: Relationships

Situations... • What is the goal? • Brand development • Business communication • Keep in touch with peers or competitors • Reach new or potential clients • Drive trafﬁc to website or blog • Your goal impacts everything you do!

The What: Messages • Twitter is a ‘micro-blogging’ platform composed of ‘tweets’! WHAT? • Tweets are short, only 140 characters long. • Answer the questions of • What are you doing? • What are you thinking? • What is happening in your business? • Concise, compelling, value driven

What’s In A Tweet? • A Tweet sent BY you.... Avatar Username Tweet Content Favorite Tweet Status Application Delete • A Tweet Sent TO you Avatar Username Tweet Content Favorite Tweet Status Application Link Reply

The Who: Community • People You Follow - You decide who is in your community by speciﬁcally selecting people to follow • People Who Follow You - Other people read your tweets, proﬁle or via another source and decide to follow you.

Who To Follow? • Friends & Family • People in the community • Customers (and potential customers) • Peers in your industry • Service providers • People who inspire you personally or professionally. • People the above people follow (piggyback)

How To Find Them • Name Search • Email Search • Search.Twitter.com • TopFollowFriday.com • Directories like SocialMention.com, Twellow.com, Twittergrader.com • Who you follow matters!

Twitter Best Practices

Proﬁle Checklist • Username represents you by name, nickname, or business/brand • Included real name so people can ﬁnd you • Added link blog/website/Linkedin or other resource to help people get to know you • My one-line bio captures my personality, company or brand or a little bit of both • My location is my city and state • I have uploaded a picture/avatar that clearly shows my face

The Bio... Risky Business • Award Winning Designer, Amateur Cat Wrangler and Roadie for the 8th Graders. • The LUV Airline! Airplanes can't type so @ChristiDay, @Brandy_King, and @ChrisMainz are piloting the Twitterverse! • Ofﬁcial Twitter for H&R Block. Currently answering your tweets: Stacy Gratz • Fresh organic tweets from Whole Foods Market HQ in Austin, TX. • we’re all about green products, cool design, ping pong & happy hour. get ofﬁcial people against dirty updates from me the grassroots guru anna.

Listening • Listen regularly for comments about your company, brand and products—and be prepared to address concerns, offer customer service or thank people for praise.

Listening & Monitoring • Google Alerts • RSS Feeds • Listening Tools - Radian6, PeopleBrowsr, Techrigy & Viral Heat to name just a few • Clicks, Trafﬁc reports & Analytics

What Are You Tweeting? • Observations about life and business • Interesting things to read like blogs or websites • Inspiring thoughts • Professional/Industry News • Business issues or challenges • Life events, family, hobbies and passions

Types Of Tweets • @Replies - A single drop to a person, but ripples through your entire community • Re-tweets - Flattery can work wonders • Direct Messages - A message on the down-low - strictly QT. • #Hashtags - Make it easy to ﬁnd

Tools To Consider • Manage: Tweetdeck, Twhirl, Seesmic Desktop, Hoot Suite • Status Updates: Ping.fm, Hellotext.com • Mobile: Twitteriﬁc, Twitterfon, Twitterberrry • Happenings: Twitscoop, Tweetvolume, Twitterfall

Slides At: TheSocialLatte.com

Please Do Not... • Live-tweet TV Shows • Tweet anything that could get you ﬁred • Retweet something without giving the original poster credit • Ignore someone who sends you a direct message or @reply. • Tweet burst, whine or be boring • Spend $$ to put Twitter on “Auto Pilot”

Bio Information • Include in your Bio and/or custom background the names (or @usernames) of the people twittering from your company account. It’s also a good idea to include additional contact info, like email addresses.

CenPhoCamp Twitter Presentation

by The Social Latte.com on Jan 23, 2010

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CenPhoCamp Twitter Presentation — Presentation Transcript

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