Coffee Talk: Facebook 202
&

Why Social Media
800-555-1234
Annoying
Salesperson

What Is The Social Latte?
•Web & Blog Development
•Social Media
•Strategy
•Development
•Implementation
•Measurement
•Internet Marketing
•Your Personal Marketing Director

The Agenda
• Why Facebook?
• The Faces Of Facebook
• Getting Started
• Account Settings
• Applications & Measurement
• Promotion

Why Facebook?
•200+ million people. With 120 friends each.
•They spend 3 billion minutes per day on the
network. More than 15 million update their
status daily.
•Top Social Search Engine 4th In Traffic
•More than 3.5 million become fans of Pages
daily.
•More than half of users are out of college.
•Fastest growing group is 35-54 years old,
with a 275% growth in past 6 months.
•55+ group is not far behind: 194% growth
over 6 months.
•25-34 year-old population doubles every 6
months.

Why Facebook Is Sweet!
• Raise awareness, Organize &
Connect
• Complement other outreach
efforts
• Promote events & Community
• Facilitate photo and video
sharing (30M/Day)
• Boost website traffic
• Leverage positive press

facebook.com/influencers

facebook.com/influencers

What To Consider First!
What target market would you most like to attract to your Facebook Fan Page?
[PEOPLE]:
What is the primary OBJECTIVE of your Facebook Fan Page?
What STRATEGIES do you plan to implement?
[Building and promoting a Facebook Fan Page can be part of your overall marketing strategy]
What TECHNOLOGIES will you use?
[Hootsuite.com > Ping.fm > Fan Page updates; FriendFeed; YouTube videos; Flickr photos;
social bookmarking; SlideShare; blog; others]
How will you MEASURE your results?

What To Consider First! •
Content?
Title – person's name vs. company name:
o Need HTML
Tag line? (additional keyword rich text):
o Graphics
Category:
**Twitter button**
Image(s):
o http://twitbuttons.com
[Rotate?]
Company details: •
Which will be non-fan landing page?
"Mini bio": Involver apps:
Info tab: •
http://involver.com
•
Website(s): o RSS for Pages
•
Company Overview: ! Add FriendFeed, for example
•
Mission: Other apps:
•
Products: •
YouTube
Notes application vs. RSS: •
Slide Share
•
Import blog feed Discussion thread topics:
Static FBML app: •
Ideas for questions:
•
Purpose? •
Share Twitter ID's:
•
How many installs of the FBML app? •
Share Facebook usernames:

Groups vs. Fan Pages

Groups vs. Fan Pages

Groups vs. Fan Pages

Groups vs. Fan Pages

Page Inspiration
http://www.facebook.com/target
http://www.facebook.com/Starbucks
http://www.facebook.com/adidasoriginals
http://www.facebook.com/redbull
http://www.facebook.com/zappos

Let’s Get Started

Account Settings

Adding Applications

Measurement

Promotion

Slides At: TheSocialLatte.com