Coffee Talk: Facebook 101
&

What Is The Social Latte?
•Web & Blog Development
•Social Media
•Strategy
•Development
•Implementation
•Measurement
•Internet Marketing
•Your Personal Marketing Director

The Agenda
• Why Social Media?
• Why Facebook?
• The Faces Of Facebook
• Create Your Account
• Introduction To Features
• Privacy & Security
• Q&A

Why Social Media
800-555-1234
Annoying
Salesperson

Rethinking Marketing

“I’m ##. I don’t understand this Social
Media stuff.”
•Similar to a business cocktail/networking
reception
•No time or space constraints
•Meet people and start conversations
•Answer questions and help others
•Ask questions - trust others’ advice

Why Facebook?
•200+ million people. With 120 friends each.
•They spend 3 billion minutes per day on the
network. More than 15 million update their
status daily.
•Top Social Search Engine 4th In Traffic
•More than 3.5 million become fans of Pages
daily.
•More than half of users are out of college.
•Fastest growing group is 35-54 years old,
with a 275% growth in past 6 months.
•55+ group is not far behind: 194% growth
over 6 months.
•25-34 year-old population doubles every 6
months.

Why Facebook Is Sweet!
• Raise awareness, Organize &
Connect
• Complement other outreach
efforts
• Promote events & Community
• Facilitate photo and video
sharing (30M/Day)
• Boost website traffic
• Leverage positive press

Let’s Get Started

Account Settings

Profile Settings

Using Facebook

The Three Faces Of
Facebook
• Personal (Bruce Willis - 1)
(Jack Nicholson - 2)
Profiles (Steve Van Zandt - 3)
(Meryl Streep - 4)
(G. Gordon Liddy - 5)
• Groups
(Jon Stewart - 6)
(Martha Stewart - 7)
(Nathan Lane - 8)
(Star Jones - 9)
• Fan Pages
(Buzz Aldrin - 10)
(Jason Alexander - 11)
(Whitney Houston - 12)
(Susan Sarandon - 13)
(Calista Flockhart - 14)
(Ed Koch - 15)
(David Copperfield - 16)
(Gene Shalit - 17)
(Franco Harris - 18)
(Bill Parcells - 19)
(Richard Lewis - 20)

Slides At: LinkedIn.TheSocialLatte.com