Beyond The Basics

&
www.linkedin/in/jackalert

About LinkedIn
 MySpace & Facebook more Social, LinkedIn is for business!
 Good source to find qualified Employees / Jobs / Prospects and Leads
 Great place to establish your expertise and gain trust
 Over 39 Million users can access your information, Growing 1.5M / Month
 Remember to Link your Web Site, your Blog, your LinkedIn, Facebook
Fan page and other social media sites together

Why LinkedIn

Complete Profile
 There are several steps you need to
complete to achieve 100% Profile
completion.

Education + Jobs = 75%
 Now we see that we have entered
three positions and one educational
item. And, we're at 75% completion.
Note the next two items on the list are
Summary and Specialties. We'll add
those in one step next.
 See on the Right hand column, we
are following the Profile complete tips.
 Remember to keep your profile
updated, check it quarterly to keep it
fresh.

Maintenance
 If you use Outlook get the LinkedIn dashboard
 Work smarter not harder, See what your
contacts are doing each day, keep informed
 Read Questions posted that you have an
expertise in; twice a day. If you want to be an
expert you have to answer questions
 The way I see using social media, I would rather
spend 20 min. a day at my desk than 2 hours in
120 degree heat, cold calling.

&
www.facebook.com/thesociallatte

Why Facebook?
•250+ million people. With 120 friends each.
•They spend 3 billion minutes per day on the
network. More than 15 million update their
status daily.
•Top Social Search Engine 4th In Traffic
•More than 3.5 million become fans of Pages
daily.
•More than half of users are out of college.
•Fastest growing group is 35-54 years old,
with a 275% growth in past 6 months.
•55+ group is not far behind: 194% growth
over 6 months.
•25-34 year-old population doubles every 6
months.

Why Facebook Is Sweet!
• Raise awareness, Organize &
Connect
• Complement other outreach
efforts
• Promote events & Community
• Facilitate photo and video
sharing (30M/Day)
• Boost website traffic
• Leverage positive press

facebook.com/influencers

facebook.com/influencers

What To Consider First!
What target market would you most like to attract to your Facebook Fan Page?
[PEOPLE]:
What is the primary OBJECTIVE of your Facebook Fan Page?
What STRATEGIES do you plan to implement?
[Building and promoting a Facebook Fan Page can be part of your overall marketing strategy]
What TECHNOLOGIES will you use?
[Hootsuite.com > Ping.fm > Fan Page updates; FriendFeed; YouTube videos; Flickr photos;
social bookmarking; SlideShare; blog; others]
How will you MEASURE your results?

What To Consider First! •
Content?
Title – person's name vs. company name:
o Need HTML
Tag line? (additional keyword rich text):
o Graphics
Category:
**Twitter button**
Image(s):
o http://twitbuttons.com
[Rotate?]
Company details: •
Which will be non-fan landing page?
"Mini bio": Involver apps:
Info tab: •
http://involver.com
•
Website(s): o RSS for Pages
•
Company Overview: # Add FriendFeed, for example
•
Mission: Other apps:
•
Products: •
YouTube
Notes application vs. RSS: •
Slide Share
•
Import blog feed Discussion thread topics:
Static FBML app: •
Ideas for questions:
•
Purpose? •
Share Twitter ID's:
•
How many installs of the FBML app? •
Share Facebook usernames:

Groups vs. Fan Pages

Groups vs. Fan Pages

Groups vs. Fan Pages

Groups vs. Fan Pages

Page Inspiration
http://www.facebook.com/target
http://www.facebook.com/Starbucks
http://www.facebook.com/adidasoriginals
http://www.facebook.com/redbull
http://www.facebook.com/zappos

Twitter, Tweet, What?
www.twitter.com/jackalert

Agenda:
• Framework for understanding & using
• Importance of strategy
• Best practices for your profile
• Creating your Twitter community
• Messages, types and components
• Tips, tricks and resources

The What: Messages
• Twitter is a ‘micro-blogging’ platform
composed of ‘tweets’! WHAT?
• Tweets are short, only 140 characters long.
• Answer the questions of
• What are you doing?
• What are you thinking?
• What is happening in your business?
• Concise, compelling, value driven

The Who: Community
• People You Follow - You decide who is in
your community by specifically selecting
people to follow
• People Who Follow You - Other people read
your tweets, profile or via another source
and decide to follow you.

The Why: To Add Value
• Observations about life and business
• Interesting things to read like blogs or websites
• Inspiring thoughts
• Professional/Industry News
• Business issues or challenges
• Life events, family, hobbies and passions

How: Strategy
• What is your goal?
• Personal communication
• Business communication
• Keep in touch with peers or competitors
• Reach new or potential clients
• Drive traffic to website or blog
• Your goal impacts everything you do!

Your Bio... Not Just Biz
• Media, Technology, Politics, Enlightenment and a little
humor
• Award Winning Designer, Amateur Cat Wrangler and
Roadie for the 8th Graders.
• Social Media Geek for RailLife.com where we say, "Your
Life Is On The Line!"
• Social Media Padawan. Covets Cool Tech Gadgets.
Passionate Entrepreneur and Business Owner. Alerts on
Web Tech, Marketing, Travel, Macs, IPAs/Wine and Tempe
• Accountant in a marketing world sometimes playing the
role of a lawyer and a Sudoku addict who hates fish!

Profile Checklist
• Username represents you by name, nickname, or
business/brand
• Included real name so people can find you
• Added link blog/website/Linkedin or other
resource to help people get to know you
• My one-line bio captures my personality, company
or brand or a little bit of both
• My location is my city and state
• I have uploaded a picture/avatar that clearly shows
my face

Who To Follow?
• Friends & Family
• People in the community
• Customers (and potential customers)
• Peers in your industry
• Service providers
• People who inspire you personally or
professionally.
• People the above people follow (piggyback)

How To Find Them
• Name Search
• Email Search
• Search.Twitter.com
• TopFollowFriday.com
• Directories like SocialMention.com,
Twellow.com, Twittergrader.com
• Who you follow matters!

Start Tweeting
• Your current business challenge
• What you are reading with details so
others can join
• Ask a question
• Links - Blog posts, press release
• tinyurl.com, budurl.com, is.gd strik.es

What’s In A Tweet?
• A Tweet sent BY you....
Avatar Username Tweet Content Favorite
Tweet Status Application Delete
• A Tweet Sent TO you
Avatar Username Tweet Content Favorite
Tweet Status Application Link Reply

Tweet Fruit Flavors
• @Replies - A single drop to a person, but
ripples through your entire community
• Re-tweets - Flattery can work wonders
• Direct Messages - A message on the
down-low - strictly QT.
• #Hashtags - Make it easy to find

Please Do Not...
• Live-tweet TV Shows
• Tweet anything that could get you fired
• Re-tweet something without giving the
original poster credit
• Ignore someone who sends you a direct
message or @reply.
• Tweet burst, whine or be boring
• Spend $$ to put Twitter on “Auto Pilot”

Tools To Consider
• Manage: Tweetdeck, Twhirl, Seesmic
Desktop
• Status Updates: Ping.fm, Hellotext.com
• Mobile: Twitterific, Twitterfon,
Twitterberrry
• Happenings: Twitscoop, Tweetvolume,
Twitterfall

Slides At: TheSocialLatte.com