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XLMK.ppt

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  • 1. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
  • 2. CAREERS IN BUSINESS XLM K
  • 3. STUDENT LEARNING OUTCOMES
    • Identify the career field and business specialization in which you’re interested
    • Provide typical job titles and descriptions for your career field
    • List and describe the IT skills you need to gain while in school
  • 4. INTRODUCTION
    • Business people must possess multiple acumens
    • You can’t just focus on marketing, for example
    • You need skills in all areas
    • One important area is information technology (IT)
  • 5. ACCOUNTING
    • Language of business
    • Accountants communicate financial information
    • Accountants must understand all areas of business
  • 6. ACCOUNTING
    • Five broad accounting areas
      • Public practice
      • Industry
      • Government
      • Non-profit
      • Education
  • 7. Accounting Jobs
    • Cost accountant – determines cost of products and services
    • Environmental accountant – works for utilities, manufacturers, and chemical companies
    • Chief financial officer – usually a VP; responsible for all accounting/finance
  • 8. Accounting Jobs
    • Tax accountant – tax planning and tax return preparation
    • Internal auditor – ensures that company policies are followed
    • Government agent – frequently a law enforcement officer; prepares materials for prosecutors and testifies in court
  • 9. IT Skills for Accounting
    • Accounting information systems – all are computerized
    • Database management – all accounting information is stored in a database
    • Database design – must understand database design to follow transactions
  • 10. IT Skills for Accounting
    • Wed research – for consulting rules and regulations
    • Spreadsheet modeling – for extensively analyzing financial transactions and projections
    • Network security – for security of information and financial assets
  • 11. ACCOUNTING
  • 12. ACCOUNTING
  • 13. FINANCE
    • An important part of all decision making
    • Tracks include corporate finance, banking, and investments
    • Draws from three disciplines
      • Accounting
      • Economics (especially micro-economics)
      • Statistics
  • 14. Finance Jobs
    • Corporate treasurer – controlling the cash needs; invests surpluses and acquires cash for shortfalls
    • Corporate financial analyst – aids in investing corporate resources
    • Bank loan officer – provides funds for individuals, small businesses, and large corporations
  • 15. Finance Jobs
    • Trust officer – works with personal estate trusts and bond issuers
    • Security analyst – provides investment information to individuals and institutions
    • Portfolio manager – works for institutions such as mutual funds or insurance companies
  • 16. Finance Jobs
    • Stock broker – works primarily with individuals to aid in investment in stocks and bonds
  • 17. IT Skills for Finance
    • Spreadsheet modeling – advanced knowledge here is essential
    • Statistical packages – for measuring the risk inherent in a project
    • Database management – all finance information is stored in a database
  • 18. IT Skills for Finance
    • Internet and Web portals – for providing investment information to investors
    • Search engines – for accurately and efficiently gathering information
    • Technology strategy and innovation – for creating new customer self-service systems
  • 19. FINANCE
  • 20. FINANCE
  • 21. HOSPITALITY & TOURISM MANAGEMENT
    • One of the world’s largest and most diverse industries
    • By 2004, $5.5 trillion in this industry, employing 8.1% of the world’s population
    • Every academic discipline is in hospitality & tourism management
  • 22. Jobs in Hospitality
    • General manager – oversees the entire operation (theme park, hotel, etc)
    • Controller – responsible for accounting and financial aspects
    • Director of sales and marketing – sales and marketing activities and group business
  • 23. Jobs in Hospitality
    • Director of human resources – for all staffing and team building
    • Director of room operations – for all guest services in a hotel
    • Revenue manager – responsible for setting rates, restrictions, and selling strategies
  • 24. Jobs in Hospitality
    • Food and beverage manager – responsible for purchasing these items and point-of-sale systems; culinary expertise is a plus
  • 25. IT Skills for Hospitality
    • Personal computer applications – essential for this industry
    • Hospitality-specific applications – much vertical market software in this industry
    • Database management – databases are the underlying technology in this industry
  • 26. IT Skills for Hospitality
    • DSS/EIS – for analyzing and interpreting information and making decisions
    • Electronic commerce – effectively and cost-efficiently reaching consumers and serving them
    • Distribution channel management – for managing all suppliers to the operation
  • 27. IT Skills for Hospitality
    • Customer relationship management – the guest is the primary reason for being in business
    • IT strategy – for aligning IT with the business strategy and allocating resources
  • 28. HOSPITALITY & TOURISM MANAGEMENT
  • 29. INFORMATION TECHNOLOGY
    • What this book is all about
    • IT specialists must know IT, for sure
    • They must understand all aspects of business to successfully build and apply IT solutions
  • 30. Jobs in Information Technology
    • Programmer – writes software in a programming language (C++, ASP, etc)
    • Business analyst – gathers system requirements from end users
    • Database design/developer – creates database solutions for IT systems
  • 31. Jobs in Information Technology
    • Web Services expert – builds network-based IT systems using .NET, J2EE, etc
    • Network engineer – designs, develops, implements, and maintains IT networks
    • Data warehouse analyst/developer – creates data warehouse solutions for decision-making activities
  • 32. IT Skills for Information Technology
    • Programming languages – these are for writing software
    • Development platforms – integrated environments for developing IT solutions
    • Databases – the heart of any information management activity
  • 33. IT Skills for Information Technology
    • Data warehouses – for supporting decision-making tasks and business analysis activities
    • Networks and security – hardware technologies and communications protocols
    • Multimedia tools – for information not in textual or numeric form
  • 34. INFORMATION TECHNOLOGY
  • 35. INFORMATION TECHNOLOGY
  • 36. MANAGEMENT
    • Critical to shaping the future of a business
    • Must be well-educated, creative, and effective
    • The most eclectic of all business disciplines
    • Found in every business and in every industry
  • 37. Jobs in Management
    • Project manager – developing strategic and tactical plans for all projects
    • Retail manager – day-to-day management of a department or store
    • Business development manager – developing meaningful and profitable relationships with business partners
  • 38. Jobs in Management
    • Human resource manager – deals with hiring, promotion, and termination and hopes to increase job satisfaction
    • Supply chain manager – managing and improving the supply chain of products and information
  • 39. Jobs in Management
    • Management analyst – defines nature and extent of problems and develops solutions
    • Entrepreneur – begins a small business and becomes his/her own boss
  • 40. IT Skills for Management
    • Database management and integration – as all types of business information are stored in databases
    • Internet and Web portals – for finding and accessing information
    • Spreadsheets – for organizing work, calculating value, developing graphs and charts, and comparing costs
  • 41. IT Skills for Management
    • Enterprise resource planning – for communicating and sharing information corporatewide
    • Geographic information systems – for understanding and working with spatial information
    • Electronic commerce – for B2B and B2C success
  • 42. MANAGEMENT
  • 43. MARKETING
    • Includes product development, advertising, PR, promotions, and sales
    • Sell a company’s products and services in a profitable way
    • Must know CRM, SCM, statistical tools, etc
  • 44. Jobs in Marketing
    • Creative marketing specialist – designs marketing solutions for all media types
    • Marketing coordinator – manages and directs marketing and ad campaigns
    • Account manager – manages large accounts, with often only one customer
  • 45. Jobs in Marketing
    • Market research analyst – designs, implements, and analyzes information from market research instruments
    • Market development manager – defines and develops new market opportunities
    • Brand manager – drives branding strategies and external communications
  • 46. Jobs in Marketing
    • Product development manager – from customer insights, drives product specifications and quality
    • Product manager – works for profitability within a product line
  • 47. IT Skills for Marketing
    • Customer relationship management – because marketing is the primary interface to a customer
    • Budget analysis/impact software – to determine product feasibility
    • Database management – for working with vast amounts of information in a database
  • 48. IT Skills for Marketing
    • Data warehouse and data-mining tools – for aggregating and analyzing large amounts of information
    • Communication support software – for all types of communication
    • Desktop publishing software – for developing high-quality ad copies, etc.
  • 49. MARKETING
  • 50. MARKETING
  • 51. PRODUCTION & OPERATIONS MANAGEMENT
    • Production, manufacturing, warehousing, and transportation of products
    • Also scheduling in many industries
    • Very technical and rewarding field
  • 52. Jobs in Production & Operations Management
    • Production scheduler – usually in manufacturing for scheduling operations and flows
    • Inventory manager – facilitates planning for and procuring inventory items
    • Quality assurance analyst – ensures quality assurance/control guidelines are met
  • 53. Jobs in Production & Operations Management
    • Purchasing manager – works with suppliers to develop low-cost acquisition of high-quality materials
    • Operations analyst – recommends how to optimize business operations by reducing costs
  • 54. Jobs in Production & Operations Management
    • Statistical/research analyst – analyzes operations to improve a company’s operations
    • Logistics analyst – develops optimal solutions for logistical issues (cargo weights, transportation, etc)
  • 55. IT Skills for Production & Operations Management
    • Statistical tools – the most important tool set in this career
    • Advanced DSS spreadsheet features – for developing and analyzing optimal solutions
    • Supply chain management – to integrate internal operations to maximize customer value
  • 56. IT Skills for Production & Operations Management
    • Production and inventory control software – for minimizing internal production and inventory costs
    • Material requirements planning software – for optimally modeling all operations
  • 57. IT Skills for Production & Operations Management
    • Data-mining tools – to understand relationships inherent in massive amounts of information
    • Scheduling software – for optimal scheduling of business resources
  • 58. PRODUCTION & OPERATIONS MANAGEMENT
  • 59. PRODUCTION & OPERATIONS MANAGEMENT
  • 60. REAL ESTATE & CONSTRUCTION MANAGEMENT
    • Not limited to residential real estate
    • $3 trillion per year industry
    • Residential, office, retail, industrial, and many other property types
    • How real estate assets can add to bottom line profits
  • 61. Jobs in Real Estate and Construction Management
    • Commercial real estate loan officer – soliciting and servicing commercial real estate loans
    • Commercial real estate appraiser – examines and evaluates commercial property to estimate fair market value
  • 62. Jobs in Real Estate and Construction Management
    • Property manager – responsible for financial and physical maintenance of properties
    • Real estate development manager – acquires property for development or redevelopment
    • Real estate development rep – assists in acquisition of property
  • 63. Jobs in Real Estate and Construction Management
    • Construction manager – responsible for overall management of construction projects
    • Construction field superintendent – oversees daily construction activities at a work site
  • 64. IT Skills for Real Estate and Construction Management
    • Internet and Web portals – for virtual project sites and sharing documents
    • Geographic information systems – for analyzing and selecting sites
    • Database management and integration – for accounting, lease administration, finance, property management, etc
  • 65. IT Skills for Real Estate and Construction Management
    • Spreadsheet modeling – for discounted cash flow analysis, ratio analysis, etc
    • Computer aided design (CAD) – for the digital imaging of architectural designs
    • Project scheduling – for construction project scheduling and monitoring
  • 66. IT Skills for Real Estate and Construction Management
    • Automated valuation – statistical and other analyses to automate the loan underwriting process
    • Customer relationship management – combines contact, calendar, schedule, and client information
  • 67. REAL ESTATE AND CONSTRUCTION MANAGEMENT
  • 68. REAL ESTATE AND CONSTRUCTION MANAGEMENT
  • 69. CAN YOU…
    • Identify the career field and business specialization in which you’re interested
    • Provide typical job titles and descriptions for your career field
    • List and describe the IT skills you need to gain while in school