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Team Company Analysis: Working in teams of 3-5 members ... Team Company Analysis: Working in teams of 3-5 members ... Document Transcript

  • UNIVERSITY OF NORTH FLORIDA COGGIN COLLEGE OF BUSINESS COURSE SYLLABUS Term: SUMMER, 2003 Course Number: MAN 4720 – Section 347 Sections: 2:30 – 4:10 PM Tuesdays/Thursdays & alternate Fridays – Room 1111 Course Title: Strategic Management/Business Policy Catalog Description and Prerequisites: Prerequisite.- Forty upper-level credits in business administration, which must include at least principles of management, marketing, finance and accounting. Students must have at least a 2.0 GPA. An analysis of how functions such as sales, finance, procurement, distribution and personnel are correlated to form an integrated business policy and how corporate strategy is formulated, implemented and evaluated. Instructor: Dr. Cheryl Van Deusen Classroom: Building 42, Room # Office Hours: Tuesdays/Thursdays 4:15-5:30, and by appointment Phone: 1-386-428-2277 (Home) or (904) 620-2780 (office) E-mail: cvandeus@unf.edu FAX: (904) 620-2782 Required Text: Business Policy & Strategy, An Action Guide. Sixth Edition Murdick, Moor, Babson & Tomlinson, 2000. St. Lucie Press, CRC. ISBN # 1-57444-277-5 PLUS WALL STREET JOURNAL. Course Content: Systems Approach to Organizations 1.0 Vision and Mission 1.0 Strategies, Goals, and Objectives 1.0 Formulation, Implementation & Evaluation 1.0 Industry & Competitive Analysis 1.0 Distinctive & Core Competencies 1.0 Environmental Analysis 1.0 Organizational Assessment 1.0 Strategy & Structure 1.0 Diversification Strategies 1.0 Benchmarking &Measurement 1.0 Performance Management Systems 1.0 Culture & Leadership 1.0 Organizational Research Data Collection Methods 1.0 Internationalization Strategies 1.0 Exams 1.0 TOTAL 16 WEEKS
  • Grading Procedure: Participation 15% Individual Presentation 10% Examinations 30% Computer Assignments (2 @ 5%) 10% Written Team Case 15% Team Case Presentation 10% Peer Evaluations 10% Total 100% The grading scale is as follows: 94-100% A 93.99.90 A- 89.99-87 B+ 86.99-84 B 83.99-80 B- 79.99.77 C+ 76.99-70 C 69.99-60 D Below 60% F Library Assignments: Literature Search for Case Analysis (APA format) Written Communication Requirements: Two written team case analyses are required along with the company analysis. Oral Communication Requirements: Interactive class participation is required to do well in this class. Both individual and team level presentations are required. Each team makes informal WALL STREET JOURNAL and BLOOMBERG BUSINESS REPORT presentations that are non-graded, but feedback is provided. These are practice sessions for the final team comprehensive case presentation as well as the individual presentations. Computer Applications: Electronic mail weekly (minimum) from team to professor Individual presentations require Power Point Internet applications of websites for company analysis Research Assignments for homework International Coverage: The WSJ presentations are international along with the global firm analysis. Analysis of complexity of the International environment Regional trade alliances (NAFTA, EU, MERCOSUR, etc.) Environmental Issues Covered: Voluntary Corporate Social Responsibility Assignments for Extra Credit Ethical Issues Foreign Corrupt Practices Act (1977) – International Effects on US MNEs; Covered: Corporate Social Responsibility as a strategy; ethics case Academic Integrity: All individual written and oral requirements are to be your own work. The instructor will explain how team requirements are to be jointly prepared. Students are expected to adhere to the UNF Code of Conduct. Disability: If you have a disability, as defined by the Americans with Disabilities Act (ADA), which requires classroom accommodation or auxiliary aid(s), please inform the professor of your needs during the first week of class so that appropriate action may be taken.
  • Class Discussion Exercises: Students review, analyze, and synthesize Bloomberg or WSJ materials. The team leads class discussions on their topics during that class period. Topical coverage generally lasts FIVE minutes. Student presentations should be creative and interesting. Students are encouraged to use a variety of presentation techniques including, but not limited to: case studies, guest speakers, visual aids, in-class exercises, role-play, simulations, etc. Students should ensure they generate class involvement and discussion relevant to the topic on the syllabus for that evening as well as link the discussion to other topics discussed in class. These are requirements, but are not graded. These prepare you for your individual and final team case presentations. Presentations: Students are expected to develop presentations of a standard of quality found in a professional business environment. Specifically, that means that the content is well researched, the effort well organized among team members, and thoroughly prepared in all aspects of the assignments. It is expected that the students will minimize bias, develop critical perspectives, which analyze the topic in a cross- cultural and global framework. Students should be able to discuss various design options, avoid prescriptive and unilateral "solutions" based on whims and opinions. Support your statements and beliefs with factual data and case illustrations. The oral presentation should be 15-20 minutes. Students CAN NOT earn an A on any presentation if ANYONE uses notes during the presentation. An ‘A’ presentation is also interactive in nature. One-way discussions will NOT earn an A. Team Member Evaluations (Peer Reviews): To avoid the problem of having one or two people doing most of the work on your team, each of you will complete team performance appraisals that evaluate each team member’s performance. An average of the team member’s evaluations is used for the final grade. There will be mid (5%) and end of semester (5%) ratings with feedback provided so that you have an opportunity to improve. Individual Presentation: Each student will prepare and present a 15-minute oral presentation, analyzing an industry from the Wall Street Journal. It must be a professional presentation using audio-visual aids such as PowerPoint. Creativity and innovation in presentation is desirable. In addition, a company using this topic must be identified and researched so that this information can be presented as an example. It must be interactive in nature to earn an “A” and notes cannot be used. Participation: Class discussions and case analyses are the focus of this course, and students are expected to contribute actively. As such, attendance and adequate preparation are required. Excess absences will result in lowering your grade by at least a full letter grade. Clearly, students must attend class and be prepared for class in order to contribute to class discussions. Quizzes & Exams: Unannounced quizzes and impromptu (take-home) assignments will be given regularly; no make-up opportunities will be provided. The quizzes may include multiple choice, true/false, and short answer items. The impromptu assignments may require Internet exercises and/or the application of analytical tools to assigned companies and industries; these may include financial analyses, portfolio analyses, issues identification, alternative generation, and recommendation proposals. The exam covers all textbook materials, handouts and class discussion of current strategic events. The format is discussed in class.
  • CASE ASSIGNMENTS: As a capstone course, this class uses integrative case analyses as integral learning tools. A Guide to Case Analysis is provided in the text. Students are expected to master this material on their own, at the beginning of the semester. Class time is not taken for this information. Team Cases: Working in teams of 3-5 members, students will analyze a case, identify the key issues facing the firm and its position relative to its competitors in the industry. Teams should gather necessary information at the time of the case to supplement the materials and augment their analysis. There is a one-page limit per question on the computer cases. Team Company Analysis: Working in teams of 3-5 members, students will conduct an analysis for a company, identify the key issues facing the firm and its position relative to its competitors in the industry There is a TEN page requirement for this assignment, which includes the cover sheet (if used), references, appendices, tables, etc. NO FOLDERS, just staple the pages in the upper left hand corner. This assignment requires analysis of the external environment and competitive dynamics, assessment of the firm's internal environment, diagnosis of strategic issues, and a thorough interpretation of the firm’s financial position over the past three years. All written case and company analyses will be graded on the following criteria: • Thoroughness of analysis (appropriate use of applicable tools, sources, concepts, and techniques) • Writing clarity (focus, style, cohesion, mechanics) • Organization (appropriate use of headings, integration of analysis) • Professionalism (editing and adherence to style guide). Note: When outside information is used in preparation of the analyses, such secondary information must be fully referenced in the written report (APA style). Also note: All written work must be submitted at the beginning of the class period in which it is due; late work will be penalized one letter grade per late day. TEAM REQUIREMENTS AND EVALUATION Teamwork is a fundamental element of this course, as the team-based case analysis projects comprise 45 percent of each student's course grade. Cases in Strategic Management require the integration of the functional areas of business, and strategic issues require the input of multiple perspectives for resolution. Thus, it is imperative that team members work together for the successful completion of case projects. The professor will establish the teams early in the semester based upon diversity of varying backgrounds and majors in an effort to gain the optimal benefits from team interaction. Further, it is expected that each team will possess or develop the maturity to share the workload, coordinate their efforts, and work out any conflicts that may arise, as each team is expected to remain intact throughout the semester. Peer evaluations constitute10% of your total grade, based upon midpoint and end of semester peer ratings. BLACKBOARD: This course utilizes technology at http://blackboard@unf.edu - you will be required to become proficient in order to take on-line exams, submit group cases analyses, and contribute discussion items for participation points. It is your responsibility to ensure that assignments and exams are properly submitted. Go to blackboard, log in and check under the assignments area. EMERGENT SCHEDULE: This information is provided as a general outline of the course. In actuality, the content emerges based upon current events and class discussions. The above information is subject to change without written notice. Please inquire with the professor if you have any questions.
  • Tentative Schedule – updated 5/22/03 May 22 Welcome! Introduction to Strategic Management; activate UNF email accounts; Introduction to Blackboard Learning System; Chapter 1 in the textbook; Data collection, primary & secondary data sources, mission, vision, goals, locations, history; May 27 Establish teams, select industry; Chapter 2; Five Forces Analysis; SWOT definitions; Blackboard Discussions May 29 Chapter 3 – Business Systems; - June 3 Chapter 4 – Strategic Management, Video – Virtual teams June 5 Computer Case #1- Shaft Nursery Case (textbook) June 10 Michael Porter – Competitive Advantage Video – Part I - TEAM FIVE MINUTE WSJ and Bloomberg Business Report (USA Network 6-8 am M-F) presentations begin and continue 3 or so teams each class meeting; June 12 Chapter 5 – Current issues in strategic management, WSJ June 17 Chapter 6 – Survival and Prosperity; WSJ Chapter 7 – Marketing June 19 Chapter 8 – Accounting & Finance - WSJ June 24 Thomas Friedman, Globalization, author of the The Lexus and the Olive Tree Video, WSJ June 26 Exam – Computer Based Chapters 1-6 and Friedman, Porter I, and Virtual Team videos July 1 Review the exam; Chapter 9 Production; WSJ; Chapter 10 – Engineering and R&D, July 3 Chapter 11 – HR; Chapter 12 – MIS; July 8 Michael Porter – Competitive Advantage Video – Part II July 10 Exam Two – Computer Based Chapters 6-9 and Porter Video July 15 Computer Case #2- Shaft Nursery Case textbook; Team Company Analysis Presentation Preparation – due on digital drop box, Bb no later than 11 pm today. No scheduled class July 17 Review Exam; Chapter 13 – Analyzing Global Businesses; July 22 Exam Three – Computer Based Chapters 10-13; BBA EXIT QUESTIONNAIRE – Password is 4720 (no user name needed); http://www.unf.edu/coba/imdoq/Questionnaires/BBA%20Questionnaire/bbaeq.html July 24 Individual Industry presentations; ALL TEAM COMPANY WRITTEN ANALYSES are due TODAY at the beginning of class; Team presentation practice session July 29 Final Team Presentations July 31 Final Exam