Team Company Analysis: Working in teams of 3-5 members ...Document Transcript
UNIVERSITY OF NORTH FLORIDA
COGGIN COLLEGE OF BUSINESS
Term: SUMMER, 2003
Course Number: MAN 4720 – Section 347
Sections: 2:30 – 4:10 PM Tuesdays/Thursdays & alternate Fridays – Room 1111
Course Title: Strategic Management/Business Policy
and Prerequisites: Prerequisite.- Forty upper-level credits in business administration,
which must include at least principles of management, marketing, finance and
accounting. Students must have at least a 2.0 GPA. An analysis of how
functions such as sales, finance, procurement, distribution and personnel are
correlated to form an integrated business policy and how corporate strategy is
formulated, implemented and evaluated.
Instructor: Dr. Cheryl Van Deusen
Classroom: Building 42, Room #
Office Hours: Tuesdays/Thursdays 4:15-5:30, and by appointment
Phone: 1-386-428-2277 (Home) or (904) 620-2780 (office)
E-mail: email@example.com FAX: (904) 620-2782
Required Text: Business Policy & Strategy, An Action Guide. Sixth Edition
Murdick, Moor, Babson & Tomlinson, 2000. St. Lucie Press, CRC.
ISBN # 1-57444-277-5 PLUS WALL STREET JOURNAL.
Course Content: Systems Approach to Organizations 1.0
Vision and Mission 1.0
Strategies, Goals, and Objectives 1.0
Formulation, Implementation & Evaluation 1.0
Industry & Competitive Analysis 1.0
Distinctive & Core Competencies 1.0
Environmental Analysis 1.0
Organizational Assessment 1.0
Strategy & Structure 1.0
Diversification Strategies 1.0
Benchmarking &Measurement 1.0
Performance Management Systems 1.0
Culture & Leadership 1.0
Organizational Research Data Collection Methods 1.0
Internationalization Strategies 1.0
TOTAL 16 WEEKS
Grading Procedure: Participation 15%
Individual Presentation 10%
Computer Assignments (2 @ 5%) 10%
Written Team Case 15%
Team Case Presentation 10%
Peer Evaluations 10%
The grading scale is as follows:
Below 60% F
Library Assignments: Literature Search for Case Analysis (APA format)
Requirements: Two written team case analyses are required along with the company
Requirements: Interactive class participation is required to do well in this class.
Both individual and team level presentations are required. Each team
makes informal WALL STREET JOURNAL and BLOOMBERG
BUSINESS REPORT presentations that are non-graded, but feedback is
provided. These are practice sessions for the final team comprehensive
case presentation as well as the individual presentations.
Computer Applications: Electronic mail weekly (minimum) from team to professor
Individual presentations require Power Point
Internet applications of websites for company analysis
Research Assignments for homework
International Coverage: The WSJ presentations are international along with the global firm
analysis. Analysis of complexity of the International environment
Regional trade alliances (NAFTA, EU, MERCOSUR, etc.)
Environmental Issues Covered: Voluntary Corporate Social Responsibility Assignments for Extra Credit
Ethical Issues Foreign Corrupt Practices Act (1977) – International Effects on US MNEs;
Covered: Corporate Social Responsibility as a strategy; ethics case
Academic Integrity: All individual written and oral requirements are to be your own work. The
instructor will explain how team requirements are to be jointly prepared.
Students are expected to adhere to the UNF Code of Conduct.
Disability: If you have a disability, as defined by the Americans with Disabilities Act (ADA),
which requires classroom accommodation or auxiliary aid(s), please inform the
professor of your needs during the first week of class so that appropriate action
may be taken.
Exercises: Students review, analyze, and synthesize Bloomberg or WSJ materials. The
team leads class discussions on their topics during that class period. Topical
coverage generally lasts FIVE minutes. Student presentations should be creative
and interesting. Students are encouraged to use a variety of presentation
techniques including, but not limited to: case studies, guest speakers, visual aids,
in-class exercises, role-play, simulations, etc. Students should ensure they
generate class involvement and discussion relevant to the topic on the syllabus
for that evening as well as link the discussion to other topics discussed in class.
These are requirements, but are not graded. These prepare you for your
individual and final team case presentations.
Presentations: Students are expected to develop presentations of a standard of quality found in a
professional business environment. Specifically, that means that the content is
well researched, the effort well organized among team members, and thoroughly
prepared in all aspects of the assignments. It is expected that the students will
minimize bias, develop critical perspectives, which analyze the topic in a cross-
cultural and global framework. Students should be able to discuss various design
options, avoid prescriptive and unilateral "solutions" based on whims and
opinions. Support your statements and beliefs with factual data and case
illustrations. The oral presentation should be 15-20 minutes. Students CAN NOT
earn an A on any presentation if ANYONE uses notes during the presentation.
An ‘A’ presentation is also interactive in nature. One-way discussions will NOT
earn an A.
Team Member Evaluations
(Peer Reviews): To avoid the problem of having one or two people doing most of the work on your
team, each of you will complete team performance appraisals that evaluate each
team member’s performance. An average of the team member’s evaluations is
used for the final grade. There will be mid (5%) and end of semester (5%) ratings
with feedback provided so that you have an opportunity to improve.
Individual Presentation: Each student will prepare and present a 15-minute oral presentation, analyzing an
industry from the Wall Street Journal. It must be a professional presentation using
audio-visual aids such as PowerPoint. Creativity and innovation in presentation is
desirable. In addition, a company using this topic must be identified and
researched so that this information can be presented as an example. It must be
interactive in nature to earn an “A” and notes cannot be used.
Participation: Class discussions and case analyses are the focus of this course, and students
are expected to contribute actively. As such, attendance and adequate
preparation are required. Excess absences will result in lowering your grade by
at least a full letter grade. Clearly, students must attend class and be prepared for
class in order to contribute to class discussions.
Quizzes & Exams: Unannounced quizzes and impromptu (take-home) assignments will be given
regularly; no make-up opportunities will be provided. The quizzes may include
multiple choice, true/false, and short answer items. The impromptu assignments
may require Internet exercises and/or the application of analytical tools to
assigned companies and industries; these may include financial analyses,
portfolio analyses, issues identification, alternative generation, and
recommendation proposals. The exam covers all textbook materials, handouts
and class discussion of current strategic events. The format is discussed in class.
CASE ASSIGNMENTS: As a capstone course, this class uses integrative case analyses as integral
learning tools. A Guide to Case Analysis is provided in the text. Students are
expected to master this material on their own, at the beginning of the semester.
Class time is not taken for this information.
Team Cases: Working in teams of 3-5 members, students will analyze a case, identify the key issues facing the
firm and its position relative to its competitors in the industry. Teams should gather necessary information at the
time of the case to supplement the materials and augment their analysis. There is a one-page limit per
question on the computer cases.
Team Company Analysis: Working in teams of 3-5 members, students will conduct an analysis for a company,
identify the key issues facing the firm and its position relative to its competitors in the industry There is a TEN
page requirement for this assignment, which includes the cover sheet (if used), references, appendices, tables,
etc. NO FOLDERS, just staple the pages in the upper left hand corner.
This assignment requires analysis of the external environment and competitive dynamics, assessment of the
firm's internal environment, diagnosis of strategic issues, and a thorough interpretation of the firm’s financial
position over the past three years.
All written case and company analyses will be graded on the following criteria:
• Thoroughness of analysis (appropriate use of applicable tools, sources, concepts, and techniques)
• Writing clarity (focus, style, cohesion, mechanics)
• Organization (appropriate use of headings, integration of analysis)
• Professionalism (editing and adherence to style guide).
Note: When outside information is used in preparation of the analyses, such secondary information must be
fully referenced in the written report (APA style). Also note: All written work must be submitted at the beginning
of the class period in which it is due; late work will be penalized one letter grade per late day.
TEAM REQUIREMENTS AND EVALUATION
Teamwork is a fundamental element of this course, as the team-based case analysis projects comprise 45
percent of each student's course grade. Cases in Strategic Management require the integration of the
functional areas of business, and strategic issues require the input of multiple perspectives for resolution.
Thus, it is imperative that team members work together for the successful completion of case projects. The
professor will establish the teams early in the semester based upon diversity of varying backgrounds and
majors in an effort to gain the optimal benefits from team interaction. Further, it is expected that each team will
possess or develop the maturity to share the workload, coordinate their efforts, and work out any conflicts that
may arise, as each team is expected to remain intact throughout the semester. Peer evaluations constitute10%
of your total grade, based upon midpoint and end of semester peer ratings.
BLACKBOARD: This course utilizes technology at http://firstname.lastname@example.org - you will be required to
become proficient in order to take on-line exams, submit group cases analyses, and contribute discussion items
for participation points. It is your responsibility to ensure that assignments and exams are properly
submitted. Go to blackboard, log in and check under the assignments area.
EMERGENT SCHEDULE: This information is provided as a general outline of the course. In actuality, the
content emerges based upon current events and class discussions. The above information is subject to
change without written notice. Please inquire with the professor if you have any questions.
Tentative Schedule – updated 5/22/03
May 22 Welcome! Introduction to Strategic Management; activate UNF email accounts; Introduction to Blackboard
Learning System; Chapter 1 in the textbook; Data collection, primary & secondary data sources, mission,
vision, goals, locations, history;
May 27 Establish teams, select industry; Chapter 2; Five Forces Analysis; SWOT definitions; Blackboard
May 29 Chapter 3 – Business Systems; -
June 3 Chapter 4 – Strategic Management, Video – Virtual teams
June 5 Computer Case #1- Shaft Nursery Case (textbook)
June 10 Michael Porter – Competitive Advantage Video – Part I - TEAM FIVE MINUTE WSJ and Bloomberg
Business Report (USA Network 6-8 am M-F) presentations begin and continue 3 or so teams each
June 12 Chapter 5 – Current issues in strategic management, WSJ
June 17 Chapter 6 – Survival and Prosperity; WSJ Chapter 7 – Marketing
June 19 Chapter 8 – Accounting & Finance - WSJ
June 24 Thomas Friedman, Globalization, author of the The Lexus and the Olive Tree Video, WSJ
June 26 Exam – Computer Based Chapters 1-6 and Friedman, Porter I, and Virtual Team videos
July 1 Review the exam; Chapter 9 Production; WSJ; Chapter 10 – Engineering and R&D,
July 3 Chapter 11 – HR; Chapter 12 – MIS;
July 8 Michael Porter – Competitive Advantage Video – Part II
July 10 Exam Two – Computer Based Chapters 6-9 and Porter Video
July 15 Computer Case #2- Shaft Nursery Case textbook; Team Company Analysis Presentation
Preparation – due on digital drop box, Bb no later than 11 pm today. No scheduled class
July 17 Review Exam; Chapter 13 – Analyzing Global Businesses;
July 22 Exam Three – Computer Based Chapters 10-13;
BBA EXIT QUESTIONNAIRE – Password is 4720 (no user name needed);
July 24 Individual Industry presentations; ALL TEAM COMPANY WRITTEN ANALYSES are due TODAY at the
beginning of class; Team presentation practice session
July 29 Final Team Presentations
July 31 Final Exam