Syllabus for Strategic Management (0406BMGT4956980)
Syllabus for BMGT495-A851-Strategic Management
Instructor: Dr. Koo Sik SHIN
E-Mail Address: email@example.com
(Intended as a final, capstone course to be taken in a student's last 30 semester hours.)
Prerequisites: BMGT 340, BMGT 364, and MRKT 310. An overview of general
management and the continuous, systematic process of managerial planning, including
environmental scanning and the development of plans and strategies to gain competitive
advantage. Tactical and strategic management issues are highlighted by means of case
studies, projects, and discussion. Access to spreadsheet software is recommended to
analyze case studies and develop strategic planning information, charts, and graphs.
Students may receive credit for only one of the following courses: BMGT 495, HMGT
430, MGMT 495, or TMGT 380.
An organization can enhance and protect its competitive advantage by leveraging its
core competencies. Today's rapidly changing business environment offers opportunities
to affect competitive advantage. A superior organization adapts to the new environment
faster than its competitors do. In an ideal world, each organization would strive towards
uniqueness. The goal of strategic analysis is either to improve your organization's
competitive advantage or to prevent your competition from gaining on your
organization. A strategy is a success only when one or both of these goals is met.
This course will explore strategic planning tools an organization can use to monitor and
react to opportunities and will help you develop knowledge and skills to perform
strategic analysis. You will learn how to perform a strategic management analysis by
applying a series of planning tools to real-world cases to understand the forces of
change. You will also learn how to implement and evaluate new strategies by working
individually and in assigned teams to complete the case analyses.
Strategic management is applicable to businesses, nonprofit organizations, and in some
cases even to governmental units. It is normally the responsibility of the chief executive
and operating officers or general managers. Many of you will become middle
management supporting the strategic management process. Therefore, it is important
that you understand and can perform strategic analysis.
This course will focus on the practical application of strategic analysis. The underlying
theory is discussed to help you better understand real-world use. During this course, you
will begin to think like a business professional rather than a student. The strategies
developed will be applicable to actual organizational situations.
This is a capstone course that integrates your prior business courses to support
strategic analysis. Real-world organizations and case studies will be used to demonstrate
and apply the principles of strategic analysis. You are expected to participate actively
and to demonstrate mastery of the subject matter through individual and group work.
Our goals are to:
• infuse strategic thinking into your functions as a manager
• give you a set of strategic planning tools
• demonstrate the role strategic planning plays in leadership
• develop your ability to perform and communicate strategic analysis
• enable you to apply strategic management planning tools to implement strategic
After completing this course, you should be able to:
• use the strategic management process to analyze companies, nonprofit
organizations, or governmental units
• compare and contrast philosophies for developing strategies
• evaluate the mission of an organization
• construct a statement that reflects the organization's key values
• perform external and internal scans of the organizational environment using
principles of accounting, finance, management, marketing, informationsystems,
and human resources
• determine the appropriate type of strategies for the organization being analyzed
• develop and recommend business strategies to improve the organization's
• explain, justify, and defend the recommended strategy or strategies
• create a strategy implementation plan, including the time frame and cost
Crafting and Executing Stratregy—the Quest for Competitive Advantage,
Concepts and Cases, Arthur A. Thompson Jr, A.J.Strickland III, and John E.
Gamble, 17th edition, McGraw-Hill Irwin
Textbooks can be ordered on line at the Asia DE Web site,
http://webtext.asia.umuc.edu/. Books ordered from any other source will be at
the student’s own risk. UMUC Asia DE can not be responsible for problems
encountered when textbooks are ordered from sources outside of the Asia DE
Recommended books for your knowledge expansion
Mintzberg, H., B. Ahlstrand, and J. Lampel. 1998. Strategy safari: A guided tour
through the wilds of strategic management. New York: Free Press.
Pietersen, W. 2002. Reinventing strategy. New York: John Wiley & Sons.
Saloner, G., A. Shepard, and J. Podolny. 2001. Strategic management. New York: John
Wiley & Sons.
The grading scale, based on 100 points, is as follows:
Individual Assignments 32%
Group Project 14%
Online Conference Participation 24%
Final Examination(proctored exam) 30%
Grades will be weighted according to the following formula:
All Web courses have a required proctored examination. For complete
instructions regarding proctored exam procedures go to the Asia DE Web site at
http://de.asia.umuc.edu, and select the “Proctored Exams” link.
Computer-Based Proctored Exams are available only for students testing at
designated UMUC Asia Computer Labs(ask your local UMUC Asia Field Rep or
Computer Lab Monitor if there location is participating), and only during the
scheduled Proctored Exam period. All other students must be administered
1. The project follows the specifications carefully and includes all the sections
2. The analysis results are discussed and summarized.
3. The report demonstrates an understanding of the environmental forces at work in
the organization being analyzed.
4. The core competencies of the organization critical to improving its competitive
advantage are identified.
5. The paper is well researched and well written
6. Apply the strategic management process to real-world situations.
7. Complete the assignments and submit them according to the schedule in this
syllabus. The individual assignments involve several or all of the steps in the
strategic management process. We strongly recommend that you complete each
planning tool in your assignment as soon as the material has been covered for
that tool. Doing so will spread out the work on the project and give you time to
ask questions when you need help.
Week Dates Activities Due Dates
1 April 5/11 Self-Introduction April 11
2 April 12/18 Read Ch2 April 18
3 April 19/25 Read Ch3 April 25
4. April 26/May 2 Read Ch4 May 2
5 May 3/9 Read Ch5 May 9
5 Conference 5
6 Group Project begins
6 May 10/16 Read Ch6 May 16
7. May 17/23 Read Ch7 May 23
8 May 24/30 Read Ch8 May 30
9 May 31/June 6 Review Session for the final
10 Jun 7/13 Proctored Final Exam Week
Participation - World Wide Web Protocols
By registering for a Web-based course, you have made a commitment to participate in
your course conferences as well as other online activities. To contact your instructor, use
the conferencing software or e-mail links provided, which allow you to communicate
with the instructor and your classmates in a virtual classroom 24 hours a day, 7 days a
week. Please plan to participate regularly. You will note in the grading policy that your
online conference participation counts towards your final grade.
You are expected to adhere to the general rules of online etiquette. To prepare to use the
online conference, you should read the notes on Online Participation and Online
Etiquette in the "Read Me First" area of the course modules. Keep those notes handy;
you may need to refer to them frequently during the semester.
**** The following is not part of the above academic syllabus ****
UMUC Asia DE Administrative Policies, Procedures and Practices
Ordering Course Materials:
Textbooks can be ordered online at the Asia DE Web site, http://webtext.asia.umuc.edu/.
Books ordered from any other source will be at the student’s own risk. UMUC Asia
cannot be responsible for problems encountered when textbooks are ordered from
sources outside of the Asia DE Web site.
Asia DE 10 week courses require all students to take a proctored exam at the end of the
term. Students that do not take the proctored exam will receive an "Fn" for the course.
Asia based students are responsible for scheduling their proctored exam appointment
(reservation) through the Asia DE online Proctored Exam Reservation System, or with
their own UMUC Asia approved alternate proctor during the two weeks prior to
Proctored Exam Week. All Europe based students must continue to make appointments
through their local UMUC Europe Field Rep Office.
Computer-Based Proctored Exams are also available, but only for students testing at
designated UMUC Computer Labs (ask your local UMUC Asia Field Rep or Computer
Lab Monitor if their location is participating), and only during the scheduled Proctored
Exam Week. All other students must take paper exams.
Important reminder: Sometimes exams (particularly paper exams) take time to arrive in
your instructor's hands or there are problems with exams being delivered. These
problems are usually easy to prevent or solve if we have adequate information.
Therefore when Proctored Exam week arrives, the faculty member will create a special
"Proctored Exam Reporting" conference where you should report when, where and how
you took the exam (paper or electronic version). If you do not report that you have taken
the exam, and your exam has not arrived by the end of the term, the faculty member will
give you the grade of Fn for the course.
Spring Session 2 Class Calendar:
Registration Dates: 23 Nov 2009 ~ 05 Apr 2010
Session Dates: 05 Apr 2010 ~ 13 Jun 2010
WE DATES ACTIVITY
1 APR 5 ~ APR 11 Normal Course Instruction Begins
2 APR 12 ~ APR 18 APR 14 Last Withdrawal Date for 75% Tuition Refund
3 APR 19 ~ APR 25 APR 22 Last Withdrawal Date for 50% Tuition Refund
4 APR 26 ~ MAY 2 Normal Course Instruction
5 MAY 3 ~ MAY 9 Normal Course Instruction
6 MAY 10 ~ MAY 16 Normal Course Instruction
7 MAY 17 ~ MAY 23 Normal Course Instruction
8 MAY 24 ~ MAY 30 Make Reservation for Proctored Exam
9 MAY 31 ~ JUN 6 JUN 4 Last Date to Officially Withdraw;
Make Reservation for Proctored Exam
10 JUN 7 ~ JUN 13 Proctored Exam Week
For administrative assistance: contact firstname.lastname@example.org
For GoArmyEd issues contact: GoArmyEd@asia.umuc.edu
For WebTycho assistance on work days: contact email@example.com
For WebTycho assistance on Saturdays and Sundays: http://support.umuc.edu/
For proctored exam procedure information, please visit the Asia DE Website at
http://de.asia.umuc.edu and click on 'Proctored Exams'.
For proctored exam assistance: contact firstname.lastname@example.org
For textbook assistance: contact email@example.com
For MyUMUC help visit UMUC 360 Helpdesk – http://support.umuc.edu/
Support for UMUC Asia students is also available by phone at 225-3696 (DSN) or
81-42-552-2510 Ext. 5-3696 (international comm.), Monday - Friday 7:30 a.m. -
4:30 p.m. (JST).
Guidance on how to avoid plagiarism can be found at the following
• UMUC's Effective Writing Program "Helping Students Avoid
• UMUC's Online Writing Center "How to Avoid Plagiarism"
• Indiana University's Writing Tutorial Service "Plagiarism: What It is
and How to Recognize and Avoid It"
Academic Policies are not course specific and are therefore created and housed
separately from this document. You may access and print Academic Policies from the
Syllabus sub-menu in your WebTycho classroom or by going to these links
http://de.asia.umuc.edu/policies/ or http://www.umuc.edu/policy/aa17011.shtml
UMUC Asia DE syllabi are tentative and subject to change, if necessary. Changes will
be announced with as much notice as possible.