1. Wayland Baptist University, Sierra Vista Campus, School of Business
2. Mission Statement: Wayland Baptist University exists to educate students in an academically challenging,
learning-focused and distinctively Christian environment for professional success, lifelong learning, and service
to God and humankind.
3. Course: MGMT 5412 – Strategic Management
4. Term: Winter 2008 – 2009.
5. Instructor and Bio: Dr. James E. Moffett, Sr., owner, TR-2 Enterprises. Established in 1988, this small
business specializes in wedding photography, variety music services, and limited wedding rentals. Jim is a
commissioner on the Sierra Vista Citizens’ Advisory Commission, an advisory entity that evaluates issues of
interest to Sierra Vista citizens and makes recommendations to City Management, the Mayor, and the City
Council. Moffett, with 30 years management experience, is a US Army retired LTC, Air Defense Product
Manager, and former Unit Commander; Education: B.S. Science Education (JSU); M.S. Contract and Acquisition
Management (FIT); D.Mgnt. Organizational Leadership (UOP).
6. Office Phone and email: (520) 459-7164; Cell: 234-6714; email@example.com.
7. Office Hours, Building, and Location: Sierra Vista Campus, Landmark Plaza Office, 459-1610.
8. Class Meeting Time and Location: Friday/Saturday classes:
Class 1. Friday, December 12, 2008, 5:30 pm to 9:10 pm, Landmark Campus.
Class 2. Saturday, December 13, 2008, 8:00 am to 5:00 pm, Landmark Campus.
Class 3. Friday, January 9, 2009, 5:30 pm to 9:10 pm, Landmark Campus.
Class 4. Saturday, January 10, 2009, 8:00 am to 5:00 pm, Landmark Campus.
Class 5. Friday, February 6, 2009, 5:30 pm to 9:10 pm, Landmark Campus.
Class 6. Saturday, February 7, 2009, 8:00 am to 5:00 pm, Landmark Campus.
9. Catalog Description: An integrated course which addresses management decisions with respect to creating or
maintaining market position, assimilation of all functional business areas focusing on the most significant
managerial activities in support of the organization's mission, vision, and effectiveness. Student participation in
simulations and/or case studies designed to emphasize comprehensive organizational analyses, policy and strategy
development, with attention to critical management issues. The Major Field Examination will be administered in
10. Prerequisites: Completion of ALL M.A.M core courses.
11. Required Textbook and Resources:
BOOK AUTHOR ED YEAR PUBLISHER ISBN# REVIEW
Hitt, Ireland, Cengage
Strategic Management 8th 2009 0-324-65559-2 Spring 09
Multimedia Business Cases
Kotha and Irwin McGraw-
on Steinway & Sons and 1st 2001 0-07-235271-X Spring 09
MGMT 5412, 1
12. Optional Materials: N/A.
13. Course Outcome Competencies:
• Improved appreciation for strategic management and the operating challenges facing such administrators.
• Determine student progress in acquiring the skills to accomplish outcomes.
14. Attendance Requirements: Students should attend all classes. All absences must be explained. The instructor
will determine whether omitted work may be made up. If allowed, the late penalty applies. The class is designed
around “sessions.” A session is basically a 3 ½ to 4 hour block of instruction. When a student has 3 session
absences, in accordance with WBU policy, the instructor advises the student and files an unsatisfactory
progress/attendance report with the campus dean. Any student that misses 3 class sessions will receive a grade of
F. No more than 2 sessions may be missed. This policy is applicable to weekend courses only.
15. Disability Statement: “It is university policy that no otherwise qualified disabled person be excluded from
participation in, be denied the benefits of, or be subject to discrimination under any educational program or activity in
16 and 17: Course Requirements, Assignments, Grading Criteria, and Schedule:
Reading and Homework Assignments: Each week you are required to read information indicated in the course
outline below. The course includes several homework assignments that reinforce concepts important in
understanding strategic management.
Participation: Participation points (15) are received for in class exercises, activities, and contributions. You must
be present and actively involved to receive these points. These points may not be made up.
Define and Relate Papers (DRP): Understanding the concepts will be demonstrated through a series of DRP’s.
In these double-spaced, APA papers, you must define the operative concept(s) and discuss them in relation to an
organization. DRP’s should consist of a title page, topical headings, content discussion, a conclusion, and a
reference page. Students should expect impromptu DRP discussions.
Class 1. Discussion on Strategic Management (SM) basics. No paper due. The major deliverable in this course is the
generation of an expanded mission organizational Strategic Management Plan (SMP). It will be developed in phases.
Class 2. Organization Description, Mission/Ethics Stmt, and Thesis Stmt Paper. This paper includes an
organization description, mission (recently revised) and ethics statements, and a thesis statement. Long and short-
term goals are made clear. A 5-minute PwrPt. required. See due date below.
Class 3. SM Process and Benefits Paper. This paper includes a discussion of the student’s selected strategic
management process, together with its benefits to the organization. See due date below.
Class 4. External Environment: General, Industry, and Competitor Analysis Paper. In this paper, assess the
organization’s most applicable environmental factors, which include general, industry, and competitor analysis.
A 5-minute PwrPt. required. See due date below.
Class 5. Internal Organization: Resources, Capabilities, and Core Competencies Analysis PwrPt. This
presentation must be limited to 5 minutes. See due date below.
Class 6. Business-Level Strategy Formulation, Leadership Factor, Implementation, and Control. This paper
addresses the components stated above and per the Outline. A business-level strategy is selected, an
implementation timeline (graphic form) defined, and SMP control is discussed. Leadership actions and
responsibilities are addressed. See due date below.
MGMT 5412, 2
The completed SMP also includes an Outline, Executive Summary, Topical Headings, Conclusion, and
References (minimum of eight). The SMP is more effective when professionally bound, contains color, and
includes depictions/pictures/diagrams. See due date below.
The mandatory SMP Outline is provided:
Strategic Management Plan (SMP) for XYZ Integrated Services
I. Executive Summary . . . . . . . . 3.
II. Organization Description . . . . . . . .
III. Mission and Ethics Statement . . . . . . .
IV. Thesis Statement . . . . . . . . .
V. Long and Short-Term Goals . . . . . . .
VI. The Strategic Management Process . . . . . .
VII. Benefits of Strategic Management . . . . . .
VIII.External Environment: General, Industry, and Competitor Analysis . .
IX. Internal Organization: Resources, Capabilities, and Core Competencies Analysis
X. Business-Level Strategy Formulation . . . . . .
XI. The Leadership Factor . . . . . . . .
XII. Implementation Timeline and Control . . . . . .
XIII.Conclusion . . . . . . . . .
XIV. References. . . . . . . . . .
MGMT 5412, 3
Assignments Due Dates Assign. Points Part. Points
Class 1. Overview: SM process, Mission/
Ethics statement, Benefits of SM, Internal
and External Environmental Analysis,
2 2 As Required
Strategy Formulation, Implementation Dec 12
(In class research)
Timeline, and Control.
Independent research of SM thesis.
Class 2. Organization Description, Mission/
Ethics Statement, Thesis Statement, and Dec 13 20 2 (PwrPt.) As Required
Goals Paper. Submit by 12/14/08
Class 3. SM Process and Benefits Paper. Jan 9 20 2 As Required
Class 4. External Environmental: General, Jan 10
20 3 (PwrPt.) As Required
Industry, and Competitor Analysis Paper.
Submit by 1/11/09
Class 5. Internal Organization: Resources,
Capabilities, and Core Competencies Feb 6 3 3 (PwrPt.) As Required
Class 6. Business-level Strategy
Formulation, Leadership Factor,
Implementation Timeline, and Control. Feb 7
20 3 As Required
Submit on time.
Submit Completed SMP.
TOTALS 85 plus 15 = 100 points
Letter Grade Point Percentage
Grading Scale: C 70-79
F 59 and below
MGMT 5412, 4
18. Incompletes: Grades of incomplete are not awarded.
19. Late Assignments: Assignments are late if submitted after the prescribed submission date. Late assignments
receive a 30 percent penalty.
20. Academic Standards: Students are expected to conduct themselves according to the highest standards of
academic honesty. Academic misconduct subjects the student to penalty. Examples of such misconduct may
include all forms of cheating, illicit possession of examinations or examination materials, forgery, or plagiarism.
Plagiarism is the presentation of the work of another as one’s own work. Content papers without source citations
arouse suspicion of plagiarism. See the Wayland Academic Catalog.
21. Student Family Members: Family members of WBU students, particularly small children, may not
accompany the learner to class.
22. Acceptable Web Sites: Four types of websites will be accepted as source citations: government
(i.e., US, State, local, etc.), academic (i.e., WBU and other libraries), companies and corporations (i.e.,
IBM, Raytheon, etc.), and organizations (i.e., Ethics.org; AMAnet.org, etc.). General-use sites, such as
Wikipedia and Google, are not accepted because of much unsubstantiated information and questionable
23. Writing and Documentation Assistance: Grammatically accurate writing about course concepts is
paramount. A paper’s content is difficult to comprehend when there are numerous grammatical, syntax,
and documentation shortcomings. Students may receive grammatical assistance from any writing style
guide, and an American Psychological Association (APA) refresher from www.apa.org or
www.carmun.com. In this course, the intent is to motivate students to elevate their writing skills to the
next level of professionalism.
24. Proctor Hours
No proctors are available on dates that the offices are closed. Please arrive early enough to complete the
exam prior to the close of business. Test proctoring is available on the final Saturday of the term,
February 14, 2009, from 8am to 2pm at the Landmark office only.
Monday - Wednesday 8 AM - 9 PM
Thursday- 10 AM- 9 PM
Friday- 8 AM- Noon
Fort Huachuca office:
Monday - Wednesday 8 AM - 5 PM
Thursday- 10:30 AM- 5 PM
Friday- 8 AM- Noon
MGMT 5412, 5