View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Department and Course No: Technology Management 620, CRN 4538
Title: Technology Planning
Credit: 3 Credit Hours
Locations: Huntington - Science Building 166
South Charleston - GC 134
Dates & Times: Mondays, 4:00 to 6:20 PM
Instructor: Peter J. Dailey
Include “TM620” in the subject line of any electronic communication.
Office hours by appointment.
David, F. Strategic Management: Concepts and Cases, 11/E, Prentice Hall 2007
816 pp cloth ISBN-10: 0131869493 ISBN-13: 9780131869493
Betz, F. Strategic Technology Management. New York: McGraw-Hill, 1993.
Shilling, M, Strategic Management of Technological Innovation, 2nd edition,
New York University, McGraw-Hill, ISBN-13 9780073210582
To understand and apply
1. Key questions and detailed steps and processes involved in strategic
2. Strategic thinking in management of technology and continuous
evaluation of strengths, weaknesses, threats and opportunities faced by
3. Life cycles of technology within technical organizations and the need for
innovation and creativity within the organization.
4. Management of interfaces among corporate, marketing, production, and
5. Fundamentals, techniques and utility of technology forecasting for
6. Technical skills for technology evaluation and selection.
TM 620 Fall 2007 1
Teams of 2-3 students will identify, organize, execute, and report on a major
Team Project as described below:
Contact local organizations (business, not-for-profit, academic, or governmental)
to find one that will allow your team to assist in developing a strategic plan for
the organization. Working with the organization, apply the tools and techniques
learned in the course to develop a strategic plan for the organization.
Status reports (10 min.) on this effort will be required throughout the semester.
A final Team written report will be due in the next-to-last class and a formal Oral
Presentation will be made at the last class. Each team will present its final report
to the class and be prepared to answer questions. Although some time is
scheduled during class for the project, the scope of the project will very likely
require team meetings outside of class time.
The project grade will be based as follows:
Quality of the finished plan (70%)
- Heavily weighted by the likelihood the plan will be used
- Including writing and organization of the report
Team organization and performance (30%)
- Including quality of oral presentation
Since Team organization and performance will be an element of the grade, a
record of team meetings should be recorded and submitted as an appendix to
the final written report.
Each student will be required to evaluate the participation and contribution of
each team member at the end of the course. This evaluation will be a part of
each person’s project grade.
The mid-term exam will be a take-home test requiring significant time and effort.
During the semester, problems and case studies will be assigned. These
assignments are to be completed and turned in by the due date shown on the
syllabus or as assigned by the instructor. Late assignments will be accepted,
however a 10% per day penalty will be deducted. If you are going to be absent
from any class, check with your team members or on Vista to obtain and upload
any pending assignments.
TM 620 Fall 2007 2
All case studies will require a one to two page1 written summary that will be
submitted not later than the due date. Case studies will be presented by project
team, with each team member experiencing an opportunity to present one case
Class contribution includes attendance, preparedness, participation, meaningful
questions, experiences, and personal examples to enhance learning
opportunities. Be prepared to discuss the material, especially the case studies;
it’s part of your course grade.
Attendance is expected. A portion of the course grade is based on class
contribution, and you cannot contribute if you are not in class. Excessive
absences will result in a lower grade. You must be present for the Team Project
Final Presentation. Students are responsible for material covered in class
whether present or not.
All work submitted under your name is assumed to be your work product. If it is
discovered that another wrote the work submitted by an individual or team, or if
material is copied without proper attribution, the instructor will record a grade of
E for the course. Cutting and pasting from web sites is considered plagiarism
unless proper attribution is given. Entire pages of content cannot be attributed to
someone else with the author receiving credit for original work. Cutting and
pasting is detectable forensically.
Final Grade for the course will be calculated as follows:
Major Team Project 400 points = 40%
3 status reports @ 50 pts. each
1 final presentation @ 100 pts
1 report @ 150 pts.
Mid-term Exam 20%
Homework 250 points = 25%
7 case studies @ 25 pts. each
1 Regression homework @ 25 pts.
Case study presentation @ 50 pts
Class Contribution 15 sessions x 10 points = 15%
Numerical and letter grades correspond as follows:
100 ≤ A ≤ 90 < B ≤ 80 <C ≤ 70 < F
Page: 12 point, proportional typeface; 1.5 spacing; 0.5 in margins
TM 620 Fall 2007 3
TM 620 Technology Planning
Fall 2007 Schedule
David Chapter 1 and
Session 1 Introductions & Course Administrative Information “How to Prepare and
August 20 The Nature of Strategic Management Present a Case
The Vision and Mission
August 27 David Chapter 2
Teams formed, Projects identified
The External Assessment David Chapter 3
Session 4 Project Proposal Presentations, all Teams
David Chapter 4
September 10 The Internal Assessment
David Chapters 5
Strategy Types Case Study: Harley
September 17 Davidson
Session 6 David Chapters 6
September 24 Case Study: eBay
Project Status Reports
Session 7 Strategic Management Wrap-up Written report &
October 1 Test preparation presentations
Take-home Mid-Term Exam Distributed
Session 8 Technology Strategies
October 8 Take-home Mid-Term Examination due
TM 620 Fall 2007 4
Technology Maturation & Technology Substitution Reading II-9
Readings III-1, III-2
October 22 Technology Inside the Firm
Session 11 Technology Outside the Firm
Project Status Reports Regression
Session 12 Homework
November 5 Technology Forecasting Handout
Session 13 Selecting Programs and Managing Risk
November 19 Thanksgiving Holiday, No Class
Session 14 Selecting a Technology Strategy
Readings IV-5, V-2
November 26 Team Final Project Written Reports due
Final Project Presentations
TM 620 Fall 2007 5