Strategic Planning: A  Business  Primer for Information Professionals Amy Affelt, Lexecon Lauren Meader, Covington & Burli...
What is a strategic plan? <ul><li>Document detailing: </li></ul><ul><ul><li>Where we are now </li></ul></ul><ul><ul><li>Wh...
How others describe it: <ul><ul><li>Strategy delineates a territory in which a company seeks to be unique. (Michael Porter...
Myths <ul><li>My industry is changing too fast to have a strategic plan </li></ul><ul><li>I am too busy to take time to pr...
What is the benefit of a strategic plan? <ul><li>Compass for action </li></ul><ul><li>Measurement system for monitoring pr...
Why do you need a strategic plan? <ul><li>Defines core values  </li></ul><ul><li>Communicates common understanding of goal...
Who should be involved in preparing a strategic plan? <ul><li>Information Center Manager </li></ul><ul><li>Information Cen...
Disciplined approach to: <ul><li>Reflection on the business environment </li></ul><ul><li>Markets/Clients served </li></ul...
Planning process is a time to: <ul><li>Brainstorm </li></ul><ul><li>Share knowledge about events & activities that impact ...
New conversations give new insights <ul><li>New hires </li></ul><ul><li>Exceptional employees </li></ul><ul><li>Thought le...
Key components <ul><li>Vision/Mission statements </li></ul><ul><li>Situational analysis </li></ul><ul><li>Strategic direct...
Useful resources: <ul><li>Drucker, Peter.  Management:  Tasks, Responsibilities, Practices . (Harper Business, 1973, 1974)...
Formulation of Strategy
Library as a Business Unit Company ABC Library Marketing R&D Librarian Librarian Librarian Librarian
First, Pretend You’re the CEO
Then, Think Like a Librarian Remember, you are a Business Unit Manager
Case Study:  Corporate Executive Board <ul><li>content firm </li></ul><ul><ul><li>mix of a for-profit think tank and a con...
Firm Strategy <ul><li>Simply, increase membership,  thereby increasing revenues. </li></ul><ul><li>How?  Promoting custom ...
What can the Business Unit Do? <ul><li>What can the library do to help increase membership and promote custom research? </...
How to Make the Case <ul><li>out of the box  </li></ul><ul><li>add value </li></ul><ul><li>  empower  ROI </li></ul><ul><l...
Strategic Plan- Summary <ul><li>Hire fewer custom researchers </li></ul><ul><li>Hire more librarians </li></ul><ul><li>Spe...
Presentation to Executive Mgmt Get Their Attention : “ This proposal will allow the firm to save $300,000 annually and hel...
 
Firm Strategy Changes, So Too Must the Business Unit’s Strategy for doing better what we do today changed based on client ...
How Can the Library Help  <ul><li>New focus on syndicated research </li></ul><ul><li>Librarians became part of research te...
 
Different Year, Different Business Environment.. <ul><li>Again, firm strategy changed based on client feedback.  </li></ul...
Case Study- Professional Strategy <ul><li>doing better what I do today </li></ul><ul><li>finding a unique way to enter a m...
 
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Strategic Planning: A Business Primer for Information ...

  1. 1. Strategic Planning: A Business Primer for Information Professionals Amy Affelt, Lexecon Lauren Meader, Covington & Burling Jan Sykes, Information Management Services, Inc. SLA – 2004
  2. 2. What is a strategic plan? <ul><li>Document detailing: </li></ul><ul><ul><li>Where we are now </li></ul></ul><ul><ul><li>Where we want to be </li></ul></ul><ul><ul><li>How we are going to get there </li></ul></ul>
  3. 3. How others describe it: <ul><ul><li>Strategy delineates a territory in which a company seeks to be unique. (Michael Porter) </li></ul></ul><ul><li>  </li></ul><ul><li>Process for envisioning the future; developing procedures/operations to achieve that future (Goodstein, Nolan & Pfeiffer) </li></ul>
  4. 4. Myths <ul><li>My industry is changing too fast to have a strategic plan </li></ul><ul><li>I am too busy to take time to prepare a strategic plan </li></ul><ul><li>Information Center is a support function and does not need a strategic plan </li></ul><ul><li>My strategic plan is for my department only </li></ul>
  5. 5. What is the benefit of a strategic plan? <ul><li>Compass for action </li></ul><ul><li>Measurement system for monitoring progress </li></ul><ul><li>Resource attraction and resource allocation </li></ul>
  6. 6. Why do you need a strategic plan? <ul><li>Defines core values </li></ul><ul><li>Communicates common understanding of goals & unified plan of action on which to base business decisions </li></ul><ul><li>Provides framework for evaluating new ideas </li></ul><ul><li>DRIVER—integrated into how you run your operation </li></ul><ul><li>  </li></ul>
  7. 7. Who should be involved in preparing a strategic plan? <ul><li>Information Center Manager </li></ul><ul><li>Information Center Staff </li></ul><ul><li>CXO level </li></ul><ul><li>Customers </li></ul>
  8. 8. Disciplined approach to: <ul><li>Reflection on the business environment </li></ul><ul><li>Markets/Clients served </li></ul><ul><li>External influences (technology, competition, economy) </li></ul><ul><li>Plans for reshaping the organization to meet objectives </li></ul>
  9. 9. Planning process is a time to: <ul><li>Brainstorm </li></ul><ul><li>Share knowledge about events & activities that impact your business </li></ul><ul><li>Think creatively about the future </li></ul>
  10. 10. New conversations give new insights <ul><li>New hires </li></ul><ul><li>Exceptional employees </li></ul><ul><li>Thought leaders </li></ul><ul><li>Suppliers </li></ul><ul><li>Customers </li></ul><ul><li>Leadership team </li></ul><ul><li>Environmental scanning </li></ul><ul><li>Informal benchmarking </li></ul>
  11. 11. Key components <ul><li>Vision/Mission statements </li></ul><ul><li>Situational analysis </li></ul><ul><li>Strategic direction of organization </li></ul><ul><li>Competition </li></ul><ul><li>SWOT </li></ul><ul><li>Budget </li></ul><ul><li>Goals/Strategies </li></ul><ul><li>Critical success factors </li></ul>
  12. 12. Useful resources: <ul><li>Drucker, Peter. Management: Tasks, Responsibilities, Practices . (Harper Business, 1973, 1974) </li></ul><ul><li>  </li></ul><ul><li>Goodstein, Leonard, Nolan, Timothy and Pfeiffer, J. William. Applied Strategic Planning: How to Develop a Plan that Really Works. (McGraw-Hill, 1993) </li></ul><ul><li>  </li></ul><ul><li>Hamel, Gary. Leading the Revolution (Harvard Business School Press, 2000) </li></ul><ul><li>  </li></ul><ul><li>Porter, Michael. Competitive Strategy: Techniques for Analyzing Industries and Competitors (Free Press, 1980). </li></ul>
  13. 13. Formulation of Strategy
  14. 14. Library as a Business Unit Company ABC Library Marketing R&D Librarian Librarian Librarian Librarian
  15. 15. First, Pretend You’re the CEO
  16. 16. Then, Think Like a Librarian Remember, you are a Business Unit Manager
  17. 17. Case Study: Corporate Executive Board <ul><li>content firm </li></ul><ul><ul><li>mix of a for-profit think tank and a consulting firm </li></ul></ul><ul><li>membership based, Global 3000 companies </li></ul><ul><li>multiple product oriented business units </li></ul><ul><ul><li>companies joined a BU, not firm as a whole </li></ul></ul><ul><li>three primary products </li></ul><ul><ul><li>custom research </li></ul></ul><ul><ul><li>syndicated research </li></ul></ul><ul><ul><li>meetings, seminars, on site training </li></ul></ul>
  18. 18. Firm Strategy <ul><li>Simply, increase membership, thereby increasing revenues. </li></ul><ul><li>How? Promoting custom research. </li></ul>
  19. 19. What can the Business Unit Do? <ul><li>What can the library do to help increase membership and promote custom research? </li></ul><ul><ul><li>- Make custom research a better quality product </li></ul></ul><ul><ul><li>Librarians can help produce custom research faster </li></ul></ul><ul><ul><li>More product being produced faster. </li></ul></ul>
  20. 20. How to Make the Case <ul><li>out of the box </li></ul><ul><li>add value </li></ul><ul><li> empower ROI </li></ul><ul><li>best-of-breed HiPo </li></ul><ul><li>path to profits </li></ul><ul><li>innovicide krudzu </li></ul><ul><li>leveraging assets metadecision </li></ul>
  21. 21. Strategic Plan- Summary <ul><li>Hire fewer custom researchers </li></ul><ul><li>Hire more librarians </li></ul><ul><li>Spend less on online resources </li></ul><ul><li>Spend less time using resources </li></ul><ul><li>Save money on staffing </li></ul><ul><li>Better quality product being produced faster- again, firm goal is business unit’s goal </li></ul>
  22. 22. Presentation to Executive Mgmt Get Their Attention : “ This proposal will allow the firm to save $300,000 annually and help make custom research a better product which will result in increased membership.”
  23. 24. Firm Strategy Changes, So Too Must the Business Unit’s Strategy for doing better what we do today changed based on client feedback. Business environment, technology and industry changed resulting in syndicated research being more important to the member company.
  24. 25. How Can the Library Help <ul><li>New focus on syndicated research </li></ul><ul><li>Librarians became part of research team, attended brainstorming meetings, performed almost all secondary research </li></ul><ul><li>higher level of work, more analytical </li></ul><ul><li>Did custom research suffer? </li></ul><ul><li>Did custom researchers suffer? </li></ul>
  25. 27. Different Year, Different Business Environment.. <ul><li>Again, firm strategy changed based on client feedback. </li></ul><ul><li>publicly traded, thus answering to stock holders </li></ul><ul><li>growth/increased revenues more critical </li></ul><ul><li>firm had approx. 12 business units </li></ul><ul><li>cross selling key to growth </li></ul><ul><li>more attention to adding BU’s </li></ul>
  26. 28. Case Study- Professional Strategy <ul><li>doing better what I do today </li></ul><ul><li>finding a unique way to enter a market or compete in a fundamentally different way </li></ul><ul><li>foresight- don’t fit the future to what I have today </li></ul>

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