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Strategic Management.ppt

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Transcript

  • 1. Strategic Management Lush Joris Hauquier Laurence Billen Chris Verschueren Cristopher Verlinden
  • 2. Product Description
    • We are producer of SOAP
    • 4 types
  • 3. Products
    • Demon in the dark
      • Fresh yourself up
      • Mint aroma
      • Apple juice & Cloves
  • 4. Product
    • Gratuitous Violets
      • Mysterious smell
      • Violets
      • Purple color
  • 5. Products
    • Happy Soap
      • Peps up your body
      • Citrus smell
      • Happy colors
  • 6. Products
    • Sea Vegetable
      • Desire for the sea
      • Sea product
      • Sea water
      • Sea weed - Scrub
  • 7. Mission Statement
    • We offer handmade products
    • No chemicals used
    • Fresh vegetables and fruits
    • No animal testing!
  • 8. Vision
    • Worldwide distribution
    • Luxury shops
    • Expand product range
    • Product innovation
  • 9. Marketing Campaign
    • Celebrity Endorsement Advertisement
      • Attract Catharina Zeta Jones
      • High level fashion magazines
      • Billboards and bus stops
  • 10. Structure Board of directors 4 Directors Sales Chris Verschueren Marketing Laurence Billen Finance Joris Hauquier Distribution Cristopher Verlinden
  • 11. Objectives
    • Stimulate sales in 50 worldwide shops
    • Improve the internal structure
      • Sales vs distribution vs marketing
    • Open a new subsidiary
      • New distribution and production centre