Mgt-4199 Kennesaw State University, Fall 2006, 1
Dr. Robert Desman
Office: BB-310, 770-423-6326
Strategic Management Class web page at:
MGT4199 /05 (#11463)) Fall 2006 http://smallpaws.zapto.org or WebCt
Monday, 8:00pm—10:45pm, BB-372 e-mail:
Galileo password: “bowleg” email@example.com
MONDAY TOPIC/ACTIVITY ASSIGNMENT
8/21 INTRODUCTION & ORIENTATION H&W* Chapter 1; 3-D Chapter 2
MAPPING THE STRATEGIC TERRITORY **
Read the Case Case Case (on the class web page) H&W Chapter 2; 3-D Chapter 11
8/28 ORGANIZATIONS & THE 3-D PROCESS H&W Chapter 3; 3-D Chapter 6
CASE CASE CASE &TEAM SELECTIONS
9/4 NO CLASS-LABOR DAY Celebrate (Show restraint)
9/11 VIRTUAL COLES COLLEGE-ASSURANCE OF LEARNING
CAPSTONE/FOUNDATION KICKOFF – NO
9/18 STRATEGIC PLANNING & ANALYSIS H&W Chapter 4; 3-D Chapter 7
9/25 SYSTEMS & REALITY SCANNING H&W Chapter 5;; 3-D Chapter 15
STRATEGIC DESIGN & FEASIBILITY H&W Chapter 6;; 3-D Chapter 11
10/2 EXAM #1 Study H&W , 3-D Assignments &
10/9 PLANS & PLANNING. H&W Chapter 7; 3-D Appendix 13.1
N (Last day to withdraw10/13)
10/16 E STRATEGIC ANALYSIS, THINKING &CHOICE H&W Chapters 8-9 & APPENDIX 11C
Industry Analysis & Peer
10/23 IMPLEMENTATION & CONTROL H&W Chapter 10
10/30 VIRTUAL Conclude Capstone/Foundation Play-NO CLASS
11/6 EXAM #2 Study H&W Chapters 6-10: 3-D 15
11/13 TEAM LABORATORY
11/20 VIRTUAL START COMPXM – NO CLASS.
(Closes December 5)
11/27 DEBRIEFING Written Projects & Peer Evaluations
12/4 PROJECT PRESENTATIONS (Last day of class)
12/11 PROJECT PRESENTATIONS 8:00PM —10:00PM
Mgt-4199 Kennesaw State University, Fall 2006, 2
Assignments are due on dates indicated and will be accepted late only by permission of instructor
Texts: *H&W = Essentials of Strategic Management, 4th edition, Hunger & Wheelen, Prentice Hall, 2007.
** 3-D = Strategy in Three Dimensions, Brawley & Desman, available on class web site
You will be required to purchase the Foundation Business Simulation and CompXM on-line as part of Coles College AOL.
Mgt-4199 Kennesaw State University, Fall 2006, 3
MGT-4199 STRATEGIC MANAGEMENT Dr. Robert Desman
MGT-4199: Strategic Management (3 semester hours) A course designed for the last or next
to last semester in the business program. A capstone course for several business disciplines, serving
to prepare the student to conceptualize and formulate overall organizational policy and strategy.
Prerequisites: Sophomore GPA requirement, within 20 hours of graduation, FIN 3100.
The Strategic Management course is designed to be the capstone, final, integrated course in your
program of study in Business Administration.
CORE LEARNING OBJECTIVES FOR MGT-4199
Upon completion of the course, students should be able to:
•identify the elements of the strategic management model and their interrelationships;
•conduct an external environmental analysis employing appropriate techniques and tools;
•conduct an internal strategic audit employing the appropriate analytical techniques and tools;
•formulate appropriate strategic alternatives for an organization based on the strategy planning
•address implementation, evaluation and control issues for suggested strategic alternatives.
The course assignments are developed around 3 themes: Strategic Thinking, Strategy
Operationalized, and Strategy in Action.
Upon completion of this course, you should be able to:
1. understand how a strategist thinks;
2. master the concepts and tools available to strategists to audit and analyze industries and
companies; (see core learning objectives above)
3. take this information, integrate and synthesize it into an efficient and effective organizational
Every KSU student is responsible for upholding the provisions of the Student Code of Conduct, as published in the
Undergraduate and Graduate Catalogs. Section II of the Student Code of Conduct addresses the University's policy on
academic honesty, including provisions regarding plagiarism and cheating, unauthorized access to University materials,
misrepresentation/ falsification of University records or academic work, malicious removal, retention, or destruction of
library materials, malicious/ intentional misuse of computer facilities and/or services, and misuse of student identification
cards. Incidents of alleged academic misconduct will be handled through the established procedures of the University
Judiciary Program, which includes either an "informal" resolution by a faculty member, resulting in a grade adjustment, or a
formal hearing procedure, which may subject a student to the Code of Conduct's minimum one semester suspension
Mgt-4199 Kennesaw State University, Fall 2006, 4
The course objectives will be pursued through a multi-modal learning process. We will participate in
both individual and group projects that will include: assigned readings, lecture/discussions,
analyses, student presentations, empirical studies, and secondary research activities. Topics,
assignments, and a schedule of activities are presented in the course outline.
Achieving the course objectives and your personal development goals will be facilitated by our mutual
involvement in the learning process. The course content is designed to provide you with the
necessary resources and experiences, but the path is neither the journey nor the destination --
it can only provide structure and direction. The key to achievement is pro-activity. You are
expected to take the initiative to prepare yourself in advance of each class session. Furthermore,
you are expected to share the responsibility for enriching class discussions by participating --
actively, responsibly, and competently.
Adequate preparation will doubtless transcend simple exposure to the course materials -- it will
require thinking, exploring, questioning, analyzing, and discussing. To enhance this process, students
are encouraged to form and participate in study groups. Clearly, the educational process is more
dependent upon commitment and dedication to study than on mere classroom attendance.
Average study time for undergraduate level course work is about two hours for every hour of class
time. Therefore, be prepared to devote approximately 8 hours per week to your studies -- obviously,
the specific time requirements will vary from week-to-week and among individuals. To earn a grade
of C, all assignments must be submitted on time, examinations must be well-written, papers must
reflect quality in both content and mechanics, and there must be active involvement in classroom
activities and discussions -- regular attendance is critical.
General Learning Process
Throughout this course of study, we will explore a variety of strategic management perspectives.
We will examine company missions, profiles, environments and decisions. We will explore the
mechanics and analytic techniques of strategic management; strategy development, implementation,
control, and evaluation. Enriched thought processes and insights into the discipline will be pursued
through reading assignments, research, and class discussions--we will then apply what we have
learned to the analysis of an existing organization. Ultimately, we will consider the implications of
what we have learned for managing complex organizations.
I will be available at our mutual convenience to discuss your interests, studies and research,
academic progress, career, aspirations or any other issues you deem topical. I am sincerely
interested your welfare and development, but you must determine how I might best be used as a
resource and take the initiative to make contact.
Mgt-4199 Kennesaw State University, Fall 2006, 5
Performance Essentially, your performance will be evaluated on the basis of your mastery of the
subject matter. The standards against which you will be evaluated were established
by other students in years past. You can achieve the course objectives and your
Evaluation own personal achievement goals through:
1. Competent preparation - This will be demonstrated by your active and
responsible participation in assigned activities and discussions;
All assignments must be 2. Integration of the subject matter into your analyses and examinations;
complete and properly 3. Professional presentation of mastered subject matter in your written
formatted prior to my
and oral assignments; and
review—pages must be
numbered, exhibits must 4. Punctual performance - If others are to benefit from your contributions,
be labeled, referenced to and you are to benefit from theirs, timeliness is essential. Furthermore,
their source and dated, I have arranged my schedule to provide you the fastest possible
and all sources must be turnaround. Late assignments are not anticipated; if the work is
accepted, 20% will be deducted from the point total for each week past
Email and Fax protocols: Assignment Weighting
no assignments will be Examinations (2) 120
accepted by e-mail or fax Written Industry Profile (professor evaluation) 20
unless otherwise Oral Project Presentation (with class & Professor evaluation) 40
Written Project (Professor and peer evaluation ) 40
TOTAL POINTS POSSIBLE 250
Grades will be assigned on the basis of point total percentages: A=90%, B=80%, C=70%, etc.
Assignments Each of the class assignments was designed to facilitate your conceptual and
practical understanding of strategic management. All written assignments should
be carefully proofread and edited before being submitted. All written work is to be
typed, double-spaced, and have appropriate margins; it is to follow the format
specified in the assignment description; and, is to employ a generally accepted
style. If your formal writing skills have gotten a bit "rusty," you may want to
consult a current style and form manual (MLS, APA, etc.)
Please do not use folders or binders for individual papers--a staple will do.
Attendance Class attendance is mandatory. Absences will be penalized by reducing the final
grade by the percentage of classes missed. This equates to a 6.25% point reduction
for each class missed. Students missing three classes will be dropped from the class
roll and will be responsible for formally withdrawing from the class through the
Exams Objective: To provide you and me with feedback regarding your understanding of
120 points the course content.
Assignment: The exam topics and the majority of the questions were developed by
Incomplete exams will previous students with the intent of surveying issues and concepts that a “strategic
be recorded as an "F" manager” should know and understand. If you can answer and discuss, in detail, the
questions at the end of each chapter, you will do just fine.
Mgt-4199 Kennesaw State University, Fall 2006, 6
Term Project Objective: To gain experience applying strategic management concepts in a
practical setting, to enhance your professional writing and presentation skills, and
to increase your familiarity with the role of the strategic manager.
Assignment: You will analyze an actual organization employing the models and
methods presented in class. You will prepare an analysis and evaluation pertaining
Industry Profile to a selected organization. Your choices are limited to the 12 organizations
(Industry research) provided. This is a team assignment . . . the number of teams and team size will be
20 points determined by class enrollment. Team members will conduct peer evaluations (one
at mid-term and one at the conclusion of the project).
Analysis You will share your analysis and recommendations in a 20-30 minute presentation
40 points before the class. You will assume the role of an executive appearing before a
management committee -- the class will serve in this capacity. Each presentation
Oral Presentation will be followed by a brief period to allow for questions and then an evaluation by
40 points the class members. The class will distribute 15 of the presentation points and the
professor will do the same. Your analysis and recommendations will be prepared as
a written report and submitted for grading. The professor will evaluate the written
Points adjusted by
submission. You may, in fact you are encouraged to, consult with each other and
the professor at any point along the way.
Coles College Coles College Of Business-Assurance Of Learning-Senior Capstone Experience
Assurance of Can you run your own business? How well prepared are you for the business world?
Learning Can you plan and implement a consistent strategy?
As part of our Coles College Assurance of Learning Initiative, students in the
capstone business classes, MGT 4199, will be required to participate in a Business
Simulation and Testing of Business Knowledge.
(Footrace) Individuals will participate in the simulation over a 4 week s period-- during weeks
weeks 8-11 8-11of the 16 week term. The Foundation Business Simulation and CompXM testing
will be conducted virtually by going to the website: http://www.capsim.com.
CompXM Following the completion of the simulation, you will be required to complete the
(Testing Modules) virtual testing over the simulation. The results from the testing modules will be
completed by incorporated into both your grade in MGT 4199 and into our Coles College
December 5 Assurance of Learning Reporting.
Students will have until week 16 of the class to complete the testing portion of the
Students will be given individual feedback on the simulation and testing, including
comparative data from test results globally.
For Coles College AOL goals see attached document.
For Access to the foundation simulation go to www.capsim.com, go to link on webct
Mgt-4199 Kennesaw State University, Fall 2006, 7
Texts and other T J. David Hunger and Thomas L. Wheelan, Essentials of Strategic Management, 4th
reference ed., Pearson, Prentice-Hall, 2007
materials — Paperback version without cases.
Dorothy Brawley, Robert Desman and Timothy Mescon, Strategy in Three
Dimensions. The manuscript is available on the class web site (“3D Strategy”
button) for a view of structural methodology (particularly chaps 6, 11, 15)
Explore the resources under the “Search” button on the class web site
Term Project 1. What is their Reality? (Scan and premise their General and Task Environments)
General Guidelines 2. What is Feasible (and unfeasible) for them? (Audit the organization)
3. What are their primary Goals? (Corporate, Competitive, etc.)
a) Are they Realistic?
Refer to specific
b) Are they Feasible?
c) Are they mutually consistent and sufficiently comprehensive?
4. What strategies are they using to pursue goal accomplishment?
a) Corporate level?
b) Competitive level?
c) Functional and/or Operating level?
d) How are they doing relative to their goals?
5. What is your assessment of their strategic choices and execution?
a) Are they using the right strategies?
b) Are they executing them properly?
c) Are there some other strategies they might consider given their
Cautionary Note: Do not try to do this assignment by just “filling in the
blanks” and “labeling.” The guidelines are general and simply outline the
process. You may find that a brief description of the organization, some
historical information, and a conclusion might be helpful. It is incumbent
upon you to explain the how and why of your assessment and conclusions and
to take your reader/listener through the logic of your thinking in a
consistent and methodological manner. Use the terms, concepts, and models
we are studying . . . but, please use them properly and respect their
operational meanings. You cannot “armchair” this so do the necessary
research (and document it). There are no right or wrong answers . . .
only right or wrong methods.
Mgt-4199 Kennesaw State University, Fall 2006, 8
MGT-4199: Learning Objectives/Course Content
Students analyze primary and secondary research findings and derive their implications for
strategic decision making. Further they evaluate current strategies and determine their
propriety given existing and forecast conditions.
Students evaluate external resource availability, organizational resource needs based on internal
Capabilities and Financial Analysis. Students employ skills learned in managing their project work
teams — Students evaluate the fit and internal consistency across levels of strategy, and
continuum of resource sustainability at varying performance levels, and evaluate performance
Students incorporate the consideration of ethical issues in their written assignments
Discussions and application of group process through team projects, group peer evaluations, peer
feedback — Professor’s facilitation and direction, group case/project analysis and presentation—
In-class critiques, peer evaluation/ pressure/ recognition; leadership discussions, discussions;
team project involving a diverse groups of individuals —
Students complete project/cases requiring remote/ operating/ and industry environmental
analysis, market/competitive analysis, stakeholder analysis — Students complete scenario
analysis, value chain analysis, and risk assessment as part of case and/or capstone project — In
project and case analyses, students complete an industry briefing and strategic analysis of
alternatives based on SWOT Analysis, external environmental analysis, Industry/Company gap
analysis, Strategic Choice Criteria, Financial Analysis.
Students use Online Library resources and Internet/Web based resources for research;
Powerpoint/Excel/Word in both oral and written presentations; E-Mail and WebCT for
communications — WebCT, E-Mail, Electronic Submissions, Internet.
Students demonstrate their understanding of corporate, competitive and functional strategies:
the conditions that dictate them; and their appropriate use in written projects, simulations, and