Mgt-4199 Kennesaw State University, Fall 2006, 1

Mgt-4199 Kennesaw State University, Fall 2006, 2

Assignments are due on dates indicated and will be accepted late only ...
Mgt-4199 Kennesaw State University, Fall 2006, 3

MGT-4199                           STRATEGIC MANAGEMENT              ...
Mgt-4199 Kennesaw State University, Fall 2006, 4

Seminar Content
The course objectives will be pursued through a multi...
Mgt-4199 Kennesaw State University, Fall 2006, 5

Performance                 Essentially, your performance will be eva...
Mgt-4199 Kennesaw State University, Fall 2006, 6

Term Project          Objective: To gain experience applying strategi...
Mgt-4199 Kennesaw State University, Fall 2006, 7

Texts and other      T J. David Hunger and Thomas L. Wheelan, Essentia...
Mgt-4199 Kennesaw State University, Fall 2006, 8

MGT-4199: Learning Objectives/Course Content

  Students analyze prim...
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Strategic Management


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Strategic Management

  1. 1. Mgt-4199 Kennesaw State University, Fall 2006, 1 Dr. Robert Desman Office: BB-310, 770-423-6326 Strategic Management Class web page at: MGT4199 /05 (#11463)) Fall 2006 or WebCt Monday, 8:00pm—10:45pm, BB-372 e-mail: Galileo password: “bowleg” MONDAY TOPIC/ACTIVITY ASSIGNMENT 8/21 INTRODUCTION & ORIENTATION H&W* Chapter 1; 3-D Chapter 2 MAPPING THE STRATEGIC TERRITORY ** Read the Case Case Case (on the class web page) H&W Chapter 2; 3-D Chapter 11 8/28 ORGANIZATIONS & THE 3-D PROCESS H&W Chapter 3; 3-D Chapter 6 CASE CASE CASE &TEAM SELECTIONS 9/4 NO CLASS-LABOR DAY Celebrate (Show restraint) 9/11 VIRTUAL COLES COLLEGE-ASSURANCE OF LEARNING CAPSTONE/FOUNDATION KICKOFF – NO CLASS 9/18 STRATEGIC PLANNING & ANALYSIS H&W Chapter 4; 3-D Chapter 7 C 9/25 SYSTEMS & REALITY SCANNING H&W Chapter 5;; 3-D Chapter 15 A STRATEGIC DESIGN & FEASIBILITY H&W Chapter 6;; 3-D Chapter 11 P AUDITING S 10/2 EXAM #1 Study H&W , 3-D Assignments & T Lectures O 10/9 PLANS & PLANNING. H&W Chapter 7; 3-D Appendix 13.1 N (Last day to withdraw10/13) 10/16 E STRATEGIC ANALYSIS, THINKING &CHOICE H&W Chapters 8-9 & APPENDIX 11C Industry Analysis & Peer Evaluations Due 10/23 IMPLEMENTATION & CONTROL H&W Chapter 10 10/30 VIRTUAL Conclude Capstone/Foundation Play-NO CLASS 11/6 EXAM #2 Study H&W Chapters 6-10: 3-D 15 11/13 TEAM LABORATORY 11/20 VIRTUAL START COMPXM – NO CLASS. (Closes December 5) 11/27 DEBRIEFING Written Projects & Peer Evaluations Due 12/4 PROJECT PRESENTATIONS (Last day of class) 12/11 PROJECT PRESENTATIONS 8:00PM —10:00PM .
  2. 2. Mgt-4199 Kennesaw State University, Fall 2006, 2 Assignments are due on dates indicated and will be accepted late only by permission of instructor Texts: *H&W = Essentials of Strategic Management, 4th edition, Hunger & Wheelen, Prentice Hall, 2007. ** 3-D = Strategy in Three Dimensions, Brawley & Desman, available on class web site You will be required to purchase the Foundation Business Simulation and CompXM on-line as part of Coles College AOL.
  3. 3. Mgt-4199 Kennesaw State University, Fall 2006, 3 MGT-4199 STRATEGIC MANAGEMENT Dr. Robert Desman Catalog Description: MGT-4199: Strategic Management (3 semester hours) A course designed for the last or next to last semester in the business program. A capstone course for several business disciplines, serving to prepare the student to conceptualize and formulate overall organizational policy and strategy. Prerequisites: Sophomore GPA requirement, within 20 hours of graduation, FIN 3100. Learning Objectives The Strategic Management course is designed to be the capstone, final, integrated course in your program of study in Business Administration. CORE LEARNING OBJECTIVES FOR MGT-4199 Upon completion of the course, students should be able to: •identify the elements of the strategic management model and their interrelationships; •conduct an external environmental analysis employing appropriate techniques and tools; •conduct an internal strategic audit employing the appropriate analytical techniques and tools; •formulate appropriate strategic alternatives for an organization based on the strategy planning process; and, •address implementation, evaluation and control issues for suggested strategic alternatives. The course assignments are developed around 3 themes: Strategic Thinking, Strategy Operationalized, and Strategy in Action. Upon completion of this course, you should be able to: 1. understand how a strategist thinks; 2. master the concepts and tools available to strategists to audit and analyze industries and companies; (see core learning objectives above) 3. take this information, integrate and synthesize it into an efficient and effective organizational strategy. "Academic Integrity" Every KSU student is responsible for upholding the provisions of the Student Code of Conduct, as published in the Undergraduate and Graduate Catalogs. Section II of the Student Code of Conduct addresses the University's policy on academic honesty, including provisions regarding plagiarism and cheating, unauthorized access to University materials, misrepresentation/ falsification of University records or academic work, malicious removal, retention, or destruction of library materials, malicious/ intentional misuse of computer facilities and/or services, and misuse of student identification cards. Incidents of alleged academic misconduct will be handled through the established procedures of the University Judiciary Program, which includes either an "informal" resolution by a faculty member, resulting in a grade adjustment, or a formal hearing procedure, which may subject a student to the Code of Conduct's minimum one semester suspension requirement.
  4. 4. Mgt-4199 Kennesaw State University, Fall 2006, 4 Seminar Content The course objectives will be pursued through a multi-modal learning process. We will participate in both individual and group projects that will include: assigned readings, lecture/discussions, analyses, student presentations, empirical studies, and secondary research activities. Topics, assignments, and a schedule of activities are presented in the course outline. Instructional Philosophy Achieving the course objectives and your personal development goals will be facilitated by our mutual involvement in the learning process. The course content is designed to provide you with the necessary resources and experiences, but the path is neither the journey nor the destination -- it can only provide structure and direction. The key to achievement is pro-activity. You are expected to take the initiative to prepare yourself in advance of each class session. Furthermore, you are expected to share the responsibility for enriching class discussions by participating -- actively, responsibly, and competently. Adequate preparation will doubtless transcend simple exposure to the course materials -- it will require thinking, exploring, questioning, analyzing, and discussing. To enhance this process, students are encouraged to form and participate in study groups. Clearly, the educational process is more dependent upon commitment and dedication to study than on mere classroom attendance. Average study time for undergraduate level course work is about two hours for every hour of class time. Therefore, be prepared to devote approximately 8 hours per week to your studies -- obviously, the specific time requirements will vary from week-to-week and among individuals. To earn a grade of C, all assignments must be submitted on time, examinations must be well-written, papers must reflect quality in both content and mechanics, and there must be active involvement in classroom activities and discussions -- regular attendance is critical. General Learning Process Throughout this course of study, we will explore a variety of strategic management perspectives. We will examine company missions, profiles, environments and decisions. We will explore the mechanics and analytic techniques of strategic management; strategy development, implementation, control, and evaluation. Enriched thought processes and insights into the discipline will be pursued through reading assignments, research, and class discussions--we will then apply what we have learned to the analysis of an existing organization. Ultimately, we will consider the implications of what we have learned for managing complex organizations. I will be available at our mutual convenience to discuss your interests, studies and research, academic progress, career, aspirations or any other issues you deem topical. I am sincerely interested your welfare and development, but you must determine how I might best be used as a resource and take the initiative to make contact.
  5. 5. Mgt-4199 Kennesaw State University, Fall 2006, 5 Performance Essentially, your performance will be evaluated on the basis of your mastery of the subject matter. The standards against which you will be evaluated were established Criteria And by other students in years past. You can achieve the course objectives and your Evaluation own personal achievement goals through: 1. Competent preparation - This will be demonstrated by your active and responsible participation in assigned activities and discussions; All assignments must be 2. Integration of the subject matter into your analyses and examinations; complete and properly 3. Professional presentation of mastered subject matter in your written formatted prior to my and oral assignments; and review—pages must be numbered, exhibits must 4. Punctual performance - If others are to benefit from your contributions, be labeled, referenced to and you are to benefit from theirs, timeliness is essential. Furthermore, their source and dated, I have arranged my schedule to provide you the fastest possible and all sources must be turnaround. Late assignments are not anticipated; if the work is properly referenced. accepted, 20% will be deducted from the point total for each week past the due-date. Email and Fax protocols: Assignment Weighting no assignments will be Examinations (2) 120 accepted by e-mail or fax Written Industry Profile (professor evaluation) 20 unless otherwise Oral Project Presentation (with class & Professor evaluation) 40 stipulated Written Project (Professor and peer evaluation ) 40 CompXM 30 TOTAL POINTS POSSIBLE 250 Grades will be assigned on the basis of point total percentages: A=90%, B=80%, C=70%, etc. Assignments Each of the class assignments was designed to facilitate your conceptual and practical understanding of strategic management. All written assignments should be carefully proofread and edited before being submitted. All written work is to be typed, double-spaced, and have appropriate margins; it is to follow the format specified in the assignment description; and, is to employ a generally accepted style. If your formal writing skills have gotten a bit "rusty," you may want to consult a current style and form manual (MLS, APA, etc.) Please do not use folders or binders for individual papers--a staple will do. Attendance Class attendance is mandatory. Absences will be penalized by reducing the final grade by the percentage of classes missed. This equates to a 6.25% point reduction for each class missed. Students missing three classes will be dropped from the class roll and will be responsible for formally withdrawing from the class through the registrar’s office. Exams Objective: To provide you and me with feedback regarding your understanding of 120 points the course content. Assignment: The exam topics and the majority of the questions were developed by Incomplete exams will previous students with the intent of surveying issues and concepts that a “strategic be recorded as an "F" manager” should know and understand. If you can answer and discuss, in detail, the questions at the end of each chapter, you will do just fine.
  6. 6. Mgt-4199 Kennesaw State University, Fall 2006, 6 Term Project Objective: To gain experience applying strategic management concepts in a practical setting, to enhance your professional writing and presentation skills, and (Team Assignment) to increase your familiarity with the role of the strategic manager. Assignment: You will analyze an actual organization employing the models and Written methods presented in class. You will prepare an analysis and evaluation pertaining Industry Profile to a selected organization. Your choices are limited to the 12 organizations (Industry research) provided. This is a team assignment . . . the number of teams and team size will be 20 points determined by class enrollment. Team members will conduct peer evaluations (one at mid-term and one at the conclusion of the project). Final Written Analysis You will share your analysis and recommendations in a 20-30 minute presentation 40 points before the class. You will assume the role of an executive appearing before a management committee -- the class will serve in this capacity. Each presentation Oral Presentation will be followed by a brief period to allow for questions and then an evaluation by 40 points the class members. The class will distribute 15 of the presentation points and the professor will do the same. Your analysis and recommendations will be prepared as a written report and submitted for grading. The professor will evaluate the written Points adjusted by submission. You may, in fact you are encouraged to, consult with each other and peer performance the professor at any point along the way. evaluation Coles College Coles College Of Business-Assurance Of Learning-Senior Capstone Experience Assurance of Can you run your own business? How well prepared are you for the business world? Learning Can you plan and implement a consistent strategy? 30 points As part of our Coles College Assurance of Learning Initiative, students in the capstone business classes, MGT 4199, will be required to participate in a Business Foundation Business Simulation and Testing of Business Knowledge. Simulation (Footrace) Individuals will participate in the simulation over a 4 week s period-- during weeks weeks 8-11 8-11of the 16 week term. The Foundation Business Simulation and CompXM testing will be conducted virtually by going to the website: CompXM Following the completion of the simulation, you will be required to complete the (Testing Modules) virtual testing over the simulation. The results from the testing modules will be completed by incorporated into both your grade in MGT 4199 and into our Coles College December 5 Assurance of Learning Reporting. Students will have until week 16 of the class to complete the testing portion of the simulation. Students will be given individual feedback on the simulation and testing, including comparative data from test results globally. For Coles College AOL goals see attached document. For Access to the foundation simulation go to, go to link on webct
  7. 7. Mgt-4199 Kennesaw State University, Fall 2006, 7 Texts and other T J. David Hunger and Thomas L. Wheelan, Essentials of Strategic Management, 4th reference ed., Pearson, Prentice-Hall, 2007 materials — Paperback version without cases. Dorothy Brawley, Robert Desman and Timothy Mescon, Strategy in Three Dimensions. The manuscript is available on the class web site (“3D Strategy” button) for a view of structural methodology (particularly chaps 6, 11, 15) Explore the resources under the “Search” button on the class web site Term Project 1. What is their Reality? (Scan and premise their General and Task Environments) General Guidelines 2. What is Feasible (and unfeasible) for them? (Audit the organization) 3. What are their primary Goals? (Corporate, Competitive, etc.) a) Are they Realistic? Refer to specific b) Are they Feasible? instructions c) Are they mutually consistent and sufficiently comprehensive? provided 4. What strategies are they using to pursue goal accomplishment? a) Corporate level? b) Competitive level? c) Functional and/or Operating level? d) How are they doing relative to their goals? 5. What is your assessment of their strategic choices and execution? a) Are they using the right strategies? b) Are they executing them properly? c) Are there some other strategies they might consider given their situation? Cautionary Note: Do not try to do this assignment by just “filling in the blanks” and “labeling.” The guidelines are general and simply outline the process. You may find that a brief description of the organization, some historical information, and a conclusion might be helpful. It is incumbent upon you to explain the how and why of your assessment and conclusions and to take your reader/listener through the logic of your thinking in a consistent and methodological manner. Use the terms, concepts, and models we are studying . . . but, please use them properly and respect their operational meanings. You cannot “armchair” this so do the necessary research (and document it). There are no right or wrong answers . . . only right or wrong methods.
  8. 8. Mgt-4199 Kennesaw State University, Fall 2006, 8 MGT-4199: Learning Objectives/Course Content Students analyze primary and secondary research findings and derive their implications for strategic decision making. Further they evaluate current strategies and determine their propriety given existing and forecast conditions. Students evaluate external resource availability, organizational resource needs based on internal Capabilities and Financial Analysis. Students employ skills learned in managing their project work teams — Students evaluate the fit and internal consistency across levels of strategy, and continuum of resource sustainability at varying performance levels, and evaluate performance gap.. Students incorporate the consideration of ethical issues in their written assignments Discussions and application of group process through team projects, group peer evaluations, peer feedback — Professor’s facilitation and direction, group case/project analysis and presentation— In-class critiques, peer evaluation/ pressure/ recognition; leadership discussions, discussions; team project involving a diverse groups of individuals — Students complete project/cases requiring remote/ operating/ and industry environmental analysis, market/competitive analysis, stakeholder analysis — Students complete scenario analysis, value chain analysis, and risk assessment as part of case and/or capstone project — In project and case analyses, students complete an industry briefing and strategic analysis of alternatives based on SWOT Analysis, external environmental analysis, Industry/Company gap analysis, Strategic Choice Criteria, Financial Analysis. Students use Online Library resources and Internet/Web based resources for research; Powerpoint/Excel/Word in both oral and written presentations; E-Mail and WebCT for communications — WebCT, E-Mail, Electronic Submissions, Internet. Students demonstrate their understanding of corporate, competitive and functional strategies: the conditions that dictate them; and their appropriate use in written projects, simulations, and analyses.