Take inventory of threats and opportunities related to your reputation or public policy.
Survey employees, customers, community leaders and other stakeholders.
Determine impact of these issues.
Score issues for importance and affectability.
Sort out high and low scores and decide where to focus your resources.
How a Defense Firm Sets Priorities Affectability Importance Defense procurement rules Ethics issues/concerns Health care policy Pension laws Export controls Land use/environment OSHA regulations Defense appropriations Homeland Security appropriations High energy prices Local community recognition
How a Chemical Firm Sets Priorities Affectability Importance Standards for air toxics New source review Trade policy Tax policy Superfund issues Chemical transportation Effluent guidelines High energy prices Government science policy Security legislation EPA’s solid waste rules