Introduction to BA 490C Strategic Management <ul><li>Scheduling ETS test </li></ul><ul><li>Course overview </li></ul><ul><...
Scheduling ETS field test <ul><li>Is not unique to MGT 490C </li></ul><ul><li>Covers business field of study </li></ul><ul...
Overview—a ‘bridge’ course 1 <ul><li>Bring together your CBA core learning  </li></ul><ul><li>Take top manager’s perspecti...
Overview—a ‘bridge’ course 2 <ul><li>Emphasize integration, teamwork, and communication </li></ul><ul><ul><li>View organiz...
Syllabus <ul><li>Materials </li></ul><ul><ul><li>Text is available </li></ul></ul><ul><ul><li>Need Reading packet #1 for F...
Keys to success <ul><li>Attitude: </li></ul><ul><ul><li>Be open to personal growth </li></ul></ul><ul><ul><li>Be willing t...
Introduction to class web site <ul><li>http://www.cba.nau.edu/courses/BA490Fall06/   </li></ul><ul><li>What you can expect...
Assignment for Session 2: strategic management overview <ul><li>Check out the  course web site  and  review Syllabus  </li...
Strategy Strategy Current Situation Objectives Environment Goals
Instructor:  Neil Jacobs <ul><li>Care about you and your learning </li></ul><ul><li>Enjoy learning & helping others learn ...
Introductions <ul><li>Please stand while introducing and being introduced. </li></ul><ul><li>Introduce the person you inte...
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Session1 BA490 Strategic Management 1

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Session1 BA490 Strategic Management 1

  1. 1. Introduction to BA 490C Strategic Management <ul><li>Scheduling ETS test </li></ul><ul><li>Course overview </li></ul><ul><li>Assignment </li></ul><ul><li>Keys to success </li></ul><ul><li>Getting acquainted </li></ul>
  2. 2. Scheduling ETS field test <ul><li>Is not unique to MGT 490C </li></ul><ul><li>Covers business field of study </li></ul><ul><li>CBA requirement—10% of course grade </li></ul><ul><li>2 hour time limit </li></ul><ul><li>Need to schedule outside of class time </li></ul><ul><li>Please indicate </li></ul>
  3. 3. Overview—a ‘bridge’ course 1 <ul><li>Bring together your CBA core learning </li></ul><ul><li>Take top manager’s perspective </li></ul><ul><li>Enhance the value you bring to your career </li></ul><ul><ul><li>Emphasize professional behavior </li></ul></ul><ul><ul><li>Focus on active thinking & effective teamwork </li></ul></ul>
  4. 4. Overview—a ‘bridge’ course 2 <ul><li>Emphasize integration, teamwork, and communication </li></ul><ul><ul><li>View organization as an integrated system </li></ul></ul><ul><ul><li>Take a strategic management perspective </li></ul></ul><ul><ul><li>Emphasize problem identification & resolution </li></ul></ul><ul><li>Learn through </li></ul><ul><ul><li>Study and application of strategic management concepts </li></ul></ul><ul><ul><li>Compete in a computer-based business simulation </li></ul></ul><ul><li>Use teams in a competitive simulation </li></ul>
  5. 5. Syllabus <ul><li>Materials </li></ul><ul><ul><li>Text is available </li></ul></ul><ul><ul><li>Need Reading packet #1 for Friday assignment (support services) </li></ul></ul><ul><ul><li>Player’s Manual for simulation not needed for a few weeks </li></ul></ul><ul><ul><li>Team license for simulation ($100) </li></ul></ul><ul><li>Grading </li></ul><ul><ul><li>Estimated points 800-900 </li></ul></ul><ul><ul><li>Grade bases </li></ul></ul><ul><li>ETS Field Test in Business </li></ul><ul><li>Teams </li></ul><ul><ul><li>Peer evaluation </li></ul></ul><ul><ul><li>Continued membership is earned </li></ul></ul><ul><li>Use of web, Vista & email </li></ul><ul><li>Attendance--mandatory </li></ul><ul><li>Be professional </li></ul><ul><ul><li>Be on time to class and with assignments </li></ul></ul><ul><ul><li>Edit work superbly </li></ul></ul><ul><ul><li>No surprises for peers or instructor </li></ul></ul>
  6. 6. Keys to success <ul><li>Attitude: </li></ul><ul><ul><li>Be open to personal growth </li></ul></ul><ul><ul><li>Be willing to work </li></ul></ul><ul><ul><li>Believe in the need to work well with others </li></ul></ul><ul><li>Actions: </li></ul><ul><ul><li>Be professional </li></ul></ul><ul><ul><li>Prepare for each class </li></ul></ul><ul><ul><li>Participate actively </li></ul></ul><ul><ul><li>Work effectively with your team </li></ul></ul>
  7. 7. Introduction to class web site <ul><li>http://www.cba.nau.edu/courses/BA490Fall06/ </li></ul><ul><li>What you can expect to find there: </li></ul><ul><ul><li>Syllabus </li></ul></ul><ul><ul><li>Session Schedule (with links to session slides) </li></ul></ul><ul><ul><li>Forms, assignments, and instructions </li></ul></ul><ul><ul><li>Daily information updates </li></ul></ul><ul><ul><li>Information on the simulation </li></ul></ul>
  8. 8. Assignment for Session 2: strategic management overview <ul><li>Check out the course web site and  review Syllabus </li></ul><ul><li>Study H&W Ch 1  Basics of strategic management </li></ul><ul><li>Study &quot;Getting Movies from a store or a mailbox, or just a box&quot; (NYTimes, August 5, 2006)  reading--available through Vista course site for MGT 490C (BA490C). Path is &quot;Course Content/Readings/Netflix&quot;.    </li></ul><ul><li>Be ready to discuss the following questions on the reading.  </li></ul><ul><ul><li>How do the strategies of Netflix, Blockbuster, and Redbox differ? </li></ul></ul><ul><ul><li>Can you identify any of the areas for objectives listed on p. 7 of H&W that their objectives differ?   </li></ul></ul><ul><ul><li>Distinguish each level of the hierarchy of strategy for each company. </li></ul></ul>
  9. 9. Strategy Strategy Current Situation Objectives Environment Goals
  10. 10. Instructor: Neil Jacobs <ul><li>Care about you and your learning </li></ul><ul><li>Enjoy learning & helping others learn </li></ul><ul><li>Like to travel and experience other cultures </li></ul><ul><li>Expect you to be professional in this course </li></ul><ul><li>Have industry experience </li></ul><ul><ul><li>20 years with IBM and Memorex </li></ul></ul><ul><ul><li>Currently a member of the board of directors and audit committee for a NASDAQ-listed company </li></ul></ul>
  11. 11. Introductions <ul><li>Please stand while introducing and being introduced. </li></ul><ul><li>Introduce the person you interviewed. </li></ul><ul><li>Tell us something good about them. </li></ul>
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