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Rutgers Mini-MBA

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  • 1. Rutgers Mini-MBA™: Strategic Marketing Management Customer-CentriC strategies & tools MBA its Cr e d e bl Availa www.cmd.rutgers.edu/marketing
  • 2. Program Overview Rutgers At the core of every business is the need to obtain, grow and retain customers. The marketing function has always been concerned with understanding and Mini-MBA™: delivering value to customers. As such, it has had to reinvent itself frequently to keep up with new technologies and changing customer expectations in Strategic the face of increased global competition and a flattening world. The Rutgers Mini-MBA™: Strategic Marketing Management provides a comprehensive examination of the latest marketing tools, methods and strategies for Marketing generating and growing customer value. Delivered in a highly interactive, hands-on setting, participants complete the course with a working knowledge Management of the material, ready to apply it at their company. In addition to learning marketing concepts and tools, participants begin developing marketing plans that: Format: • Analyze and understand customer segments and the drivers of 30 - 36 hours (multiple formats) customer behavior Required to attend 10 sessions to earn • Are based on the competitive landscape and the drivers of the firm’s a certificate competitive advantage • Identify trends and shifts in the industry and possible strategic partnerships Participant Profile: • Provide an implementation schedule, with measurable outcomes and a Marketing managers, non-marketing detailed action plan professionals looking to learn how marketing’s role impacts the overall Who Should Attend enterprise success, financial professionals who want to quantify and analyze This program is designed for: marketing campaigns and entrepreneurs • Marketing managers seeking to enhance their planning and implementation and others interested in impacting skills and gain insights into how to increase their organization’s performance success in their business ventures • Non-Marketing Managers seeking to gain insight into how marketing’s role impacts the overall enterprise success Credit Available: • Technical or scientific professionals seeking to learn about the crucial For those interested in academic graduate role science plays in influencing, and often directing, marketing credit, a 3 credit course waiver is available • Financial professionals seeking to learn how to quantify and for an MBA or MHRM degree. Please analyze marketing campaigns by using customer lifetime value contact RutgersCMD for further information and other measures to track and report on marketing ROI 3.6 CEUs • Product Managers and other functional experts interfacing with marketing 36 CPEs Key Take-Aways Cost: $3,195 includes all materials and fees. This Mini-MBA™ will allow you to evaluate marketing strategies and provide a solid grasp of the core concepts and tools of contemporary marketing The Rutgers Mini-MBA™ may qualify for management. The twelve sessions of the program will cover all of the diverse corporate tuition reimbursement aspects of modern-day marketing. Key topics address: Ask about Rutgers Alumni discount or team • Analyzing market opportunities and risks discount • Understanding the buying process and determining customer needs This program has been approved by the • Creating a foundation for marketing success by segmenting the market, New Jersey Department of Labor for assessing competitors, and positioning products workforce training grants. Funding may be • Developing an integrated marketing strategy, including distribution channels, available for those receiving unemployment partnerships, and marketing communications benefits. Contact us for more information • Maximizing company profitability through optimal pricing • Developing and measuring corporate nimbleness Faculty: • Discovering new markets and driving innovation within the marketing process Leading professors from Rutgers Business School, the School of Management and Labor Relations, and industry experts in Marketing
  • 3. The Rutgers Mini-MBA™: Strategic Marketing Management features focused learning experiences on all the key subject areas for modern marketing. Twelve sessions are delivered in three-hour modules. Topics may include: UNDERSTANDING MARKETING MARKETING TACTICS IMPLEMENTATION • Marketing Strategy: A new approach • Strategic Brand Management: Building, nurturing • Innovation: The growth engine and growing loyal customers • Customer Relationship Management: • Strategic Pricing for Value: Beyond supply Customer-centric strategies and tactics and demand • Maximizing Marketing ROI: Maximize the return on UNDERSTANDING MARKETS marketing investments • Dynamic Market Intelligence: Modern market • Channel Design Management: Partnerships, research for a market driven organization technologies people • Global Marketing: Marketing strategies for a • Business Development and Sales Force global environment Management: Sales optimization • Product Development Management: • Integrated Marketing Communications: Reducing risks increasing success Coordinating your marketing channels CUSTOMER INSIGHTS • iMedia : Internet social marketing management • Knowing Your Customer: Consumers’ needs, • Portfolio Management: Managing multiple perceptions, insights, and choices products and brands • How to Market to the Business Customer: Business buyers’ needs, perceptions, insights, and choices • Segmentation Positioning: The art science of marketing
  • 4. Offer CMD Programs The aim of At Your Location! marketing is to know Bring the expertise of Rutgers’ nationally recognized faculty and understand the directly to your workforce. customer so well the Benefits include: product or service • Sessions tailored to your business fits him and sells • Delivered at times convenient for your staff itself • Group learning and networking Peter Drucker • Ideal forum for management participation in program delivery • Co-branded certificates Partner with Rutgers Center for Management Development at your location to develop your employees and leverage the competitive advantage of your workforce. Our flexible approach centers on your needs, delivering on-site programs that have produced results for many organizations in the New York metropolitan area. Contact Us: Contact Rutgers Center for Call or email Management Development at 732/483-7176 or email for more information: marketing@cmd.rutgers. edu for information on 732/483-7176 bringing this program marketing@cmd.rutgers.edu to your location. www.cmd.rutgers.edu/marketing
  • 5. The Rutgers CMD Family of Programs Rutgers Center for Management Development offers a variety of open enrollment programs that bring practitioners from different organizations and industries together in a rich and diverse learning environment. Each of these programs is designed to develop skills and capabilities through the powerful combination of expert class instruction and peer interaction. Our current program offerings include: Mini-MBA™ Certificate Programs: • Mini-MBA™: Business Essentials • Mini-MBA™: Finance Essentials • Mini-MBA™: Leading Strategic Innovation • Mini-MBA™: Entrepreneurship • Mini-MBA™: BioPharma Innovation • Mini-MBA™: BioPharma Entrepreneurship • Mini-MBA™: Strategic Healthcare Management Leadership Management Certificate Programs: • Leadership Development Series • Supervisory Management Development • Advanced Leadership Development Human Resources Certificate Programs: • Human Resource Management Essentials • Strategic Human Resource Management • Employment Law • Equal Employment Opportunity Call or email for more information: 732/483-7176 marketing@cmd.rutgers.edu www.cmd.rutgers.edu/marketing
  • 6. Center for Management Development Rutgers, The State University of New Jersey 94 Rockafeller Road, Suite 215 Piscataway, NJ 08854-8098 Tel: 732/483-7176 marketing@cmd.rutgers.edu www.cmd.rutgers.edu/marketing Mini-MBA™ | Strategic Marketing Management