Philippe Ruttens CV
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Philippe Ruttens CV






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Philippe Ruttens CV Document Transcript

  • 1. Philippe Ruttens Marketing, Communications & Knowledge Manager SUMMARY • Unique mix of consulting, marketing, research, business development and corporate communications skills • Over 15 years of experience in B2B, high-tech, telecom and professional service sectors • International expertise gained at Accenture, MasterCard, Ernst & Young, Cap Gemini and The House of Marketing, and serving clients such as 3M, DHL, AT&T and Colgate Palmolive • Hybrid Knowledge Management and Corporate Marketing background • Pan-European and global project management, covering both strategy and implementation View my profiles: LinkedIn Twitter Viadeo The House of Marketing KEY ACHIEVEMENTS July 2007 - Present THE HOUSE OF MARKETING (Mechelen) Marketing Consulting Marketing & Knowledge Manager Responsible for the strategy, planning, operations and tools for corporate and marketing communications as well as supporting the sharing and creation of knowledge across the firm. This includes marketing & brand strategy, marcom collaterals, PR, events, email campaigns, social media, online and print tactics, sponsorship, customer database management, information indexing, consultant/client requests, sales support, engagement debriefs, extranet improvement, workshops, newsletters, knowledge coaching and monitoring. March 2001 – June 2007 Freelance Marketing Communications and KM Consultant Various Sectors (London, Sydney) Full management of projects or functions for several consulting and client firms, including: Client Project Medium-Size Marketing Interim Information Manager: Management of information/research team, Intelligence Consultancy projects, processes and tools Big Five Consultancy (Strategic International market/competitor analysis, newsletter and report writing for over Consulting) 3,000 staff worldwide Major IT Service Firm (Telecom Development of a marketing & sales Intranet portal for over 400 sales managers & Media Division) (content and project management) B2B eMarketplace (Industrial Interim Marketing Communications Manager: Development of marketing plan, Products) branding strategy and communications plan/tools for commercial launch Various partnerships with Development and running of coaching program (business/marketing workshops). colleges and organisations Journalism work for trade magazines (editing/research/writing) Sept 2009 Page 1 of 3
  • 2. Nov 1999 - Oct 2000 CAP GEMINI ERNST & YOUNG (London) Professional Services European Knowledge Manager - Account/Sales Support Responsible for Europe-wide definition and implementation of new knowledge support activities for accounts, pursuits and engagements (across industry sectors): • Developed European and global service offering and packaged tools/templates for knowledge workers (global launch/brand for KM program) • Increased awareness of knowledge processes and coached over 50 knowledge workers, sales managers and consultants (supporting over 10 major accounts in Insurance, Government and Defence sectors) • Supported the sales process through participation in new business wins (increased rate) • Developed and facilitated training workshops in Italy, the Netherlands and the UK Aug 1999 - Oct 1999 ACCENTURE (London) Professional Services Freelance Marketing Consultant • Development of global marketing plan for Human Performance practice • Review and upgrade of knowledge management system (on Lotus Notes) • Competitive analysis of Human Performance/Change Management marketplace • Management of marketing communications projects (e.g. internal e-newsletter) Jan 1998 - Aug 1999 MONDEX (MASTERCARD INTERNATIONAL) (London) Financial Services/IT Senior Manager - Market Intelligence Unit (MasterCard subsidiary) Responsible for the strategy and management of two Marketing units (four staff in total): Market Intelligence, Configuration & Document Services • Full budget management (over £600k), including revenue target and £100k+ cost savings • Conducted strategic review and internal audit for Information Services • Developed and launched new marketing information products covering the smart card market and competition analysis: workshops, reports, presentations, research and newsletters. Total audience of over 300 senior managers, high level of client satisfaction • Project managed the company’s shared information systems (including the Intranet site) and information/knowledge management activities • Led the selection and initial implementation of the company’s configuration and document management systems and processes (for software, technical specifications) • Worked with and supported Mondex Executive Committee and shareholders (over 20 leading banks) Jan 1996 - Jan 1998 ACCENTURE, Europe/Middle East/Africa EMEA Office (London) Mgt/IT Consulting EMEA Manager, Competitor Intelligence and Analyst Relations Promoted from Analyst to Manager in 1997 (by Managing Partner EMEA) • Set up and managed Competitor Intelligence function for Europe (incl. plan, tactics, communications, reports, database development) serving over 500 internal clients • Responsible for optimising European relationships with analyst firms such as: Gartner Group, Dataquest, IDC, INPUT, Datamonitor (through request management, supervision of published profiles, interview co- ordination, events support) • Gathered, analysed and reported primary and secondary information on consulting, IT and related markets across Europe (both for strategic and sales usage) Sept 1992 - Jan 1996 CLARUS Consulting (Brussels) Marketing Consulting Consultant in Pan-European Marketing and Communications Promoted from Junior to Senior Consultant after 18 months to manage projects for European headquarters of US blue chip firms: • 3M Europe: market analysis and reporting, corporate marketing support • Europay/MasterCard: Brand migration strategy for 7 debit/credit brands, incl. focus groups in 3 countries, interview analysis, production of creative mock-ups (logo, poster), communications plan, brand manual • AT&T/Unisource: Brand strategy, plan and tactics for launch of new brand (Uniworld) including: research, creative concepts, collaterals, supervision of agencies • DHL Worldwide: Internal newsletter for senior management of Lufthansa, JAL and DHL. Analysis and reporting of TV/press advertising data across Europe • Other projects and clients managed: Brand manual for Owens-Corning Fiberglass, sales & marketing Sept 2009 Page 2 of 3
  • 3. system for Brown & Williamson, marketing system for Colgate Palmolive Sept 2009 Page 3 of 3
  • 4. EDUCATION 1990 - 1991 MSc in International Marketing University of Strathclyde, Glasgow International strategy, market research, marketing in IT, export marketing, consumer behaviour 1987 - 1990 BSc and MSc in Information Technology University of Namur (FNDP), Belgium Thesis at Lausanne University (Switzerland) Software development, networks, IS/project management, database development 1985 - 1987 Graduate in Economics University of Namur (FNDP), Belgium Macro- and micro-economics, accounting, sociology, statistics, psychology, law TOOLS • Extensive use of Internet, Intranets and online services (Factiva, Alacra, MarketResearch Profound, BELFirst, Bureau van Dijk, Reuters, Lexis-Nexis, Lotus Notes) • MS Office and SharePoint user • Desktop publishing on Macintosh using various design software packages (e.g. Photoshop, PageMaker) LANGUAGES - French: Mother tongue - English: Fluent - Dutch: Conversational ADDITIONAL SKILLS • Training courses: Knowledge management, time management, multi-cultural awareness, management, interview skills, presentation/writing skills, conflict management, Intranets • Over two years programming in COBOL, Pascal, SQL (on PC and mainframe) • Oct 2000 – Feb 2001: Round-the-world trip (photography) leading to exhibition. Career break • Oct 1991 – June 1992: National service within Belgian Territorial Army (at Brussels IT HQ) PERSONAL DETAILS • Age: 41 • Marital status: De Facto Partner • Nationality: Belgian • Hobbies: Photography, writing, movies, quality food/wine/beer, travel (15 countries), Internet, social media CONTACT DETAILS Philippe Ruttens Helmstraat 109 B-2140 Antwerpen (Belgium) Phone +32 (0)478 916 192 LinkedIn: Skype/Yahoo: pruttens REFERENCES • Jacques Millery Cap Gemini Marketing & Knowledge Manager (Paris) • Julia J. Wright Accenture Global Strategy Marketing Manager (London) • David Tullett Cap Gemini Ernst & Young Global Knowledge Manager, Accounts • Tom McGuire ASML/CLARUS Communications Director (Brussels) Sept 2009 Page 4 of 3