MSC Marketing and Management


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MSC Marketing and Management

  1. 1. University of Bradford School of Management Awarding and teaching University of Bradford institution Final Award: Master of Science [Framework for Higher Education Qualifications level M] Programme title: Master of Science in Marketing and Management Programme accredited by: EQUIS Duration: 1 yr full time 2-6 years distance learning Subject benchmark statement: General Business and Management Date produced: Original: May 2003 Updated: July 2008 Philosophy In accordance with the University’s mission ‘Making Knowledge Work’, the School of Management aims to provide programmes that educate individuals as managers and business specialists, and thus improve the quality of management as a profession. MSc in Marketing and Management The Masters in Marketing and Management aims to offer a degree that is rich in knowledge and skills in marketing. The discipline of marketing spans a range of subject areas. These reflect changing international industry practice. Programme Aims With regard to teaching and learning these are to: • Provide a supportive, structured environment in which students are encouraged to develop independent learning skills • Develop subject knowledge and understanding, and provide training in discipline skills to enable graduates to pursue further programmes of study or careers in management or related practice • Develop personal transferable skills to enable graduates to pursue further programmes of study or careers in non-cognate fields. Learning Outcomes By the end of the programme, you will be able to demonstrate: • A critical understanding of those subjects relevant to your degree programme • A comprehensive understanding of the importance and organisational role of the marketing function, marketing environment and international markets • A critical knowledge of the key functions in marketing and an understanding of how and when they can be most effectively used • A wide range of management skills and techniques for creative thinking, problem solving and decision making • Experience of interpersonal skills of communication, negotiation, leadership and teamwork, through group work and tutorial activities
  2. 2. Curriculum The full-time MSc programme in Marketing and Management is a 12-month full-time programme, starting in September of each year. Attendance is required during the week and, on occasions, at weekends, in the evening and during vacation periods. The MSc is organised into three phases. In phase one, which is common to all our Masters programmes, units cover the functional disciplines of management. They provide the knowledge, skills and techniques that are fundamental to the whole area of management and are the foundation for the subsequent elective programme. In phase two, you will study two compulsory subject electives and then choose four electives from a wide range of modules offered. Modules are offered either weekly or in four or five-day blocks. The final phase involves the completion of a management dissertation with a marketing focus. A distance learning version of this programme is also available. Students study the same core and compulsory subject modules as the full-time programme with a fixed diet of additional electives. Students can take between 2-6 years to complete studying in this way. Phase 1. The following modules are taken in phase 1: Core/Optio Module Code Module Title Credit n MAN4154M Accounting and Finance 10 C MAN4134M Business Economics 10 C MAN4222M Human Resource Management 10 C MAN4139M International Business Environment 10 C MAN4146M Marketing 10 C MAN4148M Research Methods 10 C MAN4254M Management in Context (An Introduction) 10 C Phase 2. In phase 2, you will study a combination of two compulsory modules (see below) and three optional/elective modules from a range offered. Details of the MSc Module Catalogue can be found in Appendix 1. Note: a choice of approx. 20 electives from the catalogue are offered in any one academic year. The core phase 2 modules for the MSc in Marketing and Management are: MAN4153M Strategic Marketing MAN4251M Consumer Behaviour Phase 3. Core/Optio Module Code Module Title Credit n MAN4018Z Masters Dissertation 60 C The dissertation The dissertation is an extended piece of written work of up to 22,000 words involving an original and in-depth investigation of a specific marketing issue. Guidance on dissertation choice and supervision is provided during the Research Methods module, thus giving you the opportunity to prepare in advance for phase three.
  3. 3. Study abroad It is possible for students on the School’s Masters programmes to choose to take as an elective a 1 week International School offered in April each year in collaboration with the Leon Kozminski Academy for Entrepreneurship and Management (Warsaw), EADA (Barcelona) and Audencia Ecole de Management (Nantes), all members of the Alliance for Business Education. It provides students with an opportunity to further develop their knowledge in key managerial areas and enhance their learning experience by studying in a culturally diverse setting. Attendance at the International School is subject to an additional fee and travel/maintenance costs. Teaching, Learning and Assessment Teaching on the full-time and executive programmes involves a combination of formal lectures, group discussions, tutorials, seminars and directed reading. Generally the programmes aim to integrate applied and theoretical knowledge with assessment processes that test both knowledge of the disciplines and their application. Each module represents approximately 100 hours' study time of which typically 24 hours is contact time with the module tutor(s) and the remaining 76 hours is made up of pre-reading, directed reading, preparatory work and assessment. Methods of assessment are varied and linked to learning requirements. They include open and closed book examination, essays, coursework assignments and case studies. The distance learning programme involves using distance learning teaching materials with remote supervision from the course tutor, principally by email, and for which the attendance requirement is limited to examinations either at the end of the module or at the end of the academic year. Where this programme is offered by a partner institution local tutor support is also available. As with the full-time programme, methods of assessment are varied and linked to learning requirements. Blackboard, the University’s virtual learning platform is widely utilised and students on this programme need as a minimum regular access to a PC with a CD player, and it is desirable for students to own a PC with an internet connection, preferably broadband. Assessment Regulations – a summary The University of Bradford Postgraduate Regulations for Taught Programmes can be found on the web at You are advised to make yourself familiar with these. The School operates a non-numerical assessment system. All assessment (coursework and examination) is graded as below: AD Pass with Distinction B Pass with Merit C Pass D Marginal Fair EF Poor Fail Assessment – Awards The determination of awards is via a credit count where to gain a Masters degree all subjects should be completed at Pass level or not more than 20 credits condoned as Marginal fails.
  4. 4. On successful completion of 60 credits students are eligible for the award of a Postgraduate Certificate. On successful completion of 120 credits students are eligible for the award of a Postgraduate Diploma. Students with 100 credits at the Pass with Distinction level including any dissertation will be eligible for a Masters with distinction. Students with 100 or more credits at the Pass with Merit level including any dissertation will be eligible for a Masters with merit. Further information on award and progression is available on request. Admission requirements Applications for the School’s taught postgraduate programmes are made directly to the School and are processed through the recruitment office. Applicants will normally have a first degree awarded by an approved UK or overseas university, not necessarily in business or management studies. The School recognises that there are able students who lack the usual academic qualifications but have appropriate professional qualifications, such cases are considered individually on merit. All non-UK applicants are required to provide proof of proficiency in English Language (a score of at least 6.5 in the IELTS test of English and 240/580 computer based/written in TOEFL) unless their first degree was studied in English. There are currently 50 students on the Bradford based MA programme in Marketing and Management. Application to the distance learning version of this programme is by application form to our overseas partners. Admission criteria for these programmes are the same as for the full- time version detailed above. Learning resources The School of Management is a self-contained facility, some 2½ miles from the main University campus. Its activities are supported by its own library dedicated to management, a language laboratory, a bookshop and a dedicated computer services centre. Study assistance is provided in the form of Blackboard, a virtual learning environment. Student support and guidance Guidance is provided by both the Directors of Study and the School of Management Programme Team. Each Masters student is allocated a Personal Tutor. International students have the support and guidance offered at University level by the International office. You will benefit from the assistance of a dedicated Effective Learning Officer and are able to take advantage of the language lessons available at the School to improve your language skills. You are also able to take advantage of Careers advice via the University Careers service and the School Careers advisor. Disclaimer The curriculum may change subject to the University’s course approval, monitoring and review procedures.
  5. 5. Contact details: Bradford University School of Management Emm Lane BRADFORD BD9 4JL Phone : +44 (0) 1274 234393 Fax : +44 (0) 1274 546866 E-mail : Website:
  6. 6. Appendix 1 - MSc Elective Catalogue Module CodeModule Title Comp/Optional MAN4251M Consumer Behaviour O MAN4218M Corporate Marketing O MAN4135M Cross-Cultural Management O MAN4219M Diversity in Work and Organisations O MAN4220M Employee Relations O Entrepreneurship and Innovation O MAN4138M European Business Management O MAN4221M Human Resource Development O MAN4222M Human Resource Management O MAN4189M Intellectual Property in International Business O MAN4276M International Business in Emerging Economies O MAN4140M International Business Strategy O MAN4141M International Financial Management O MAN4190M International Financial Markets and Instruments O MAN4144M Management of Change O MAN4145M Managing International Development O MAN4147M Marketing Communications O MAN4150M Services Marketing O MAN4151M Strategic Accounting C MAN4152M Strategic Financial Management C MAN4191M Strategic Information Systems O MAN4169M Strategic Management C MAN4153M Strategic Marketing O
  7. 7. Appendix 2 – Distance Learning MSc Module Code Module Title MAN4233M Accounting and Finance MAN4234M Business Economics MAN4278M Consumer Behaviour MAN4235M E-Business MAN4236M Human Resource Management MAN4237M International Business Environment International Finance MAN4238M Marketing MAN4239M Marketing Communications MAN4240M Strategic Financial Management MAN4241M Strategic Accounting MAN4242M Strategic Marketing MAN4243M Total Quality Management MAN4244M World Class Operations
  8. 8. Appendix 3 – Awards and Locations MSc Marketing and Management (full-time) University of Bradford School of Management, UK MSc Marketing and Management (distance learning) Management Development Institute of Singapore RDI Management Learning (Hong Kong)