Tools for Strategic Planning:
   A Journey Towards
   Neighborhood Improvement
               Neighborhood Training
      ...
Objectives
 To describe the benefits of strategic
 planning for neighborhood groups
 To identify and explain the steps of ...
A Journey/Expedition
 An organized group of people undertaking a
 journey for a specific purpose

 Every journey needs a m...
Why Plan? Why change?
 Usually some event, anticipated change,
 request, need for improvement




 Where do you want your ...
The Big Picture Exercise
Instructions:
1. You will each be given a piece of data.

2. You will be asked to spend the next ...
Benefits of Strategic Planning
 Improves the organization’s efficiency and
 effectiveness

 Encourages teamwork

 Facilita...
What is a Strategic Plan?
Strategic planning is a continuous and
  systematic process where people make
  decisions about ...
Steps of the Journey: Components of
a Strategic Plan
1. Organize for Success/Partnership
   Development
     Recruiting yo...
4. Identify Strategic Issues
      What are the most important things that must be done
      to accomplish the Vision
5. ...
Visioning
 A collaborative and creative process that
 leads to a shared community vision and
 common values.
   Provides f...
Your Tour Guides: Assessments and
Data Collection
 What would you want to know if you
 moved into a new neighborhood?

 Pr...
Types of Assessments
 Needs Assessments

 Asset Mapping

 Strengths, Weaknesses, Opportunities and Threats

 Community For...
Needs Assessments
 Formal tool for identifying local needs
   Examples:
    • City of Fort Worth Community Needs Assessmen...
The Road Less Traveled: Asset
Mapping
 Community development should begin with a
 systematic assessment of the assets that...
“Needs” vs. “Assets”
Comparison of Approaches
             Needs                            Assets
Focuses on deficiencies          Focuses on ...
KEEPRA: Institutions that Exist in
Your Community
 Kinship (family)
 Economic
 Education
 Political (government)
 Religiou...
Roadblock: Small Group Exercise
on Asset Mapping
S.W.O.T: Strengths, Weaknesses,
Opportunities and Threats
Strengths:       What is good about your
                 neighb...
Community Forums/Surveys
 Ask the questions:
   What is important to our neighborhood?
   What is preventing the neighborh...
Additional Sources of Data
 Existing Needs Assessments
    City of Fort Worth Community Needs Assessment
    United Way of...
Back on the Road Again:
Identification of Strategic Issues
 Uses information
 gathered from
 assessments to identify
 top ...
Not all Issues are Strategic Issues
 A Strategic Issue:
   poses a threat, presents an opportunity, or requires a
   chang...
Example of Strategic Issues
1.   Lack of Community           3. Lack of Supervision and
     Involvement                  ...
Rest Stop: Time to Formulate Goals
and Objectives
 What do we want to achieve by addressing this
 strategic issues?

 How ...
Goals and Objectives
 Goals:                        Objectives:
   A quantified statement        Answers who, what, at
   ...
How to Write an Objective:

To ______ ______ ______ by ______.
   Action       Outcome     Cost or level      Date



    ...
Examples of Goals and Objectives
Goal: Improve the physical environment of the
      neighborhood.
Objective:
      To imp...
Additional Examples
Goal: To increase community involvement in
     neighborhood activities.

Objective: To recruit 25 nei...
Implementation/Action Plan
 Specific actions you will take to accomplish
 objectives
 Same Example:
   Action Steps:
     ...
The Destination: Evaluation
 How will you know when you have arrived?
   Through evaluation


 Did you get where you were ...
Putting It all Together
Goal: To increase community involvement in the neighborhood.

Objective: To recruit 25 neighbors i...
Once the Plan is in Place, you are
ready to go!




                Questions?
List of Tools

 What Date to Collect and Where to Find It
 How to Conduct a SWOT Analyses
 How to Write Objectives and Goa...
References
Achieving Healthier Communities through MAPP: A User's Handbook
   http://www.naccho.org/pubs/detail.cfm?id=195...
Upcoming SlideShare
Loading in …5
×

MAPP Mobilizing for Action through Planning and Partnerships

735 views
683 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
735
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

MAPP Mobilizing for Action through Planning and Partnerships

  1. 1. Tools for Strategic Planning: A Journey Towards Neighborhood Improvement Neighborhood Training December 3, 2005 Amy Raines, Team Leader Fort Worth Public Health Department/Outreach Division
  2. 2. Objectives To describe the benefits of strategic planning for neighborhood groups To identify and explain the steps of creating a strategic plan To introduce Asset Mapping as a planning tool To share information about community resources to assist in planning
  3. 3. A Journey/Expedition An organized group of people undertaking a journey for a specific purpose Every journey needs a map A strategic plan is that map!
  4. 4. Why Plan? Why change? Usually some event, anticipated change, request, need for improvement Where do you want your neighborhood to go?
  5. 5. The Big Picture Exercise Instructions: 1. You will each be given a piece of data. 2. You will be asked to spend the next 15 minutes figuring out what to do.
  6. 6. Benefits of Strategic Planning Improves the organization’s efficiency and effectiveness Encourages teamwork Facilitates ownership of the process and outcomes Creates a consensual vision of the future
  7. 7. What is a Strategic Plan? Strategic planning is a continuous and systematic process where people make decisions about intended future outcomes, how outcomes are to be accomplished, and how success is measured and evaluated. A roadmap to get you where you are going
  8. 8. Steps of the Journey: Components of a Strategic Plan 1. Organize for Success/Partnership Development Recruiting your team and planning the trip 2. Visioning Deciding where you are going and how you are going to conduct yourself along the way 3. Assessments/Data Collection Your roadmap, your GPS, keeping on the right trail
  9. 9. 4. Identify Strategic Issues What are the most important things that must be done to accomplish the Vision 5. Formulate Goals and Strategies Exactly how, when, at what level, by whom and by when 6. Action Cycle Implementing the strategies 7. Evaluation Did you reach your destination?
  10. 10. Visioning A collaborative and creative process that leads to a shared community vision and common values. Provides focus, purpose and direction An overarching goal Kept alive throughout the process and beyond Group Exercise
  11. 11. Your Tour Guides: Assessments and Data Collection What would you want to know if you moved into a new neighborhood? Provides facts, information Collects community perceptions and opinions
  12. 12. Types of Assessments Needs Assessments Asset Mapping Strengths, Weaknesses, Opportunities and Threats Community Forums, Focus Groups Health, Demographic, Land use data
  13. 13. Needs Assessments Formal tool for identifying local needs Examples: • City of Fort Worth Community Needs Assessment • United Way of Metropolitan Tarrant County Needs Assessment Benefits: rich sources of information to help identify needs and resolve problems of importance to community Disadvantages: end up with a list of problems
  14. 14. The Road Less Traveled: Asset Mapping Community development should begin with a systematic assessment of the assets that exist in a community Residents Formal Institutions Informal Institutions An effective tool for understanding the wealth of talent and resources that exist in each community
  15. 15. “Needs” vs. “Assets”
  16. 16. Comparison of Approaches Needs Assets Focuses on deficiencies Focuses on effectiveness Results in fragmentation of Builds interdependencies responses to local needs Makes people consumers of Identifies ways that people can give services; builds dependence of their talent Residents have little voice in Seeks to empower people deciding how to address local concerns
  17. 17. KEEPRA: Institutions that Exist in Your Community Kinship (family) Economic Education Political (government) Religious Associations
  18. 18. Roadblock: Small Group Exercise on Asset Mapping
  19. 19. S.W.O.T: Strengths, Weaknesses, Opportunities and Threats Strengths: What is good about your neighborhood? Weaknesses: What needs to be improved? Opportunities: How can the strengths be used to improve the weaknesses? Threats: What situations exist that may endanger the future?
  20. 20. Community Forums/Surveys Ask the questions: What is important to our neighborhood? What is preventing the neighborhood from moving forward? What would encourage people to get involved? How to get this information: • Personal Interviews at community events • Short surveys as part of give-always • Windshield survey • Collection of print material from the neighborhood
  21. 21. Additional Sources of Data Existing Needs Assessments City of Fort Worth Community Needs Assessment United Way of Metropolitan Tarrant County Community Assessment U.S. Census Crime Rate: Your Neighborhood Police Officer Assigned to your area is the best source of this information Health Data Chamber of Commerce Planning Department
  22. 22. Back on the Road Again: Identification of Strategic Issues Uses information gathered from assessments to identify top issues Different Methods to identify issues: Large group process Tip: Utilize different learning Small group meeting styles. People walk around prior to larger meeting room with assessment findings Homework posted on wall. Write down top assignments 5 issues, then consolidate similar issues together
  23. 23. Not all Issues are Strategic Issues A Strategic Issue: poses a threat, presents an opportunity, or requires a change requires action involves conflict or tension between current and future capacities, actual and desired conditions must be conditions about which participants can do something about tend to be complex and will have more than one solution involves more than one organization
  24. 24. Example of Strategic Issues 1. Lack of Community 3. Lack of Supervision and Involvement Activities for Children Access and Availability Gangs of Health Services Street Condition 4. Housing Stray Animals Condition of homes Trash Drug Houses Speeding Vacant houses Lazy people Absentee landlords 2. Drug and Alcohol Abuse Prostitution
  25. 25. Rest Stop: Time to Formulate Goals and Objectives What do we want to achieve by addressing this strategic issues? How do we want to achieve it? What action is needed? What resources are needed?
  26. 26. Goals and Objectives Goals: Objectives: A quantified statement Answers who, what, at of a desired future state what level and by what or condition time. Broad statement Specific Not measurable, but Measurable attainable Time-limited Long-term Short term
  27. 27. How to Write an Objective: To ______ ______ ______ by ______. Action Outcome Cost or level Date Must be performance, behavior or action oriented Must be precise in language Must be clear and state the level, condition or standard Must have outcomes Must have time frame Action steps follow objectives
  28. 28. Examples of Goals and Objectives Goal: Improve the physical environment of the neighborhood. Objective: To improve the physical appearance of the neighborhood by publicly recognizing residences that have exemplary maintenance or improvements by placing signs in selected locations quarterly.
  29. 29. Additional Examples Goal: To increase community involvement in neighborhood activities. Objective: To recruit 25 neighbors into the the Citizens on Patrol program by December 2006.
  30. 30. Implementation/Action Plan Specific actions you will take to accomplish objectives Same Example: Action Steps: • Identify number of current COP members • Contact Neighborhood Police Officer and set training date • Decide recruitment plan: flyers, presentations, door-to-door canvassing • Recruit Participants • Hold Training and collect information about participants
  31. 31. The Destination: Evaluation How will you know when you have arrived? Through evaluation Did you get where you were trying to go?
  32. 32. Putting It all Together Goal: To increase community involvement in the neighborhood. Objective: To recruit 25 neighbors into the Citizens on Patrol program by December 2006. Action Steps: • Identify number of current COP members • Contact Neighborhood Police Officer and set training date • Decide recruitment plan: flyers, presentations, door-to-door canvassing • Recruit Participants • Hold Training and collect information about participants Evaluation Measure: number of people that were recruited by neighborhood association and trained, collected by sign-in sheets
  33. 33. Once the Plan is in Place, you are ready to go! Questions?
  34. 34. List of Tools What Date to Collect and Where to Find It How to Conduct a SWOT Analyses How to Write Objectives and Goals Sample Questions For Community Survey Sample Questions for Visioning Exercise List of Additional Resources
  35. 35. References Achieving Healthier Communities through MAPP: A User's Handbook http://www.naccho.org/pubs/detail.cfm?id=195 Building Communities from the Inside Out: A Path Toward Finding and Mobilizing a Community's Assets (Paperback) by John P. Kretzmann, John L. McKnight Zoom by Istvan Banyai

×