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  • 1. Information Technology for Strategic, Competitive Advantage: Technologies, Management and the Real World Virginia Franke Kleist, Ph.D. October 28, 2003 Assistant Professor Division of MIS/Management
  • 2. Welcome to the Technology Part of the Program
    • Purpose of this class is to cover three aspects of information technology:
    • 1. TECHNOLOGIES: Current and new trends in information technologies
    • 2. MANAGEMENT: How can IT be used for strategic, competitive advantage?
    • 3. REAL WORLD: Real world case of electronic commerce applications
  • 3. What about your firm?
    • How are you using information technology (IT) today in your firms and businesses?
    • How successful has this been for your firm?
    • Do you have problems that are still unresolved with Information Technology?
    • Can IT give competitive advantage, anyway?
    • How can one identify which technologies will best give strategic advantage?
  • 4. Instructor Background
    • Educational background
    • Professional background
    • Research focus:
      • Biometrics Industry Cost/Benefit
      • Biometrics Industry Performance
      • Metrics in Technology: The ROI
      • Electronic Markets
      • Network Security infrastructures
  • 5. What are the latest technologies of interest?
    • TCP/IP and the Internet
    • CPU’s and hardware
    • Software and the open source code movement
    • Client/server computing
    • Storage area networks
    • Interactive multimedia
    • Developments in Electronic Commerce
    • Databases and Datamining
    • Handhelds, M-commerce
    • Knowledge Management tools and Artificial Intelligence
  • 6. Technologies: TCP/IP and the Internet
    • Codes, bits and bytes
    • Analog vs. Digital transmission
    • Packet switching and circuit switching
    • The IP address, TCP/IP layers
    • Domain name resolution
    • The world is becoming digital
    • Physical vs. Logical connectivity
  • 7. Technologies: CPU’s and Software
    • Hardware components of a computer system
    • Buses, CPUs, MHz, RAM, Gigs and cache
    • Bits and Bytes, storage
    • Moore’s Law and price points per MIPs
    • Mainframes, RISC computers, Parallel processing
    • Open source movement in operating systems
    • Enterprise Resource Planning software
    • Object oriented programming
  • 8. Technologies: Client Server Computing
    • Distributed processing vs. centralized processing
    • Network computing
    • Servers
    • Bridges and routers, gateways
    • Network management
    • Ethernet and Token Ring
  • 9. Technologies: Storage Area Networks
    • Mirrors and provides redundancy
    • Fibre channel connectivity
    • EMC, Compaq, HP
    • Fits with trend to pushing density of corporate data further out into the “cloud” network
  • 10. Technologies: Interactive Multimedia
    • Groupware
    • Voice over IP
    • Streaming technology
    • Flash, Maya, sophistication of Electronic Commerce pages
    • MP3
    • Peer to peer sharing of applications
    • Seeing corporate uses in training applications
  • 11. Technologies: Electronic Commerce
    • The client/server/database three tier model
    • HTML, JavaScript
    • XML vs. EDI
    • ASP and ActiveX, PHP, CGI
    • Ultradev, Flash, DW and development tools
    • Security and encryption issues
    • Intranets and Extranets
  • 12. Technologies: Databases, Datamining
    • Data is the company’s strategic asset (PWC)
    • Data warehouses, multidimensional databases and data marts
    • OLAP vs. OLTP processing
    • Informix, Oracle and Red Brick
    • The database management system
  • 13. Technologies: Handhelds and M- Commerce
    • How does a cell phone work?
    • WAP technology
    • Palm and Visor
    • The Win CE platform
    • Linux in the small devices
    • EPOC operating system
    • What is M-commerce and what does it mean to me?
  • 14. Technologies: Knowledge Management Tools and Artificial Intelligence
    • Examples of Knowledge Management systems
    • Expert systems: the earthenware dam
    • Neural Networks
    • Fuzzy logic
    • Intelligent agents
  • 15. Management: Information Systems Planning
    • IS plan maps to the corporate strategic plan
    • Variety of IS planning styles: CSF, Enterprise, other formal structures
    • Plan itself: What are the components?
    • Organizational change from systems: TQM, BPR, paradigm shifts or simple automation?
  • 16. Management: the Systems Development Life Cycle
    • Systems analysis
    • Systems design
    • Programming
    • Testing
    • Conversion
    • Production mode and ongoing maintenance
  • 17. Management: Implementation
    • The RFP document
    • Financial issues for IS planning
    • The payback concerns
    • Programming: the mythical man/month
    • Construction issues
    • testing and maintenance
    • end users
    • prototypes and pilots
    • outsourcing
  • 18. Management: Security Issues
    • System quality, reliability, accuracy
    • Data security controls
    • The firewall and internet issues (hackers, viruses, trojan horses, denial of service attacks)
    • Encryption, DES, SSL, SET
    • Biometrics
  • 19. Strategic Advantage: IT at work
    • IT and changes in the organization of business: flatter, leaner, teams, JIT, global
    • Datamining and Walmart
    • E-commerce and the supply chain at Dell
    • M-commerce and Progressive Auto
    • Internet and Egghead
    • American Airlines, Baxter, Citibank
  • 20. Strategic Advantage: How does one come up with this idea, anyway? (Laudon and Laudon, 2000)
    • Porter’s Value Chain: primary and support activities
    • The competitive forces model: Threats from new market entrants, suppliers, substitute products and customers
    • Core competencies
    • Network economics
  • 21. Some Problems from IT for Competitive Advantage
    • The productivity paradox
    • Tangible vs. intangible benefits from IT
    • Future cash flows analysis
    • Unique vs. staying even with competition
    • Value from simple automation projects
    • Value from highly risky, but strategic IT projects
    • Risk vs. return issues
  • 22. How can your firm benefit from IT?
    • In supply chain management through inventory management
    • In the customer interface via ecommerce
    • In logistics through GPS/GIS
    • In client management through groupware
    • In marketing through datamining
    • In internal management through Intranets
  • 23. Real World: The Dell Case
    • How did Dell achieve success?
    • What IT technologies did Dell use?
    • How does Dell use ecommerce successfully?
    • What are the ways that Dell uses IT for strategic, competitive advantage?
    • What is Dell’s business model?
    • Will Dell be able to keep this success going, given the recent troubles?