In e-business news. Google and EBay –


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  • Anyone do a business plan?
  • In e-business news. Google and EBay –

    1. 1. <ul><li>Google and EBay – </li></ul><ul><li>partnering </li></ul><ul><li>Apple and Amazon - </li></ul><ul><li>partnership in major </li></ul><ul><li>movie downloads </li></ul>In e-business news…………
    2. 2. Week 2 Topics <ul><li>Business Plans </li></ul><ul><li>Case Study Project Requirements </li></ul><ul><li>Environmental Forces Affecting E-Business Planning </li></ul><ul><li>Kodak EasyShare Class Discussion </li></ul>
    3. 3. Forms of Technology <ul><li>Internet over personal computers </li></ul><ul><li>Cell phones </li></ul><ul><li>PDA (personal data assistants) </li></ul><ul><li>Web-connected in-car navigation systems </li></ul><ul><li>Web-connected refrigerators </li></ul><ul><li>What else? </li></ul><ul><li>Any internet-connected device </li></ul>
    4. 4. Start and Operate a Successful Small Business: Expert’s Advice Presenter: Rob Salamida Date: Thursday, Sept 14 Time: 11 AM to 11:50 AM Where: Business Bldg – Room 110 Cost: Free The Year of the Entrepreneur: Speaker Series
    5. 5. e-Business Plan <ul><li>A business plan or part of a larger business plan that involves a firm’s Internet business activities. </li></ul>
    6. 7. Business Plans <ul><li>A document containing detailed descriptions of the fundamental structure of the firm and the activities within it, including sources of revenue, the identity of target customers, pricing, promotion, and other strategies. </li></ul>
    7. 8. Preparing the e-Business Plan <ul><li>Changing environmental forces affects strategic planning </li></ul><ul><li>Current plans may need adjustment </li></ul><ul><li>New plans require research into these environmental forces before any strategic decisions can be considered </li></ul><ul><li>Research for any e-business plan begins with an understanding of these forces </li></ul>
    8. 9. Case Study Project Requirements <ul><li> (Rochester, NY) </li></ul><ul><li> (Potsdam, NY) </li></ul>Interesting Case Studies
    9. 10. Environmental Forces Affecting E-Business Planning and Practice <ul><li>External environmental forces are those factors affecting e-business strategic planning that originate from outside the organization proper. </li></ul><ul><li>Internal environmental forces are those factors that are closely associated with the organizational functions and activities taking place within the firm . </li></ul><ul><li>Need to constantly monitor both internal and external in order to be successful </li></ul>
    10. 11. External Environmental Forces
    11. 12. Globalization Forces: Positive vs Negative <ul><li>From many people’s point of view, globalization forces are positive as they inevitably draw the people of the world together to live under universally shared standards of culture , communication, technologies, and economics. </li></ul><ul><li>Examples: Call centers in India </li></ul>
    12. 13. Thomas Friedman’s Thesis <ul><li>Globalization is a self-directed movement guided by principles of democracy, technology and free-market capitalism </li></ul><ul><li>No one single country controls globalization </li></ul><ul><li>Countries will be forced to become players and to dismantle their barriers if they wish to survive </li></ul><ul><li>Political, legal and cultural barriers will become fuzzy </li></ul><ul><li>Global free marketplace demands minimal interference </li></ul><ul><li>The Internet has encouraged this movement </li></ul>
    13. 14. Globalization Forces: Positive vs. Negative <ul><li>To others, globalization represent a threat to individual national cultures, identities, languages, and sovereignty that have managed to survive until today, but that may not be able to survive the growing pressures created by the process of globalization in the future. </li></ul><ul><li>Lost American jobs </li></ul><ul><li>Is globalization a positive force for change or a negative one? </li></ul>
    14. 15. Socio-cultural Forces <ul><li>The forces that can influence the socially and culturally defined characteristics of a firm’s customers, suppliers, and employers. </li></ul><ul><li>Achievement and Success </li></ul><ul><li>Freedom and Individualism </li></ul><ul><li>Efficiency, Progress, and Technology </li></ul><ul><li>Knowing about how people behave in social situations as well as their cultural characteristics will help us understand how people are likely to behave on the Internet </li></ul>
    15. 16. Demographic Forces <ul><li>Demographic forces involve descriptive population characteristics such as age, gender, race, ethnicity, marital status, parental status, income, and educational level. </li></ul><ul><li> : source of demographic info </li></ul><ul><li>What can we use demographic data for in planning our marketing strategies? </li></ul>
    16. 17. Economic Forces <ul><li>Employment and Income Levels </li></ul><ul><li>Interest Rates and Inflation </li></ul><ul><li>Foreign Exchange Values </li></ul><ul><li>Individual, Corporate, and Overall Economic Growth </li></ul><ul><li>What are some examples of using such information in planning? </li></ul>
    17. 18. Competitive Forces <ul><li>The competitive forces that are at work in the external environment relate mostly to the direct competition between firms that offer similar or substitute products and services. </li></ul><ul><li>What are some examples of competitors? How would you differentiate between them? </li></ul><ul><li>Google/EBay and Apple/Amazon partnering </li></ul>
    18. 19. Intermediary and Supplier Forces <ul><li>Intermediary and supplier forces refer to the behaviors of wholesalers, online brokerages, and auctions where buyers and sellers are able to efficiently conduct exchanges and secure a supply of needed materials. </li></ul><ul><li>Using the internet to maximize the availability of sources of inventory </li></ul><ul><li>Need to continuously monitor supply chain </li></ul>
    19. 20. Technological Forces <ul><li>Technological forces refer to the influence on planning of the complex hardware and software used in e-business. </li></ul><ul><li>Constant change in hardware and software </li></ul><ul><li>How will technological forces such as high-speed Internet access, wireless connectivity, and telephony continue to affect online demand for products and services? </li></ul>
    20. 21. Political and Legal Forces <ul><li>Political and legal forces refer to activities related to governments and government agencies. </li></ul><ul><li>Do you think that a company located in New York should be expected to function according to our laws, regardless of the fact that its activities may be partly or totally carried over the Internet? </li></ul>
    21. 22. Internal Environmental Forces
    22. 23. Management and Organization Structure Forces <ul><li>The firm’s management and organization structure forces include those related to theories about leadership and motivation of employees, the organization culture, communications styles, and operations of the business. </li></ul><ul><li>Google’s culture </li></ul>
    23. 24. Human Resource Forces <ul><li>Human resource forces include issues related to employees: </li></ul><ul><ul><li>The work they are assigned to do </li></ul></ul><ul><ul><li>How new employees are recruited </li></ul></ul><ul><ul><li>Development and advancement strategies within the organization </li></ul></ul><ul><ul><li>How the firm maintains employee expertise through training and promotions </li></ul></ul><ul><li>What are some benefits that an e-business employee might consider just as important as money? </li></ul>
    24. 25. Information and Knowledge Forces <ul><li>Information and knowledge forces include employee skills, availability of information, and the general level of employee knowledge. </li></ul><ul><li>How would you use the Internet to distribute important information to your employees? </li></ul>
    25. 26. Financial Forces <ul><li>Financial forces include any money-related influences on e-business planning. </li></ul><ul><li>A firm’s financial condition, structure, and other related issues play an important role in determining the available range of strategic planning possibilities. </li></ul><ul><li>Startup companies – cash flow issues </li></ul><ul><li>Public vs private companies </li></ul>
    26. 27. Case Study Discussion: Kodak EasyShare Gallery <ul><li>About Kodak </li></ul><ul><li>Anybody use EasyShare? </li></ul>
    27. 28. Kodak EasyShare Gallery <ul><li>How does the rise of digital imaging technology over film change the business of photography? </li></ul><ul><li>How does an online photo service open up new business opportunities in consumer photography? </li></ul><ul><li>What kind of services can you see evolving in the future as digital photography gets more popular? </li></ul>
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