GACRAO Institute for Strategic Enrollment Management  October 2006 – Lanier Island <ul><li>Welcome </li></ul><ul><li>To </...
GACRAO Institute for Strategic Enrollment Management  October 2006 – Lanier Island <ul><li>Introduction to Strategic Enrol...
Concentric Functions
Rising in the Profession <ul><li>Developing Professional Enrollment Officers </li></ul><ul><li>Direct your career to  </li...
Recognizing Mile   Stones <ul><li>Rookies First year professionals </li></ul><ul><li>Entry level counselors, evaluators & ...
Enrollment Management Awareness <ul><li>Fundamental  Roles </li></ul><ul><li>Recruitment Road Runners </li></ul><ul><li>St...
Find Your Niche <ul><li>Recognize Territories of Expertise </li></ul><ul><li>Student Marketing  </li></ul><ul><li>Degree P...
Distinguished ‘In-Service’ Veterans Debra Smith, Katherine Sweeney, Tim Tarpley, Judy Nichols, Dee Minter, Carol Nobles, J...
Distinguished Veterans
Rising Stars Angela Evans Ingrid  Hayes Mike Augustine,  Leigh Ann Swafford,  Jennifer Collins, Ana Edwards, Michelle McIn...
Rising Stars to Super Stars
Increase Your “Stock” Value ---- Cross Train ---- <ul><li>INS Regulations Expert </li></ul><ul><li>Home School Expert </li...
Encourage Specialties <ul><li>SIS (Banner) Administrator </li></ul><ul><li>Home School </li></ul><ul><li>Joint Enrollment ...
Make Yourself/Others  Look Good <ul><li>Share credit with others in your office </li></ul><ul><li>Look for opportunities t...
Key Professional Activities/Organizations <ul><li>GACRAO, SACRAO, AACRAO, SACAC, NACAC, SEM, Snow Mass Institute, Noel-Lev...
Network - Network - Network <ul><li>Attend off-campus meetings, mingle  </li></ul><ul><li>Boundary monitoring/visits to ot...
Build/Protect Your Reputation <ul><li>Associate with Leaders and Producers </li></ul><ul><li>Deliver, Deliver on time or E...
Career Mobility <ul><li>Be willing to move, but not often </li></ul><ul><li>Be alert to move within your campus </li></ul>...
Chart Your Directions <ul><li>Develop Career Plan & Awareness of: </li></ul><ul><li>Seek Milestones, Mobility & Mentors </...
Introduction to Strategic Enrollment Management Part II: Essentials of SEM
Professional Discipline <ul><li>Historically There Has Been </li></ul><ul><li>No  </li></ul><ul><li>Admissions-ology </li>...
Common Ground <ul><li>Admissions Officer </li></ul><ul><li>Registrar/Records Officer </li></ul><ul><li>۩ ۩ ۩ ۩ ۩ ۩ ۩ ۩ ۩ ۩...
Concentric Functions
Classic EM Definition <ul><li>EM is an organizational concept and systematic set of activities designed to enable educatio...
Strategic Enrollment Management <ul><li>SEM is a “comprehensive process designed to help  </li></ul><ul><li>an institution...
SEM Plan   <ul><li>A SEM Plan is . . .  </li></ul><ul><li>. . . a set of  blueprints  to illustrate the processes designed...
Components of SEM Plan <ul><li>Theory </li></ul><ul><li>Institutional Context </li></ul><ul><li>Research Demographics </li...
SEM Plan Component: Theory <ul><li>Structure </li></ul><ul><li>Theory provides a conceptual framework that serves to guide...
SEM Evolvement <ul><li>Student Recruitment  -  Independent   outreach activities ( direct mail, field visits, advertising,...
SEM Evolvement <ul><li>How to Recruit a Graduate  ! </li></ul><ul><li>Strategic Enrollment Management </li></ul><ul><li>is...
SEM Models <ul><li>Individual Voice/ Vision </li></ul><ul><li>Coordinator/ Title Only </li></ul><ul><li>EM Committee/ Matr...
Recruitment Funnel Sequence <ul><li>SUSPECTS:  </li></ul><ul><li>Individuals seeking education,  </li></ul><ul><li>but not...
Recruitment Funnel Sequence <ul><li>TRADITIONAL DRIVERS: </li></ul><ul><li>High School Visits  </li></ul><ul><li>College F...
Recruitment Funnel Sequence   HIGH-TECH ELECTRONIC DRIVERS: <ul><li>Interactive Web Pages </li></ul><ul><li>Telecounseling...
Transitional Support Admissions - - - - Registration <ul><li>Seamless Handoff Partnerships </li></ul><ul><li>Timely Admiss...
SEM Plan Component: Institutional Context <ul><li>The institutional context of a SEM is demonstrated by the following: </l...
SEM Plan Component <ul><li>Do your  homework  to know your institution, its market and its enrollment history. </li></ul><...
SEM Plan Component For Primary and Secondary Counties statistics: US Census – State and County Demographics International ...
Primary/Secondary Service Area Custom graphic may be designed at  http://monarch.tamu.edu/~maps2/ga.htm
SEM Plan Component <ul><li>Institutional Research Should Provide: </li></ul><ul><li>Core Admissions/ Registration Annual R...
SEM Plan Component - Research <ul><li>Paper to Rolling Web Reports   </li></ul><ul><li>Weekly Application Reports </li></u...
SEM Plan Component  <ul><li>SEM should demonstrate that departmental research abilities can prepare for   response to cris...
Registrar  SEM  <ul><li>24/7 Registration Access </li></ul><ul><li>Automated Degree Audit </li></ul><ul><li>Advance Class ...
New SEM Emerging Relationships <ul><li>Both components must interrelate. </li></ul><ul><li>Traditional  High Touch Program...
Records Management <ul><li>On-Line Degree Audit </li></ul><ul><li>Enrollment Verification </li></ul><ul><li>Archiving </li...
Fundamental Collegiate Marketing Tools
SEM Calendar Plan   <ul><li>A SEM Calendar Plan determines the time and responsibility for outreach activities that guides...
Operational Marketing Programs & SEM Calendar <ul><li>The Purpose of a SEM Calendar is to  Layer and Schedule  Operational...
24X7 Global and Electronic Office Tools *  Denotes 24/7 <ul><li>Apply-on-line * </li></ul><ul><li>Application Status Check...
Rising Electronic Tools: A Side Note <ul><li>The New Revolution of tools </li></ul><ul><li>Blogs and Bulletin Boards </li>...
Professional Activities <ul><li>SEM Plans should detail professional activities  </li></ul><ul><li>and accomplishments (In...
Joe F. Head  Dean of University Admissions and Enrollment Services [email_address] http://www.kennesaw.edu/admissions/prof...
Thanks !
Upcoming SlideShare
Loading in...5
×

GACRAO Institute for Strategic Enrollment Management October 2006 ...

563

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
563
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

GACRAO Institute for Strategic Enrollment Management October 2006 ...

  1. 1. GACRAO Institute for Strategic Enrollment Management October 2006 – Lanier Island <ul><li>Welcome </li></ul><ul><li>To </li></ul><ul><li>GISEM </li></ul>
  2. 2. GACRAO Institute for Strategic Enrollment Management October 2006 – Lanier Island <ul><li>Introduction to Strategic Enrollment Management </li></ul><ul><li>Part I: </li></ul><ul><li>SEM Pathways for Career Professional Development </li></ul><ul><li>Presented by: </li></ul><ul><li>Joe F. Head, Dean of University Admissions and Enrollment Services </li></ul><ul><li>Kennesaw State </li></ul>
  3. 3. Concentric Functions
  4. 4. Rising in the Profession <ul><li>Developing Professional Enrollment Officers </li></ul><ul><li>Direct your career to </li></ul><ul><li>the next level </li></ul><ul><li>Make your campus a </li></ul><ul><li>Stakeholder in your career </li></ul>
  5. 5. Recognizing Mile Stones <ul><li>Rookies First year professionals </li></ul><ul><li>Entry level counselors, evaluators & recruiters </li></ul><ul><li>Transients Gone within 5 years </li></ul><ul><li>Temporaries filter out in a few years, rarely rise or contribute </li></ul><ul><li>Stalled /Plateau Hit career ceiling </li></ul><ul><li>Office Baggage, marking time or ceiling impaired, content </li></ul><ul><li>Rising Stars 5+ years, Contributions </li></ul><ul><li>Trusted young professionals; consistent, productive partners </li></ul><ul><li>Veterans 10 -30+ years, Asst/Assoc/Directors </li></ul><ul><li>Vested, advanced degree, chaired committees, specialty,; legendary service, rise to deans, VP levels, association offices, consult /teach. </li></ul><ul><li>Deans, V. P. s, Chief Executive Enrollment Officers </li></ul><ul><li>Enrollment planners, enrollment management outcomes </li></ul>
  6. 6. Enrollment Management Awareness <ul><li>Fundamental Roles </li></ul><ul><li>Recruitment Road Runners </li></ul><ul><li>Student Marketing </li></ul><ul><li>Admissions/Processing </li></ul><ul><li>Records/Registration </li></ul><ul><li>Financial Aid </li></ul><ul><li>Technology </li></ul><ul><li>Orientation/Testing </li></ul><ul><li>Student Advisement </li></ul><ul><li>Retention </li></ul>
  7. 7. Find Your Niche <ul><li>Recognize Territories of Expertise </li></ul><ul><li>Student Marketing </li></ul><ul><li>Degree Program Certification </li></ul><ul><li>Enrollment Development </li></ul><ul><li>Personnel Management </li></ul><ul><li>Enrollment Management Technology (EMT) </li></ul><ul><li>Data Systems, Processing & Work Flow </li></ul><ul><li>Counseling - Customer Service </li></ul><ul><li>Records Preservation & Retrieval </li></ul><ul><li>Big Picture Developer/Visionary </li></ul><ul><li>Enrollment Forecasting </li></ul>
  8. 8. Distinguished ‘In-Service’ Veterans Debra Smith, Katherine Sweeney, Tim Tarpley, Judy Nichols, Dee Minter, Carol Nobles, John McElveen, Don Buckner, Mike Deal, Rick Shannon, Mark Taylor, Fred Fresh, David Norris, Susan Blake and others. Angela Harris Susan Blake, Gini Head, Mark Taylor Walter Peacock Julie Cook Bill Hamrick Kim West
  9. 9. Distinguished Veterans
  10. 10. Rising Stars Angela Evans Ingrid Hayes Mike Augustine, Leigh Ann Swafford, Jennifer Collins, Ana Edwards, Michelle McIntyre, Gary Bush, Susan Davies, Karen Carter, Patty Peabody, David Graves, Erik Johnson, Rebecca Griner, Sandy Davis, Nichole Kennedy, Paul Jones, Tara Askew and others.
  11. 11. Rising Stars to Super Stars
  12. 12. Increase Your “Stock” Value ---- Cross Train ---- <ul><li>INS Regulations Expert </li></ul><ul><li>Home School Expert </li></ul><ul><li>SIS/Imaging Practitioner (Banner, Datatel, Jennizbar, etc) </li></ul><ul><li>SIS Data Software Extraction Expert </li></ul><ul><li>Office Web Master Expert </li></ul><ul><li>Cross Train in a Second Area (FA, Admis, Evaluations) </li></ul><ul><li>Manage a Program (Open house, Orientation, High Ability Students, Telecounseling…) </li></ul><ul><li>Don’t plan on a 9:00 to 5:00 schedule </li></ul><ul><li>Lead by doing. Set examples with servant leadership </li></ul><ul><li>Learn: Excel, Access, Power Point, Crystal, etc. </li></ul><ul><li>Learn to Generate Useful Data </li></ul><ul><li>Become Information-power broker </li></ul>
  13. 13. Encourage Specialties <ul><li>SIS (Banner) Administrator </li></ul><ul><li>Home School </li></ul><ul><li>Joint Enrollment </li></ul><ul><li>Recruitment Territories </li></ul><ul><li>Adult Learners </li></ul><ul><li>Telecenter/Telecounseling </li></ul><ul><li>Graduate Admission </li></ul><ul><li>Advertising </li></ul><ul><li>Direct Mail, Email </li></ul><ul><li>Honors, High Ability </li></ul><ul><li>Enrollment Verification </li></ul><ul><li>Cross Registration </li></ul>Give Ownership To Staff <ul><li>Minorities </li></ul><ul><li>Application Reports </li></ul><ul><li>Internationals </li></ul><ul><li>Prospect Management </li></ul><ul><li>Office Web Master </li></ul><ul><li>Research/Census Demography </li></ul><ul><li>Transfers, Freshmen, Readmits </li></ul><ul><li>Marketing Plan </li></ul><ul><li>Graduation </li></ul><ul><li>Scheduling </li></ul><ul><li>Credit Evaluation </li></ul><ul><li>Storage/Archiving </li></ul>
  14. 14. Make Yourself/Others Look Good <ul><li>Share credit with others in your office </li></ul><ul><li>Look for opportunities to showcase office breakthroughs: functions, technology, systems and people </li></ul><ul><li>Publicly acknowledge what your boss has done to make things happen for you, the office and the campus (Reflect ??) </li></ul><ul><li>Cultivate the office mission and associated projects/themes </li></ul><ul><li> (Volunteer, Research, Assume Responsibility, Check-in, Take Initiative, Gain Recognition) </li></ul>
  15. 15. Key Professional Activities/Organizations <ul><li>GACRAO, SACRAO, AACRAO, SACAC, NACAC, SEM, Snow Mass Institute, Noel-Levitz, College Board, Stamats </li></ul><ul><li>Write or Co-author Articles </li></ul><ul><li>Earn or Encourage advanced degrees </li></ul><ul><li>Present at conferences (Solo or Co-present) </li></ul><ul><li>Nominate others for recognitions/awards </li></ul><ul><li>Gain certifications (Teacher, Technical, Counselor, Testing,) </li></ul>
  16. 16. Network - Network - Network <ul><li>Attend off-campus meetings, mingle </li></ul><ul><li>Boundary monitoring/visits to other offices/campuses </li></ul><ul><li>Collaborate with a leader (Veteran or Office) </li></ul><ul><li>Volunteer for state, regional or national committees </li></ul><ul><li>BOR initiatives, committee involvement, projects </li></ul><ul><li>Project team spirit/collegial fellowship in the field </li></ul><ul><li>Invite others to join your table, break or party </li></ul>
  17. 17. Build/Protect Your Reputation <ul><li>Associate with Leaders and Producers </li></ul><ul><li>Deliver, Deliver on time or Early </li></ul><ul><li>Share the Glory </li></ul><ul><li>Lead by Doing, Delegate, Coach </li></ul><ul><li>Dress for the Role </li></ul><ul><li>Be Accountable/Do Your Homework </li></ul><ul><li>Cite sources, Authorities, Colleagues </li></ul><ul><li>Adopt a “Coaching” Leadership Style </li></ul><ul><li>Become active in the industry network </li></ul>
  18. 18. Career Mobility <ul><li>Be willing to move, but not often </li></ul><ul><li>Be alert to move within your campus </li></ul><ul><li>Be alert to understudy within your office </li></ul><ul><li>Be alert to accept role changes (Technology, Policies, Supervisors, Budget) </li></ul><ul><li>“ Birds of a Feather” (Soar With Eagles or Roost With Chickens) </li></ul>
  19. 19. Chart Your Directions <ul><li>Develop Career Plan & Awareness of: </li></ul><ul><li>Seek Milestones, Mobility & Mentors </li></ul><ul><li>Study Management Styles & Specialties </li></ul><ul><li>Develop Networks (Campus & Professional) </li></ul><ul><li>Seek Research, Publication and Presentation Opportunities </li></ul>
  20. 20. Introduction to Strategic Enrollment Management Part II: Essentials of SEM
  21. 21. Professional Discipline <ul><li>Historically There Has Been </li></ul><ul><li>No </li></ul><ul><li>Admissions-ology </li></ul><ul><li>Or </li></ul><ul><li>Registrar-ology </li></ul>
  22. 22. Common Ground <ul><li>Admissions Officer </li></ul><ul><li>Registrar/Records Officer </li></ul><ul><li>۩ ۩ ۩ ۩ ۩ ۩ ۩ ۩ ۩ ۩ ۩ ۩ ۩ </li></ul><ul><li>Enrollment Officer </li></ul>
  23. 23. Concentric Functions
  24. 24. Classic EM Definition <ul><li>EM is an organizational concept and systematic set of activities designed to enable educational institutions to exert more influence over student enrollment. </li></ul><ul><li>Strategic Planning </li></ul><ul><li>Outcomes/Assessment </li></ul><ul><li>Hossler, Don and John Bean. The Strategic Management of College Enrollments , Jossey Bass, 1990. </li></ul>
  25. 25. Strategic Enrollment Management <ul><li>SEM is a “comprehensive process designed to help </li></ul><ul><li>an institution achieve and maintain the optimum </li></ul><ul><li>recruitment, retention and graduation rates of students . . . . “ </li></ul><ul><li>Dolence, Michael., Strategic Enrollment Management: A Primer for Campus Administrators , AACRAO, 1993. </li></ul>
  26. 26. SEM Plan <ul><li>A SEM Plan is . . . </li></ul><ul><li>. . . a set of blueprints to illustrate the processes designed to achieve institutional objectives or goals. </li></ul><ul><li>. . . an instrument of public relations to booster the professional credibility of enrollment management. </li></ul><ul><li>. . . Participation in the institutional image & branding . </li></ul>
  27. 27. Components of SEM Plan <ul><li>Theory </li></ul><ul><li>Institutional Context </li></ul><ul><li>Research Demographics </li></ul><ul><li>(Supportive of desired enrollment outcomes) </li></ul><ul><li>Traditional Programs/Processes </li></ul><ul><li>Hi-Tech 24/7 Interactive Tools </li></ul><ul><li>Upward Management </li></ul>
  28. 28. SEM Plan Component: Theory <ul><li>Structure </li></ul><ul><li>Theory provides a conceptual framework that serves to guide programs and activities </li></ul><ul><li>Relationships </li></ul><ul><li>SEM is a companionship with academic stakeholders </li></ul>
  29. 29. SEM Evolvement <ul><li>Student Recruitment - Independent outreach activities ( direct mail, field visits, advertising, etc = active/reactive in nature) </li></ul><ul><li>Admissions/Recruitment - Combined front end new student recruitment, processing and decision functions </li></ul><ul><li>Student Marketing - Themed and researched orchestration of recruitment activities (scheduled master plan ) </li></ul><ul><li>Admissions/Registration – Partnered Functions </li></ul><ul><li>Enrollment Services - Centralized administrative entry functions (Admissions, recruitment, registration, FA, orientation, etc) </li></ul><ul><li>Enrollment Management - Partnership between centralized ES with a dedicated VP and academic services (deans or VP) </li></ul>
  30. 30. SEM Evolvement <ul><li>How to Recruit a Graduate ! </li></ul><ul><li>Strategic Enrollment Management </li></ul><ul><li>is a comprehensive Institutional partnership between Academics </li></ul><ul><li>and Enrollment Services to optimize total enrollment in terms of recruitment, retention and graduation outcomes. </li></ul><ul><li>Student Marketing Plan </li></ul><ul><li>is a calendar driven plan , within SEM, to attract, recruit and enroll desirable numbers of qualified new students by using a pre-determined set of outreach activities to influence the prospect’s decision process. </li></ul>
  31. 31. SEM Models <ul><li>Individual Voice/ Vision </li></ul><ul><li>Coordinator/ Title Only </li></ul><ul><li>EM Committee/ Matrix </li></ul><ul><li>Centralization of ES Dean </li></ul><ul><li>Divisional Unit/ VP Level </li></ul><ul><li>Central Voice with Authority & Faculty Cooperation </li></ul>
  32. 32. Recruitment Funnel Sequence <ul><li>SUSPECTS: </li></ul><ul><li>Individuals seeking education, </li></ul><ul><li>but not indicating a specific interest. </li></ul><ul><li>  PROSPECTS: </li></ul><ul><li>Individuals fitting institution’s profile </li></ul><ul><li>INQUIRIES: </li></ul><ul><li>Individuals, qualified and unqualified, </li></ul><ul><li>who express interest </li></ul><ul><li>  APPLICANTS: </li></ul><ul><li>Individuals petitioning for entry </li></ul><ul><li>ACCEPTED APPLICANTS: </li></ul><ul><li>Applicants </li></ul><ul><li>meeting/exceeding requirements </li></ul><ul><li>  Committed Applicants: </li></ul><ul><li>Accepted Individuals </li></ul><ul><li>making housing/enrollment deposit </li></ul><ul><li>registration/course selection/advisement </li></ul><ul><li>  ENROLLED STUDENTS: </li></ul><ul><li>Matriculated individuals </li></ul><ul><li>paying fees! </li></ul><ul><li>  Alumni : </li></ul>
  33. 33. Recruitment Funnel Sequence <ul><li>TRADITIONAL DRIVERS: </li></ul><ul><li>High School Visits </li></ul><ul><li>College Fairs </li></ul><ul><li>Publications </li></ul><ul><li>Media </li></ul><ul><li>Direct Mail/ Campaigns </li></ul><ul><li>Front Desk Assistance/ PR </li></ul><ul><li>Efficient Processing </li></ul><ul><li>Technology </li></ul>
  34. 34. Recruitment Funnel Sequence HIGH-TECH ELECTRONIC DRIVERS: <ul><li>Interactive Web Pages </li></ul><ul><li>Telecounseling Operations </li></ul><ul><li>H S Guidance Counselors Service Center </li></ul><ul><li>Broadcast Email Campaigns </li></ul><ul><li>Virtual Advisor/ Freshman Admissions Predictor </li></ul><ul><li>24/7 Automated Phone Operations </li></ul>
  35. 35. Transitional Support Admissions - - - - Registration <ul><li>Seamless Handoff Partnerships </li></ul><ul><li>Timely Admissions </li></ul><ul><li>Accessible Registration (www) </li></ul><ul><li>On-Line Schedules </li></ul><ul><li>24/7 Services </li></ul><ul><li>Advisement/Degree Audit </li></ul><ul><li>Orientation </li></ul>
  36. 36. SEM Plan Component: Institutional Context <ul><li>The institutional context of a SEM is demonstrated by the following: </li></ul><ul><li>Mission </li></ul><ul><li>Budget, Staff, Equipment, Activity Levels </li></ul><ul><li>Systems History </li></ul><ul><li>Decision-Making Processes </li></ul><ul><li>Campus Culture (Joe Head) </li></ul><ul><li>See Henderson, Stanley. “Refocusing Enrollment Management: Losing Structure and Finding the Academic Context, College and University Journal, Winter, 2005, pp. 3-8. </li></ul>
  37. 37. SEM Plan Component <ul><li>Do your homework to know your institution, its market and its enrollment history. </li></ul><ul><li>Use research to guide your direction and policies. </li></ul><ul><li>Develop departmental research tools as well as using institutional and external research sources to support enrollment goals. </li></ul>
  38. 38. SEM Plan Component For Primary and Secondary Counties statistics: US Census – State and County Demographics International Objectives http://quickfacts.census.gov/qfd/index.html
  39. 39. Primary/Secondary Service Area Custom graphic may be designed at http://monarch.tamu.edu/~maps2/ga.htm
  40. 40. SEM Plan Component <ul><li>Institutional Research Should Provide: </li></ul><ul><li>Core Admissions/ Registration Annual Reports </li></ul><ul><li>Comparative values </li></ul><ul><li>Predictive Modeling/ Forecasting </li></ul><ul><li>Departmental Research Should Provide: </li></ul><ul><li>Admissions and Research Reports As Needed - - Daily, Weekly, Monthly, etc </li></ul>
  41. 41. SEM Plan Component - Research <ul><li>Paper to Rolling Web Reports </li></ul><ul><li>Weekly Application Reports </li></ul><ul><li>Real Time Registration Reports </li></ul><ul><li>New Student Profile Reports </li></ul><ul><li>Lead Follow-up Reports </li></ul><ul><li>Prospect Source Tracking </li></ul><ul><li>Ad Hoc Reports </li></ul><ul><li>External Agency Reports </li></ul>
  42. 42. SEM Plan Component <ul><li>SEM should demonstrate that departmental research abilities can prepare for response to crises or anticipated changes in institutional policy/direction . </li></ul><ul><li>Research needs to provide direction for admission requirements, diversity, enrollment forecasting, retention, academic programs and graduation rates, etc (RPG). </li></ul>
  43. 43. Registrar SEM <ul><li>24/7 Registration Access </li></ul><ul><li>Automated Degree Audit </li></ul><ul><li>Advance Class Schedules </li></ul><ul><li>Published Course Schedules </li></ul><ul><li>Transfer Credit Evaluations </li></ul><ul><li>Master Calendar Maintenance </li></ul>
  44. 44. New SEM Emerging Relationships <ul><li>Both components must interrelate. </li></ul><ul><li>Traditional High Touch Programs/Processes </li></ul><ul><li>Hi-Tech 24/7 Interactive Tools </li></ul>
  45. 45. Records Management <ul><li>On-Line Degree Audit </li></ul><ul><li>Enrollment Verification </li></ul><ul><li>Archiving </li></ul><ul><li>Course substitution </li></ul><ul><li>Transcript Production </li></ul><ul><li>Withdrawals </li></ul>
  46. 46. Fundamental Collegiate Marketing Tools
  47. 47. SEM Calendar Plan <ul><li>A SEM Calendar Plan determines the time and responsibility for outreach activities that guides the office and influences the decision-making processes of prospects. </li></ul><ul><li>Chronological Activities Calendar </li></ul><ul><li>Operational Task Calendar ( Task , Date, Description, Who) </li></ul><ul><li>Intra-lacing to the Registration Process </li></ul><ul><li>Master Academic Calendar </li></ul><ul><li>Joe F. Head, &quot;The Student Marketing Calendar: A Principle Enrollment Management Tool,” SACRAO, Vol. 15, 2002, pp. 42-47 </li></ul>
  48. 48. Operational Marketing Programs & SEM Calendar <ul><li>The Purpose of a SEM Calendar is to Layer and Schedule Operational Marketing Programs in Order to Advance Conversion Processes. </li></ul><ul><li>Telecenter </li></ul><ul><li>Field Visits </li></ul><ul><li>Advertising/Media </li></ul><ul><li>Direct Mail </li></ul><ul><li>Web Marketing (Transactional) </li></ul><ul><li>Financial Aid </li></ul><ul><li>Email Marketing </li></ul><ul><li>Campus Visits </li></ul><ul><li>Data Processing/Communications </li></ul><ul><li>Registration Access </li></ul><ul><li>Orientation </li></ul><ul><li>Advisement </li></ul>
  49. 49. 24X7 Global and Electronic Office Tools * Denotes 24/7 <ul><li>Apply-on-line * </li></ul><ul><li>Application Status Check * </li></ul><ul><li>Automated Telephone Status Check * </li></ul><ul><li>E-Brochure-On-Demand * </li></ul><ul><li>Chat Room, Telecounseling </li></ul><ul><li>Data Processing </li></ul><ul><li>Direct e-Mail </li></ul><ul><li>Download Applications/Test Scores </li></ul><ul><li>Work Flow Routing of Folders </li></ul><ul><li>Email Broadcast </li></ul><ul><li>High School Counselor Service Center * </li></ul><ul><li>OCR Scanning of Applications </li></ul><ul><li>Telephone Broadcasts </li></ul><ul><li>Quick Retrieval Document Images </li></ul><ul><li>Virtual Advisor * </li></ul><ul><li>Web Site * </li></ul>
  50. 50. Rising Electronic Tools: A Side Note <ul><li>The New Revolution of tools </li></ul><ul><li>Blogs and Bulletin Boards </li></ul><ul><li>Instant Messaging </li></ul><ul><li>Text Messaging Blasts </li></ul><ul><li>Face Book </li></ul><ul><li>Podcasts </li></ul><ul><li>Video Streaming </li></ul><ul><li>Chat </li></ul>
  51. 51. Professional Activities <ul><li>SEM Plans should detail professional activities </li></ul><ul><li>and accomplishments (Internal vs. External). </li></ul><ul><li>Community activities are also important to note. </li></ul><ul><li>Continued academic relationships </li></ul><ul><li>http://www.kennesaw.edu/admissions/professional.html </li></ul>
  52. 52. Joe F. Head Dean of University Admissions and Enrollment Services [email_address] http://www.kennesaw.edu/admissions/professional.html http://www.kennesaw.edu/admissions/gacrao/history.html (770) 423-6500
  53. 53. Thanks !
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×