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  1. 1. Touro College Course Syllabus Department: Business Course Title: Business Policy Course Number: EBM 493 Prerequisites: Senior Standing. Required for all Business Majors Credit Hours: 3 Developer: Ira Teich, Ph.D Last Update: 12/1/03 Course Description: An integrated capstone course focusing on application of case studies to the nature, functions and activities of actual businesses, analyzing objectives, policies, and performance, all in relation to the outside environment. Emphasis is planced on ethical aspects of decision-making. Case studies will be used to develop analytical skills. Knowledge and techniques, which have been learned in earlier courses, will be applied in this course. Department Objectives: 1. Understanding of the respective discipline from a theoretical basis. 2. Understanding of the respective discipline from a practitioner basis. 3. To familiarize the students with the appropriate level of the core concepts of the specific subject area. 4. To show the students how the specific subject benefits an organization, its targeted audience, its stakeholders, and home and host markets. 5. To delineate, analyze, and synthesize the various subject components. 6. To allow each student multiple opportunities to demonstrate acquired knowledge via interactive and/or individual activities such as class participation, homework, exams, presentations, and term projects. 7. To learn the importance of ethical individual and organizational behavior. 8. To develop an understanding of how local, regional, national, and world events and changes impact organizational behavior. 9. To understand the impact of changing and new technologies, such as the Internet, on business activities and decision-making. 10. To gain an appreciation of the dynamics of change. 11. To learn the specific terminology and definitions associated with each discipline. Course Objectives: 1. To challenge the students’ strategic business planning, justification, and implementation abilities 2. To present real world situations which require the student to develop strategies which maximizes a company’s opportunities and minimizes the threats 3. To allow the student to integrate knowledge gain in accounting, finance, management, and marketing applied toward developing a strategic plan
  2. 2. 4. To expose the student to a senior management perspective of the organization, its stakeholders, competitors, and markets served. Institutional Objectives: 1. To enrich students’ appreciation of the Jewish heritage. 2. To promote study of traditional liberal arts and sciences. 3. To foster an appreciation of scholarship and enhance research skills in business disciplines. 4. To further professional and pre-professional career interests of students in the fields of management and marketing. 5. To prepare students to contribute to society through education and community service. 6. To develop students’ critical reading, listening, and reasoning skills. 7. To develop students’ abilities to solve problems, interpret data, and to foster analytical and quantitative thinking. 8. To promote sensitivity to ethical issues and promote moral reasoning. 9. To prepare students to communicate clearly and effectively in spoken and written forms. 10. To foster students’ abilities to access and evaluate information objectively and effectively. 11. To introduce students to skills needed to function effectively in a technological society. 12. To foster respect for and appreciation of cultural diversity. 13. To enhance a global perspective regarding economic, social, and cultural issues. 14. To meet the special needs of under-prepared students through developmental skills courses in English, ESL, and mathematics. Course Content: Students take the perspective of senior managers in developing long-term corporate strategies, which enhance the overall effectiveness of the organization. As the capstone business course, students will be applying their accumulated learning amassed in accounting, finance, management, and marketing courses. Topics include corporate governance, competitive activity within given industry structures, and maximizing corporate effectiveness and efficiency within stated constraints. Hardware/Software/Materials Requirements: Not Applicable Grading Guidelines: The instructor will determine the value and weighting of each course component as well as the cut-offs for each letter grade in accordance with institutional suggestions and the due dates of each. The instructor will determine the number and nature of exams and assignments, which test students’ ability to learn the subject as well as demonstrate the students’ ability in learning critical subject skills. The exact grading guidelines must appear in the course outline section of this syllabus. At a minimum, there will be a mid-
  3. 3. term and final exam and an assessment of the students’ contribution to the topical classroom lectures. Methodology: Subject lectures will be enhanced using a combination of the following learning tools: textbook, handouts, overhead transparencies, chalkboard, videos, guest speakers, case studies, current articles found in newspapers and/or magazines, and Socratic classroom environment. Other creative learning methods, as determined by the instructor, will also be employed. At a minimum, each class session will employ two or more instructional methods. Course Text(s): REQUIRED TEXT: Strategic Management, 13th ed.; Thompson & Strickland; ISBN 0-07-244371-5 [text]; McGraw-Hill Bibliography: Anders Aslund. Building Capitalism: The Transformation of the Former Soviet Bloc. Cambridge University Press. 12/2001. ISBN: 0-521-80139-7. Dan Coffey (Editor), Carole Thornley (Editor). Industrial and Labour Market Policy and Performance: Issues andPerspectives. Routledge. 07/2003. ISBN: 0-415-26786-2. Maher Dabbah. The Internationalisation of Competition Regulation. Cambridge University Press. 10/2003. ISBN: 0-521-82079-0. Daniel Drache. Between the Market and the Public Domain: Redrawing the Line. Routledge. 08/2001. ISBN: 0-415-25469-8. Eagles Publishing. Strategos Business Policy, a Process: The CEOs (General) Poised Attack to Win. Eagles Publishing. 08/2002. ISBN: 0-9713609-2-8. Ronald Hall (Editor), Alasdair Smith (Editor), Loukas Tsoukalis (Editor). Competitiveness and Cohesion in EU Policies. Oxford University Press, Incorporated. 03/2001. ISBN: 0-19-829522-7. Icon Group International, Inc Staff. Policy Management Systems Corp.: Labor Productivity Benchmarks and International Gap Analysis. Icon Group International, Incorporated. 10/2000. ISBN: 0-597-28011-8. Catherine Jones Finer (Editor), Gillian Lewando Hundt (Editor). The Business of Research: Issues of Policy and Practice. Blackwell Publishing. 08/2001. ISBN: 0-631-22824-1. Paul Krugman. The Great Unraveling: Losing Our Way in the New Century. W. W. Norton & Company, Incorporated. 09/2003. ISBN: 0-393-05850-6.
  4. 4. Ding Lu (Editor), G Wen (Editor), Huizhong Zhou (Editor). Globalization and the Chinese Economy. Ashgate Publishing, Limited. 06/2003. ISBN: 0-7546-3194-X. Robert G Murdick, Harold C Babson, R Carl Moor, William H Tomlinson. Business Policy and Strategy: An Action Guide. Saint Lucie Press. 07/2000. ISBN: 1-57444-277-5. Manfred Neumann. Competition Policy: History, Theory and Practice. Edward Elgar Publishing, Incorporated. 04/2001. ISBN: 1-84064-300-5. Michael Porter, Hirotaka Takeuchi, Mariko Sakakibara. Can Japan Compete?. Basic Books. 10/2000. ISBN: 0-465-05989-9. Leonard S Reich. The Making of American Industrial Research: Science and Business at GE and Bell, 1876-1926. Cambridge University Press. 08/2002. ISBN: 0-521-52237-4. F M Scherer. Competition Policy, Domestic and International. Edward Elgar Publishing, Incorporated. 01/2001. ISBN: 1-84064-320-X. Vivek Suneja (Editor). Policy Issues for Business: A Reader. Sage Publications, Incorporated. 03/2002. ISBN: 0-7619-7414-8. George Symeonidis. The Effects of Competition: Cartel Policy and the Evolution of Strategy and Structure in British Industry. MIT Press. 02/2002. ISBN: 0-262-19468-6. John Viney. The Culture Wars: How American and Japanese Business Have Outperformed Europe's and Why the Future Will Be Different. John Wiley & Sons, Incorporated. 03/2001. ISBN: 1-900961-25-3. David L Wank. Commodifying Communism: Business, Trust and Politics in a Chinese City. Cambridge University Press. 07/2001. ISBN: 0-521-79841-8. Thomas L Wheelen, J David Hunger. Concepts in Strategic Management and Business Policy. Prentice Hall PTR. 07/2003. ISBN: 0-13-142405-X Thomas L Wheelen, J David Hunger. Strategic Management and Business Policy. Prentice Hall PTR. 12/2001. ISBN: 0-13-065121-4. Thomas L Wheelen, J David Hunger. Concept of Strategic Management and Business Policy. Prentice Hall PTR. 11/2001. ISBN: 0-13-065131-1. Tom Wheelen, David Hunger. Strategic Management and Business Policy. Prentice Hall PTR. 07/2003. ISBN: 0-13-142179-4.
  5. 5. Ian Worthington, Chris Britton. The Business Environment. Financial Times/Prentice Hall. 12/2000. ISBN: 0-273-64163-8. Ian Worthington, Chris Britton. The Business Environment. Financial Times/Prentice Hall. 06/2003. ISBN: 0-273-67827-2.