Ahsan Masood Ahmed
Riyadh, Kingdom of Saudi Arabia
Tel: (+966) -1- 4635150 Ext 105; Mob.(+966) 504224831
e-mail:- email@example.com ; firstname.lastname@example.org
Thirty one years of work experience in wide-ranging and diverse business activities from
International marketing; strategic & business planning to driving project execution. Out of
this 17years I have worked in Saudi Arabia.
• Academics: Graduation with Physics Honors, DBA, MBA from FMS, University of
Delhi, one of the top business schools in India.
• Career span covers working in the fields of strategic planning, performance
management, change management, business development and International
• A decade of experience in development and deployment of strategic and decision
making processes & tools leading to the development of strategic and business
plans. Have led strategic planning teams at SBUs (Strategic Business Units) and
• Have worked in various industries, geographic regions and markets, in cross cultural
multinational environments. Comprehensive understanding of Fertilizer,
Petrochemical, Minerals and Metals, and consumer goods industries.
• Experience of working at/with all management levels. Ability to lead as well as work
as a team member to translate the industry knowledge to deliverable solutions. Have
often played the role of Business Advisor to senior management of the organization.
• Worked on business strategy, performance measurement and change management
projects in association with globally renowned management consultants like Arthur
de Little (ADL); Accenture; Paap Associates Inc; Information Associates (Learning
Organization), McKinsey etc.
• Flair for conducting seminars and delivering business specific lectures.
• Widely traveled across the globe.
Besides contributing in the growth of business organizations capable of adding value to any
institution involved in pursuit of academic excellence in the field of business studies and
related research activities.
o Knowledge of contemporary professional management concepts, principles, theories,
and practices related to functional areas of strategic planning, and business
processes and their applications like MBO; Michael Porter’s five forces model for
competitive advantage; Michael Robert’s model for strategic thinking; Peter Senge’s
Learning Organization techniques; McKinsey’s concepts of granularity of growth.
o Ability to customize & apply knowledge base techniques for addressing organizational
planning and change management needs. Development of business strategic growth
models; applications and testing their efficacy.
o Hands on experience in the development of strategic plan for large globally operating
business organizations like SABIC & MA’ADEN, Saudi Arabia. Job comprising of
identification & investigation of business opportunities; assessment of their current
realities and development of strategic thrusts; analysis of strategic options and
initiatives; identification of risks and development of mitigation plans.
o Good insight in defining the scope of the analysis; supervising selective gathering
and analysis of key data.
o Ability to critically analyze and evaluate the changing industrial scenarios and
business landscapes for corporate decisions. Have been involved in due diligence of
o Experience of conducting market related feasibility studies for investment and joint
venture decisions; application of stage- gate systems for projects evaluation,
construction and commissioning; conducting performance management.
o Avid proponent and advocate of creative & ‘out of the box’ thinking in the business
development and planning process for growth in tomorrow’s business areas.
o For arriving at strategic directions have successfully proposed and helped
management teams in using ‘alternative scenarios’ techniques and identification of
business ‘trends’ and ‘drivers’ for petrochemical industry and fertilizers.
o Conducted workshops and seminars on strategy development; change management
and allied techniques & processes.
o Articulate and deft in both written and oral communication. As guest speaker
delivered lectures on business issues and allied subjects on different venues that
spreads over management institutions (Indian Institute of Foreign Trade – New
Delhi; Administrative Staff College of India - Hyderabad), Management forums,
Public forums, and Indian Embassy.
o Coordinated building & sustaining ‘organizational Learning’ process in the SBU and
between the SBUs. Have been key member of the ‘mindset shift’ team.
o Effective communicator with peers, subordinates and senior management on both
individual and group basis.
o As Manager Strategic Planning and Business Development in MA’ADEN – Saudi
Arabia’s leading Minerals & Metals organization, have successfully completed in
July’08 the first strategic & business plans for the Phosphate SBU.
o As one the group leaders in the ‘Change Management’ project, playing a crucial
role in the development of the ‘Planning and Performance Management
Infrastructure’ for MA’ADEN. The project is being developed under the aegis of
McKinsey as the management consultants.
o During 2006 – 2007 as a core member of SABIC ‘Corporate Strategy Project Team’
made valued contributions in the development of Petrochemical Strategy 2020 for
the next decade.
o As the ‘Team Leader’ for development of Fertilizer Strategy guided the
transformation in SABIC Fertilizer SBU’s strategic thinking process. It resulted in re-
orientation of the approach and development of completely new and competitive
business model to yield a growth of three folds in terms of revenue and sales
tonnage by the year 2020 at the projected EBIT and ROCE levels.
o At the corporate level have led a team to produce a blue-print for simplification and
integration of SABIC’s corporate ‘Strategic Management Process’ with SABIC Europe.
o To align the activities of R&T(Research and Technology) division with the corporate
strategic goals and to sharpen the focus of technological research developed and
customized for the first time a ‘Technology Strategy Process’ for SABIC.
o In the early ‘90s have been a nominee on Govt. of India’s panel of experts for UN
o Through re-positioning of products in the market and making corresponding changes
in marketing model at TATA Exports Ltd brought about a complete turnaround of its
underutilized, loss making poly-urethane plant to produce at full capacity at
substantial profit. Was specially felicitated by the company for this achievement.
o Accelerated the movement of slow moving inventory & seconds from the production
line at Tata Exports Ltd by introducing alternative uses and creating value for the
MA’ADEN (Saudi Arabian Mining Company), Riyadh, Saudi Arabia (Nov’2007 … till
Manager Strategic Planning & Business Development –
After completing the Strategic plan in 2008 I am presently pursuing the implementation of
strategic initiatives which includes coordination with Worley Parsons on execution of the
world’s largest integrated Rock–to–DAP project in Al Jalamid & Raz az Zawr, valued at $5.6
billion. My additional activities and achievements include:-
a) Developing processes whereby the Operational Readiness of the Project is closely
monitored to ensure that its completion is on time and within budget.
b) Monitoring the cash flow of the project and the ‘condition precedents’ of the financial
institutions for obtaining the desired funds.
c) Initiating expansion and diversification studies to include new products from newly
explored phosphates deposits in Al Khabra (Northern Saudi Arabia)
d) Periodic update of Strategic Plan and to initiate strategic dialogues at the top
e) In addition provide assistance as and when required on planning & business
development matters to the corporate office. Have already contributed substantially
on CMO (Change Management Organization) and ERM (Enterprise Risk Management)
projects of the corporate Ma’aden.
SABIC, Riyadh, Saudi Arabia (2000 – Oct’2007)
Strategic Planner – with prime responsibilities to assist and advise on strategy
development & strategic matters.
Have played dual role in serving the Fertilizer SBU as a Strategic Planner and participated as
panel member in ‘Strategy Projects’ at the corporate level. As Strategic Planner have been
discharging incumbent responsibility of advising on long-term perspective of SBU's business
with specific focus on investment opportunities. In the process have assisted as well as
carried out the following activities:-
o Investigation & market analyses for SABIC’s greenfield fertilizer projects and de-
bottlenecking of urea – ammonia plants (involved in this activity since 1993).
o Created procedures for industry & business environment scan. SWOT analysis;
Periodic scrutiny of the value chain of the SBU;
o For strategic planning purpose have routinely analyzed 'Competitor's & 'Buyers'
profile; macro economic factors & their long term implications on SABIC’s fertilizer
SBU; maturity and intensity of competition in the fertilizer industry.
o Alignment of the Strategic Plan with Business Plan; Annual review of the Strategic
Plans for Ammonia, Urea & Phosphates.
o Monitoring of the plan and quarterly reporting of the status;
o Advising the strategic fit for investment initiatives and Joint Ventures both in the
kingdom and abroad;
SANAPIC, Riyadh, Saudi Arabia (1992 – 2000)
Senior Marketing Analyst – was responsible to assist in development and consolidation of
Marketing and Operation Planning functions of the then newly formed organization SANAPIC
– a marketing subsidiary of SABIC. Assignments & functions carried out included:-
o Building markets & customers profiles; Identification of markets potential; Supply
& Demand analysis for Urea, Ammonia and Phosphates; establishing processes for
smooth business operations.
o Development of pricing mechanism for spot sales and formulae based long term
o Coordination for order bookings / delivery commitment with production between
SANAPIC and SABIC’s affiliate organizations - SAFCO; Ibn Al Baytar & Al Bayroni
o Coordination of sales with logistics; Advising on development of Marketing Plans.
o Advising sales and territory executives on product allocation and profitability;
o Liaison with R&T for product development; Product launching in new markets.
MMTC of India Ltd, Jaipur, India (1985 – 1992)
Dy. General Manager - (previously worked as Dy. Divisional Manager– Corporate Planning
& Business Development and Senior Manager in the same organization);
Carried out following major functions:
o Imports of steel into India and the associated activities like assessment of supply &
demand; gap analysis, global tendering & distribution of the products.
o Business development - primarily exports of small scale industry sector.
o As deputy General Manager of Gems and Jewelry Division headed MMTC’s operation
in Jaipur, India. Helped in value addition to the business and expanding its scope.
o Counter trade against fertilizer imports.
Acquired good insight into negotiations with international companies and liaison with
ministries and govt. agencies.
TATA EXPORTS Ltd, (1978 – 1985)
Branch Manager - (Joined the Leather Division of the organization as Management Trainee,
subsequently worked as Export Executive and Branch Manager.)
Carried out following functions:-
o Conducted market surveys - both domestic & international (USA, Middle East etc.) for
developing new export markets for the organization;
o Developed marketing network and organized product launching in the markets;
o Organized and participated in several International fairs and conferences.
o Served as the youngest branch manager at Tata Exports during that period.
o MBA - Marketing & Finance (1976-78) – Faculty of Management Studies (FMS),
University of Delhi.
o Post graduate Diploma in Bank Administration (DBA) -1975-76 – gold medalist.
o M. Sc (P) – Physics (1974-75)
o Nationality: Indian
o Date of Birth: 30th August 1954
o Marital Status: Married; wife has done masters (MA) and M.Phil. in History
o Children: Have three children – two sons (elder studying Mechanical Engineering in
India and the younger one is in 10th grade studying in Riyadh, Saudi Arabia); one
daughter doing her graduation in Economics in University in India.
o Vice President of International Management Forum, Riyadh.
o Have obtained several proficiency certificates through out the professional career
variety of courses on TQM; Balance Score Card; Strategic Planning; Organizational
Learning, Change management etc.
o Avid reader of books and journals.
o Deep concern about environment; great interest in conservation of wildlife both flora
Dated: Nov’ 2009