BA 490C – Strategic Management – Fall 2003
BA 490C-02 (Sequence # 2125) MWF 9:10 AM
Professor: Jon Ozmun
Office: BA 256
Office Hours: Tuesday 10-11AM; Thursday 10-11:30AM; And by Appointment
Phone: 523-7380 E-mail: email@example.com
Catalog Description: BA 490C Strategic Management (3). Role of the general manager in dealing with
strategic business challenges and providing leadership to the organization; integration of functional
areas, policy formulation and implementation, multinational and ethical issues.
Prerequisites: Senior standing in Business Administration, completion of CBA written communication
requirement, and all CBA core courses. Oral communication requirement is a prerequisite or co-requisite.
Justification: This is a capstone course that draws upon all of the CBA core courses and stresses
complex and interdisciplinary applications of the combined theories and experiences of these basic
courses. The communications courses are required as this capstone course requires a research
paper, write-ups of articles and class presentations.
COURSE OVERVIEW: This is an integrate course that provides you an opportunity to apply knowledge
and skills gained throughout your business administration program. Through study of strategic
management concepts combined with the use of case studies and a business simulation, we seek to
understand the organization as an integrated system.
Typically, we will take the perspective of the general manager, for example, the president, chief
executive officer (CEO), general manager (small business) or the manager of a divisional unit within the
firm. We will emphasize the manager’s responsibility to prove overall direction to their organization.
A major way the manager provides overall direction to an organization is through the formulation and
implementation of strategy. Essentially, strategy is the organization’s plan for pursuing success in the
future. Strategy includes an organization’s goals, mission, purpose, policies, objectives, plans and
programs. Strategy may be specified explicitly; however, in some instances, strategy is derived implicitly
from the firm’s behaviors.
EXPECTATIONS: This is a bridge course between your academic pursuits and employment in an
organization. I expect that you conduct yourself professionally, including being in class, being on time,
being prepared and ready to contribute individually and as a team member. Being professional includes
fulfilling your obligations on time and eliminating undesirable surprises for those who depend on you.
BusinessWeek (20 weekly issues – September through December 2003) Each student will be
required to reimburse the instructor the cost of a 20 week subscription to BusinessWeek ($20).
The current issue of BusinessWeek will be distributed each week by the instructor.
Player’s Manual for The Business Policy Game, An International Strategy Simulation, 5th Edition
by Cotter and Fritzsche. The first assignment from this manual is on September 5th. Individual
copies of the manual will be available as follows:
a. Printed copy: From CBA Support Services (Room 111) for the cost of printing.
b. Viewable online: either on the internet at the BPG web site or on the CBA LAN.
Specifics will be provided in class.
Each team must purchase a license to use the manual and the software for the simulation. The team
license costs $100 and must be obtained using a credit card in the Player’s Area of the BPG website
(http://www.eskimo.com/~bpg/). To access the Player’s Area, your user name is “player”. The instructor
will provide the password. Use lower case and do not include the quotation marks. A license must be
purchased no later than Monday October 25 th. Each team must have a license to enter a decision for
Year 4, Quarter 1.
COURSE LEARNING OUTCOMES: After taking this course, you should have:
1. Demonstrated your ability to integrate the concepts of management, marketing, finance,
accounting, economics and information systems to analyze interdisciplinary case and
simulated management situations.
2. Engaged in strategic planning, strategy formulation and implementation within a global
3. Reviewed current business in society, legal, and ethical issues within a global business
4. Reviewed selected key business and economic concepts and tools, and applied these in
complex business situations.
5. Applied analytical, decision-making, and communication skills.
ADDITIONAL COURSE OBJECTIVES:
1. To demonstrate your ability to function as an effective member of a management team.
2. To develop an understanding of the central significance of strategy to the success of the
3. To improve your potential contribution to an organization by developing your abilities to
view situations from an overall perspective.
4. To enhance through written work, oral advocacy, class discussion, and formal
presentations the communications skill needed to convince colleagues and management of
the value of your work.
5. To increase your confidence in complex situation involving ambiguity and uncertainty.
APPROACH TO LEARNING: Three basic approaches to learning are planned: (1) a study of business
and societal issues as presented in BusinessWeek articles, (2) an analysis of case studies from
BusinessWeek articles, and (3) competitive participation in a BPG simulation. Class sessions are
interactive with extensive student-to-student interaction. The instructor will often serve primarily as
GRADING: Points are awarded throughout the course for specific assigned activities. Your grade will
be based on the percentage of the total possible points you receive. The following assigned activities
will be evaluated:
BusinessWeek Research Paper
Each student will write a strategic analysis based on a company of their choice.
Articles from BusinessWeek may serve as the primary source for this
assignment. This assignment is due by 5 PM on Wednesday,
November 25, 2003. Late assignments will be penalized at least one letter
grade. (I) 180
BusinessWeek Case Studies/Articles
Class Discussions (On-Time Attendance is Required) (I) 20
Oral Presentation (from BusinessWeek article) (I) 20
Final Exam covering assigned BusinessWeek articles (I) 50
Written Monthly Reports of BusinessWeek articles (I) 60
Total Points BusinessWeek Activities (I) 330
“The Brownie Factory”Case Study (I) 30
Business Policy Game Simulation
Quizzes (I) 20
Forecasting/Proforma Statements (T)
Sales Forecasts for 3-1, 3-2, 3-3 & 3-4 40
Production Cost Statements for 3-2, 3-3 & 3-4 30
Income Statements for 3-3 & 3-4 30
Cash Flow Statement for 3-4 30
Strategic Business Plan – End of Year 3(T) 80
Management Report - End of Year 4 (T) 30
Cash Management 5-1 through 6-4 (T) 40
Presentation to Board of Directors – End of Year 5 (I & T) 40
Meeting Deadlines (T) *
Attendance (I) *
Peer Evaluations (I) *
BPG Simulation – Overall Performance (T) 100
Total BPG Simulation Activities 440
Total Points Course 800
I = Individual Grade
T = Team Grade The Team Grade will be allocated to the individuals according to the information
obtained from the Peer Evaluations.
* Meeting Deadlines, Attendance, and Peer Evaluations are required and expected from BPG teams
and from individual team members. Sub-standard performance on these
dimensions will result in point deductions for the team and/or individual team
Academic dishonesty will not be tolerated and may result in the grade of “F” for the course. Refer to
the student handbook for a presentation of the University policy on academic dishonesty. The official
University deadline for a “Withdraw Passing” (W) is October XX, 2003.
CONTACTING JON OZMUN: You can contact me by stopping by my office during office hours, or by
using email. My e-mail address is firstname.lastname@example.org.
COURSE ACTIVITY SCHEDULE
BA 490 Fall 2003 Schedule
Wk. Mo. Date Topic Comments-Goals-Assignments
1 Aug 25 Introduction to BA 490C Discussion of Course Syllabus & BusinessWeek (BW);
Self-Introductions by students Selection of BW articles for Presentation No. 1
Handouts: BW articles and others
27 Strategic Management concepts Come prepared to discuss handouts.
Selected BW article by instructor
29 Strategic Management concepts Come prepared to discuss handouts.
Selected BW article by instructor Handout “The Brownie Factory” case study
2 Sep 1 Labor Day Holiday
3 In-class strategic management Come prepared for in-class assignment covering “The Brownie Factory”
assignment: “The Brownie Factory” Purchase Players Manual for the BPG simulation no later than today.
Read BPG Chapters 1, 2 & 3 (omit sections on Nystok and Pandau)
5 “The Brownie Factory” Continued
3 Sep 8 Quiz 1 - covering assigned BPG Chapters Discussion of “Starting Position”
Introduction to BPG Simulation Assign BPG Chapter 5 “Marketing: Strategy”
10 Quiz 2 – covering BPG Chapter 5 Discussion of “Marketing Strategy”; Assign BPG Chapter 6 “Marketing:
Introduction to BPG Simulation Sales Forecasting” and sales forecasting assignment
12 Quiz 3 – covering BPG Chapter 6 Assign BPG Chapter 7 “Production Planning, Scheduling and Costs”
Introduction to BPG Simulation
4 Sep 15 Student Presentations & Discussions Attendance is mandatory
17 Student Presentations & Discussions Attendance is mandatory
19 Student Presentations & Discussions Attendance is mandatory
First Monthly Written BW Articles report is due by 5 PM.
5 Sep 22 Student Presentations & Discussions Attendance is mandatory
24 Student Presentations & Discussions Attendance is mandatory
26 Quiz 4 – covering BPG Chapter 7 Assign BPG Chapter 8 “Production: Capacity Changes”
Introduction to BPG Simulation
6 Sep 29 Quiz 5 – covering BPG Chapter 8 Progress Report 1 - BW Research Paper is due..
Introduction to BPG Simulation
Oct 1 BPG Management Teams are formed today. Attendance is mandatory
3 In-class work session – Room 117 Sales Forecast Assignment & First Decision
7 Oct 6 In-class work session – Room 117 Sales Forecast Assignment (T) &
BPG 3-1 are due by 2 PM.
8 In-class work session – Room 117 Production Cost & Gross Profit Estimate
10 In-class work session – Room 117 Sales Forecast, Production Cost & Gross Profit Estimate (T) &
BPG 3-2 are due by 2 PM.
8 Oct 13 In-class work session – Room 117 Profoma Income Statement
15 In-class work session – Room 117 Sales Forecast, Production Cost, Proforma Income Statement (T) &
BPG 3-3 are due by 2 PM.
17 In-class work session – Room 117 Proforma Cash Flow Statement
Second Monthly Written BW Articles report is due by 5 PM.
9 Oct 20 In-class work session – Room 117 Sales Forecast, Production Cost, Proforma Income & Cash Flow
Statements (T) & BPG 3-4 are due by 2 PM.
22 In-class work session – Room 207 Discussion of Written Strategic Plan & Goal Attainment Report
24 In-class work session – Room 207/117 Work on Strategic Plan & GAR
10 Oct 27 In-class work session – Room 207/117 Team license for the Business Policy Game must be purchased by today.
Work on Strategic Plan & GAR
Progress Report 2 - BW Research Paper is due.
29 In-class work session – Room 207/117 Work on Strategic Plan & GAR
Strategic Plan, GAR & BPG 4-1 are due by 5 PM.
31 In-class work session – Room 117 BPG 4-2 is due by 2 PM
11 Nov 3 In-class work session – Room 117 BPG 4-3 is due by 2 PM
5 In-class work session – Room 117 BPG 4-4 is due by 2 PM
7 In-class work session – Room 207 Management Audit & GAR for Year 5
12 Nov 10 In-class work session – Room 207
12 In-class work session – Room 117 Management Audit, GAR & BPG 5-1 are due by 2 PM
14 In-class work session – Room 117 BPG 5-2 is due by 2 PM
13 Nov 17 In-class work session – Room 117 BPG 5-3 is due by 2 PM
19 In-class work session – Room 117 BPG 5-4 is due by 2 PM
21 In-class work session – Room 207/117 Prepare for BOD Presentations
Third Monthly Written BW Articles report is due by 5 PM.
14 Nov 24 Presentations to Board of Director
26 Presentations to Board of Director BusinessWeek research paper is due by 5 PM
Assignment of BW articles covered on Final Exam
28 Thanksgiving Holiday Break
15 Dec 1 In-class work session – Room 117 BPG 6-1 is due by 2 PM
3 In-class work session – Room 117 BPG 6-2 is due by 2 PM
5 In-class work session – Room 117 BPG 6-3 is due by 2 PM
16 Dec Finals Final Exam: Tuesday at 10 AM – Room 207 Final Exam covering assigned BW articles
Week BPG 6-4 is due at the beginning of the Final Exam class period.