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BA 410 - Business Policy - 3 SEMESTER HOURS 3 Semester Hrs – Elliott 310
Term: Spring 2010 Instructor: Dr. Dan Gilbert
Day and Time: 9:00 a.m., MWF Office Phone: 423-746-5280
Office Location: 204 Elliott Home Phone: 423-476-4525
Office Hours: MWF 10:00-11:00; MW 2:00-3:00; T-H 5:00-6:00; other hours by appointment
E-mail Address: firstname.lastname@example.org Website: www.twcnet.edu/dgilbert
Course Description: A capstone course required of all Business Administration majors.
Management problem-solving, problem analysis, and design-making procedures will be
presented. The case method of study is used extensively. Prerequisite: Senior standing and
completion of business core requirements.
In keeping with the spirit of the liberal arts, Tennessee Wesleyan College seeks within the
framework of the Judeo-Christian tradition to provide for students the highest quality
educational experience, to promote personal responsibility, integrity, and purpose, and to prepare
students for a life of leadership and service in an ever changing global community.
Tennessee Wesleyan takes pride in its role as a small church-related college affiliated with the
United Methodist Church and accepts the challenge of advancing a community of learning on
the main campus in Athens and at its off-campus sites. The College serves a heterogeneous
student body comprising traditional and non-traditional students, non-degree-seeking adult
learners, and international students. Highly-qualified faculty and staff are committed to assisting
students in the realization of their full potential by providing appropriate career, preprofessional,
and professional education and/or requisite preparation for continued study in graduate school.
The College offers baccalaureate programs in fine arts, humanities, natural and social sciences as
well as business, nursing, other career-related areas, and teacher certification. The curriculum is
designed to prepare graduates to be knowledgeable, to think critically and creatively, and to
develop a basis for effective judgment.
College-Wide Learning Outcomes (those specific to this course have been marked with an asterisk)
In order that they may take their places among those who lead and serve, graduates are expected
to be able to:
1. use effectively the communication skills of reading, writing, speaking, and listening*
2. be knowledgeable of religious beliefs and issues, the religious positions of others, and the
choices with which religion confronts them
3. recognize the issues that affect social and political behavior in their historical and
4. demonstrate mathematical and basic computer skills, and discover the impact of science
5. appreciate the contributions of the arts and literature to life enrichment
6. choose physical activities which will enhance wellness.
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Course Goals and Course Objectives/Competencies/Skills
1. To acquaint students with the fundamental principles of all areas of business.
2. To allow students to effectively express themselves in all areas of communication: reading
writing, listening, speaking, and nonverbal.
3. To develop an understanding of the role business leaders portray in today’s society.
Course Relationship to Major Program and Department or Institutional Purpose
1. This course will prepare graduates to be knowledgeable, to think critically, and creatively,
and to develop a basis for judgment in the business setting, which is a part of Tennessee
Wesleyan College’s curriculum.
2. This course is a requirement for all business administration majors as all business skills are
essential for effective managers and employees in any setting.
Course Relationship to Content Area Knowledge and Skills from the Education Matrices: None
Required Text: Thompson, A. A., Strickland III, A. J., & Gamble, J. E. (2010). Crafting
and executing strategy: The quest for competitive advantage. Concepts
and Cases. (17th ed.). Boston: McGraw-Hill Irwin. ISBN:
* Notes: ● Due to in-class readings and case discussions, the student must have a
personal copy of the required textbook and bring it to each class.
• The correct edition of textbook (17th ed., published 2010) contains the
required cases you will need for this course.
• You are required to have the correct edition of the textbook on the
first day of class.
Textbook website: www.mhhe.com/thompson
Students are encouraged to visit the On-line Learning Center. Completing the optional
on-line quizzes and assignments can assist with in-class exam preparation.
Also available is a glossary of terms, chapter outlines, and other instructional aids.
Optional Student Power Point Slides:
Power Point Slides of each chapter are available on the textbook website in the On-Line
Learning Center. (Select a chapter from the drop down menu and the power point slide link will
Flash drive recommended:
Teams will meet regularly during class time to coordinate individual assignments and
responsibilities. It is strongly recommended that each student bring a personal flash drive to
each class so assignments and material can be shared during these sessions.
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Topics or Units of Instruction:
Strategic Management Process Company Direction and Resources
Industry and Competitive Analysis Competitive Advantage
Global Markets Internet Economy
1. Major Field Test (MFT) Study Guide for Business Administration.
2. The most recent addition of the on-line Annual Report of the student’s assigned
3. Web-based articles, management books, business periodicals as assigned.
Harrison, J. S. S. & St. John, C. H. (2004). Foundations of strategic management (3rd ed.).
Mason, OH: South-Western.
Hitt, M. A., Hoskisson, R. E., & Ireland, R. D. (2004). Strategic management: Competitiveness
and globalization (6th ed.) Mason, OH: South-Western.
www.hoovers.com (free on-line financial and management data of publicly traded companies)
IPR strategic business information database. (This journal is available on-line through the
Management for Strategic Business Ideas. (This journal is available on-line through the Merner-
Sen, A. & Sengupta, D. N. (2005). Economics of Business Policy. Cary, NC: Oxford University
Strategic Management Society website: http://www.smsweb.org/
Wheelen, T. L. & Hunger, D. (2005). Strategic management and business policy (10th ed.).
Upper Saddle River, NJ: Prentice Hall.
Methods of Instruction and Learning:
Examination Team Case Studies
Unannounced Quizzes Class attendance and participation
Homework assignments Team Term (major) case – paper and presentation
Class discussion/assigned readings
Course Requirements and Means of Evaluation:
Class attendance is mandatory as you have three absences allowed. More than three absences
will result in a final grade reduction. NO make-up exams will be given and all work is DUE ON
THE DATE AND TIME ASSIGNED. Due to the nature of in-class cases these can not be
Daily attendance, work and class participation will count 10%.
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You must attend class on the date presentations are scheduled, even if you are not presenting.
Failure to attend class on these scheduled dates will result in significant grading penalties.
You are expected to abide by the College Honor System in keeping with the Honor Pledge,
“I pledge, on my honor, to conduct myself with the foremost level of academic
In keeping with the Honor System, there is a zero tolerance for plagiarism, which is the
appropriation of the work or ideas of another without proper acknowledgment. This instructor
views the following as a few examples of plagiarism:
• Copying and pasting material from internet sources into one’s report, without proper
credit given to the original source
• Copying material word-for-word into one’s report, without proper credit given to the
• Purchasing research papers or other material and submitting for credit
• Using a fellow student’s research or writing and submitting for credit
No credit will be given for an assignment that contains plagiarized contents.
Students will be assigned illustration capsules, exhibits, and figures from the textbook to discuss
Major Team Case
Students will be assigned to teams by the instructor. Teams will conduct a complete and
thorough analysis of the strategy decisions of an assigned organization. This will culminate in a
major paper and Power Point presentation of the team’s findings to the class.
Major Field Test
Students are required to complete the Major Field Test for business administration at the
scheduled time during the course. Scores on the MFT are used to calculate the overall course
grade. The MFT will be administered during class time on April 15, 2010. Attendance is
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Course Schedule (subject to change)
Week No./ Class Date and Scheduled Topic Required Readings Prior to Class
Beg. Date and Assignments Due
1. Jan 11 1/13 Introduction to Course and Course Requirements
1/15 What is strategy and why is it important? Chapter 1
2. Jan 18 1/18 The Managerial Process of Crafting and Executing Strategy Chapter 2
1/22 Student Teams Meet
3. Jan 25 1/25 Evaluating a Company’s External Environment Chapter 3
1/29 Student Teams Meet
4. Feb 1 2/01
2/03 Evaluating a Company’s Resources and Competitive Position Chapter 4
5. Feb 8 2/08 Exam I: Chapters 1 – 4
2/10 The Five Generic Competitive Strategies Chapter 5
2/12 Student Teams Meet
6. Feb 15 2/15
2/17 Supplementing the Chosen Competitive Strategy Chapter 6
2/19 Student Teams Meet
7. Feb 22 2/22
2/24 Competing in Foreign Markets Chapter 7
2/26 Trial Team Presentations (selected topics) – Attendance Mandatory 2 Copies PPT presentation due
8. Mar 1 3/01 Trial Team Presentations (selected topics) – Attendance Mandatory
3/03 Trial Team Presentations (selected topics) – Attendance Mandatory
3/05 Tailoring Strategy to Fit Specific Situations Chapter 8
Spring Break: March 8 – 12
9. Mar 15 3/15 Diversification Chapter 9; Midterm Peer
3/17 Evaluations Due
10. Mar 22 3/22 Exam II – Chapters 5 – 9
3/24 Strategy, Ethics and Social Responsibility Chapter 10
11. Mar 29 3/29 Building an Organization Capable of Good Strategy Execution Chapter 11
3/31 Managing Internal Operations (Horizon’s Career Fair: 11:00 – Chapter 12
4/02 Good Friday/Easter Break – No Class
12. Apr 5 4/05 Easter Break – No Class
4/07 Corporate Culture and Leadership Chapter 13
13. Apr 12 4/12 Student Teams Meet
4/14 MAJOR FIELD TEST – (9:00-11:00) ELLIOTT 210
All Team Papers Due; 2 Copies
4/16 Full Team Presentation – Attendance Mandatory All Students PPT presentation due
14. Apr 19 4/19 Full Team Presentation – Attendance Mandatory All Students
4/21 Full Team Presentation – Attendance Mandatory All Students
4/23 Full Team Presentation – Attendance Mandatory All Students
15. Apr 26 4/26 Full Team Presentation – Attendance Mandatory All Students
4/28 Full Team Presentation – Attendance Mandatory All Students
4/30 Final Peer Evaluations Due
16. May 3 5/03 Course Wrap Up and Review Team Make-Up and Corrections
5/05 Reading Day Team Make-Up and Corrections
Final Exam Monday, 5/10 – Final Exam, Chapters 10-13, 8:00 – 10:00
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94 = A
90 = A- Requirement Weight
87 = B+ Exams (3) 45%
84 = B
Team Case – selected sections 10%
80 = B-
77 = C+ Team Case – final report 25%
74 = C Major Field Test Score (see chart below) 10%
70 = C-
67 = D+ Peer Evaluations, In-class Discussion, Attendance, Participation, 10%
64 = D Quizzes, and Homework
60 = D- Total 100%
< 60 = F
Points Received on MFT Awarded
150 – 152 9
147 – 149 8
145 – 146 7
143 – 144 6
141 – 142 5
139 – 140 4
137 – 138 3
135 – 136 2
133 – 134 1
Clinical/Laboratory/Field-Based ≤ 132 0
Experiences: None * 153 points is the 50th percentile of national scores in 2009
Addendum - None
Date of Preparation/Revision – Dec 2010 by Dan Gilbert
ASSESSMENT MEASURES FOR COLLEGE-WIDE LEARNING OUTCOMES
Learning Outcome Measurement Assessment
Use effectively the Reading: Student will read the The student will be assessed on the
communication skills of reading, textbook, handouts, and effectiveness of these four skills as
writing, speaking, and listening assignments. 10 percent of the student’s grade is
Writing: Student will complete based on participation in class.
written exams and written business
Speaking: Student will participate
in class discussions and present
their business case to the class.
Listening: Student will attend class,
participate in lecture and exercises,
and follow verbal instructions
regarding homework, quizzes and
Recognize the issues that affect Issues that affect social and political The student will be assessed on his/
social and political behavior in behavior: Student will demonstrate her understanding of these issues by
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their historical and cultural an understanding of the social and demonstrating proficiency in the
perspective political impact of business policy business policy content, as 90% of
and strategic management, the students’ grades is based on the
including the significance of semester project and examination.
business ethics, competitive forces,
sustainable competitive advantage,
and conducting business in a global
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