An Introduction to nxtMOVE 2010
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  • nxtMOVE IS ULTIMATELY ALL ABOUT DELIVERING OPINIONS WITH EVIDENCE! We do this by assisting clients around four main service offerings: Market Evaluation & Forecasting: THE BATTLEGROUND Competitor Intelligence and Benchmarking: THE ADVERSARIES New proposition development: Marketing strategy development: NB Market eval, CI and NPD work are all elements that can be delivered separately, according to clients’ needs and gaps. When delivered together, nxtMOVE is also highly capable of delivering ‘holistic’ marketing strategy development services NB. WE DO NOT DO: Advertising and communications Generic MR: basic customer satisfaction / “A few focus groups” Tactical sales lead generation studies
  • nxtMOVE IS ULTIMATELY ALL ABOUT DELIVERING OPINIONS WITH EVIDENCE! We do this by assisting clients around four main service offerings: Market Evaluation & Forecasting: THE BATTLEGROUND Competitor Intelligence and Benchmarking: THE ADVERSARIES New proposition development: Marketing strategy development: NB Market eval, CI and NPD work are all elements that can be delivered separately, according to clients’ needs and gaps. When delivered together, nxtMOVE is also highly capable of delivering ‘holistic’ marketing strategy development services NB. WE DO NOT DO: Advertising and communications Generic MR: basic customer satisfaction / “A few focus groups” Tactical sales lead generation studies
  • nxtMOVE IS ULTIMATELY ALL ABOUT DELIVERING OPINIONS WITH EVIDENCE! We do this by assisting clients around four main service offerings: Market Evaluation & Forecasting: THE BATTLEGROUND Competitor Intelligence and Benchmarking: THE ADVERSARIES New proposition development: Marketing strategy development: NB Market eval, CI and NPD work are all elements that can be delivered separately, according to clients’ needs and gaps. When delivered together, nxtMOVE is also highly capable of delivering ‘holistic’ marketing strategy development services NB. WE DO NOT DO: Advertising and communications Generic MR: basic customer satisfaction / “A few focus groups” Tactical sales lead generation studies
  • nxtMOVE IS ULTIMATELY ALL ABOUT DELIVERING OPINIONS WITH EVIDENCE! We do this by assisting clients around four main service offerings: Market Evaluation & Forecasting: THE BATTLEGROUND Competitor Intelligence and Benchmarking: THE ADVERSARIES New proposition development: Marketing strategy development: NB Market eval, CI and NPD work are all elements that can be delivered separately, according to clients’ needs and gaps. When delivered together, nxtMOVE is also highly capable of delivering ‘holistic’ marketing strategy development services NB. WE DO NOT DO: Advertising and communications Generic MR: basic customer satisfaction / “A few focus groups” Tactical sales lead generation studies
  • nxtMOVE IS ULTIMATELY ALL ABOUT DELIVERING OPINIONS WITH EVIDENCE! We do this by assisting clients around four main service offerings: Market Evaluation & Forecasting: THE BATTLEGROUND Competitor Intelligence and Benchmarking: THE ADVERSARIES New proposition development: Marketing strategy development: NB Market eval, CI and NPD work are all elements that can be delivered separately, according to clients’ needs and gaps. When delivered together, nxtMOVE is also highly capable of delivering ‘holistic’ marketing strategy development services NB. WE DO NOT DO: Advertising and communications Generic MR: basic customer satisfaction / “A few focus groups” Tactical sales lead generation studies

Transcript

  • 1. An Introduction to nxtMOVE 2010
  • 2. We provide fact-based advice to clients nxtMOVE delivers evidence-based, strategic advice focused on customers, markets, competitors and channels. We enable our clients to identify and capitalize on market opportunities and stay ahead of the competitive curve.
  • 3. We present market informed decisions
    • Trade Groups
    • Academics
    • Niche Consultants
    • Regulatory bodies
    • Suppliers
    • Competitors
    • Distributors
    • Retailers
    Value Chain Consumer Research Industry Experts Secondary Sources Client Internal
    • Demographic
    • Macro-economic
    • Press releases
    • Articles
    • Product literature
    • POS Data
    • Market Research
    • Previous Analysis
    • Internal Expertise
    • Brainstorming
    • Surveys (web & telephone)
    • Online diaries
    • Focus Groups
    More Quantitative More Qualitative nxtMOVE ANALYSIS & SOLUTION
  • 4. nxtMOVE: Building Blocks for Strategy Development Strategic Market Analysis Competitive Intelligence & Benchmarking New Proposition Development Strategic Acquisition Services Based on our capabilities, we provide a range of strategic, advisory services to clients
  • 5. nxtMOVE provides a clear and comprehensive assessment of how markets are structured, the main drivers and pressures which influence them, what is likely to happen in the future, the opportunities for your company and how best to exploit them:
      • market opportunity assessment
      • market entry feasibility analysis
      • assessment of market trends and key drivers
      • market modelling and pragmatic market forecasting
      • scenario planning and commercial risk assessment
      • market portfolio analysis
    Strategic Market Analysis Strategic Market Analysis - 5.0% 0.0% Market Growth Rate (Average) 2004-06 Client X Growth Rate - 5.0% 0.0% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% Client X Growth Rate Growth of Client X against the Market Growth 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% - Growth of Client X against the Market Growth between 2004-06 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%
  • 6.
    • Internal Diagnostic
    • “ Where are we now?”
    • Differentiators
    • Strengths & Challenges
    • Long-term Goals
    • Growth Opportunities
    • New Customers
    • New Services
    • Positioning for long-term goals
    • External Analysis
    • Customer Perceptions
    • Market Dynamics
    • Competitive Landscape
    Gap Analysis Opportunity Analysis Strategic Decision Planning the Implementation Strategic Action How We Build Strategic Recommendations
  • 7. Competitive Intelligence & Benchmarking nxtMOVE evaluates competitors’ strengths and weaknesses, building a comprehensive view of their priorities and capabilities and helps you to develop effective counter measures
      • best practice development
      • benchmarking and evaluation
      • performance measurement
      • development of sales tactics
      • hot topic monitoring
      • trend analysis and forecasting
      • ‘ how to sell against’ tools
    Data Synthesis Impact on strategic decision-making process Intelligence Data Information Application Collection Competitive Intelligence & Benchmarking
  • 8. nxtMOVE provides a comprehensive repertoire of new proposition development services, from idea generation and testing through market forecasting and full commercial business case development: New Proposition Development
    • idea generation
    • detailed market assessment and research
    • external and internal concept testing
    • product testing and improvement
    • competitor response forecasting
    • idea screening and evaluation
    • business case development and planning
    • distribution channel development
    Ideas Feasibility Capability Launch Test markets Roll-out planning Implementation support Finalize business case Develop media and marketing plan Purchase physical resource Finalize partnership / contracts Commercial viability assessment (demand / competition/ pricing / margins) Business model development Develop / refine propositions Familiarization Blue sky idea generation ideas, test qualitatively Quantitative evaluation Stage 1 Stage 2 Stage 3 Stage 4 Ideas Feasibility Capability Stage 1 Stage 2 Stage 3 Build and develop Screen and shortlist New Proposition Development
  • 9. Market Analysis Acquisition Search Customer Due Diligence Portfolio Company Support Identify and evaluate potentially attractive markets Validate target cash flows for the right valuation Support the strategic initiatives of portfolio companies Find companies to acquire Strategic Acquisition Services nxtMOVE provides support in the key areas of the acquisition decision making timeline. From market identification and testing, through to customer due diligence and portfolio company strategic support. Strategic Acquisition Services
  • 10. Criteria Development for an Acquisition Refined Market Analysis Search – Target Identification Introduction to Client Gap Analysis Opportunity Analysis Strategic Acquisition Services: Buy-Side Search
    • Internal Diagnostic
    • “ Where are we now?”
    • Differentiators
    • Strengths & Challenges
    • Long-term Goals
    • Growth Opportunities
    • New Customers
    • New Services
    • Positioning for long-term goals
    • External Analysis
    • Customer Perceptions
    • Market Dynamics
    • Competitive Landscape
  • 11. Value Proposition of Strategic Analysis
    • Strategic initiatives in any market segment are best served by replacing “intuition” with initiative-driven strategic analysis.
    • The method for conducting strategic analysis should be repeatable, regardless of the strategic initiative.
    • Strategic analysis is most valuable when it is structured and methodical.
    • Engagement configuration should always take into consideration the proper insight from competitors, customers, and other market sources.
    • Independence of the engagement analysis is critical.
  • 12.
    • What are the competitive dynamics of our market in terms of growth, market size, industry trends, etc?
    • How might we be perceived in the marketplace from both a competitive and customer perspective?
    • How do we benchmark the operations of the “best in class”?
    • What should our organization look like in regard to key success factors, market position, messaging, etc?
    • Who are our customers?
    • How do we position our products within the marketplace?
    • What is happening with our potential future customer base?
    • What is the market opportunity at present and in the future?
    • What new markets are emerging that we might be able to access?
    • What gaps exist in our current product offerings, geographic presence, etc.?
    Typical Client Questions & Challenges
  • 13. Our Process – Insight Development
    • Initiate contact with target organizations
      • Knowledgeable sources: competitors, customers, partners, distributors, government officials and agencies, industry / financial analysts, etc.
      • Protect client anonymity / confidentiality
      • Disclose our identity
      • Respect confidentiality
      • No financial / material enticement or coercion
      • Discussion rather than survey
      • Multiple contacts typically made within each organization
  • 14.
    • Founded in 1982
    • Unbiased third party advice and insight
    • Global capabilities: language and proven track record in multiple industries in the global arena
    • Understanding of U.S. and global markets and industries
    • Interactive, flexible process
    • Industry expertise and practice areas
    nxtMOVE is a boutique strategy consulting firm based in Reston, VA
    • Diverse client base ranging from global industry leaders to private equity groups
    • We typically support executive decision-makers in strategy, marketing and development / innovation
    • Strong focus in:
      • Financial Services
      • Consumer Products
      • Industrial / Manufacturing
      • Health Sciences (Pharma, Biotech and Medical Devices)
      • Private Equity
      • Other Industries
    Firm Background Client Base
  • 15. Industry Focus Financial Services Industrial/ Manufacturing Consumer Products
    • Credit Card Companies
    • Insurance Companies
    • Investment Banks
    • Private Equity Groups
    • Financial Information Providers
    nxtMOVE has developed industry practices to better serve the needs of our clients Telecoms & Technology Health Sciences
    • Heavy Equipment Manufacturers
    • Building Products Companies
    • Automation & Control Companies
    • Chemical Companies
    • Aerospace and Automotive Companies
    • Paper Products
    • Gift Companies
    • Confectionary Companies
    • Homeware Companies
    • Tool companies
    • Computer Companies
    • Wireless Carriers
    • Information Systems Providers
    • Medical Products
    • Pharmaceutical Companies
    • Medical Insurance Companies