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A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
A Revenue Guide for Local Government 2nd ed
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A Revenue Guide for Local Government 2nd ed

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    1. Strategic Planning for Local Government Second Edition Gerald L. Gordon, Ph.D. President and CEO Fairfax County (Virginia) Economic Development Authority
    2. What Is Strategic Planning? <ul><li>A response to events </li></ul><ul><li>A response to community concerns </li></ul><ul><li>A response to change — present and future </li></ul><ul><li>An exercise in coalescing the community. </li></ul>
    3. Lessons Learned — 2004 <ul><li>Tie the strategic plan directly to business plans, operational plans, and budgeting </li></ul><ul><li>Tie strategic goals and objectives directly to employees’ performance reviews and compensation </li></ul><ul><li>Ensure that citizens, the press, and local stakeholders are aware of the strategic planning </li></ul><ul><li>Ensure that the plan has clear support from senior elected and appointed community officials </li></ul><ul><li>Include existing and ongoing community objectives as well as new goals and objectives </li></ul><ul><li>Develop contingency plans in case parts of the plan are not realized or unexpected events occur. </li></ul>
    4. Step-by-Step Guide <ul><li>Announce and promote the process </li></ul><ul><li>Convene initial strategic planning meeting </li></ul><ul><li>Lay groundwork for committee work </li></ul><ul><li>Set agenda for early meetings </li></ul><ul><li>Carry out the planning process </li></ul><ul><li>Finalize the planning document </li></ul><ul><li>Translate the plan into action. </li></ul>
    5. 1. Announce and promote the process (1) <ul><li>Initial announcement and promotion </li></ul><ul><ul><li>Senior elected official declares support </li></ul></ul><ul><ul><li>Involve key elected and appointed officials </li></ul></ul><ul><ul><li>Inform local government management and staff </li></ul></ul><ul><ul><li>Inform the press </li></ul></ul>
    6. 1. Announce and promote the process (2) <ul><li>Identify active participants </li></ul><ul><ul><li>Choose an in-house manager </li></ul></ul><ul><ul><li>Identify stakeholder groups </li></ul></ul><ul><ul><ul><li>Include each major stakeholder area </li></ul></ul></ul><ul><ul><ul><li>Select people from each group </li></ul></ul></ul><ul><ul><li>Identify participants on planning committee </li></ul></ul><ul><ul><ul><li>Choose a chair of planning committee </li></ul></ul></ul><ul><ul><ul><li>Announce the participants </li></ul></ul></ul><ul><ul><li>Identify a facilitator </li></ul></ul>
    7. 1. Announce and promote the process (3) <ul><li>Rally community support; engage stakeholders </li></ul><ul><ul><li>Use community forums to build support </li></ul></ul><ul><ul><li>Arrange for champions of the process to rally community support </li></ul></ul>
    8. 1. Announce and promote the process (4) <ul><li>Prepare committee members for strategic planning </li></ul><ul><ul><li>Determine time frame and deadline </li></ul></ul><ul><ul><li>Decide on review and approval processes </li></ul></ul><ul><ul><li>Determine subcommittee use; assign committee chairs </li></ul></ul><ul><ul><li>Decide whether meetings will be open to public </li></ul></ul><ul><ul><li>Determine whether to issue interim reports </li></ul></ul><ul><ul><li>Provide background materials and data to encourage early thinking </li></ul></ul>
    9. 2. Convene initial planning meeting (1) <ul><li>Agenda for meeting </li></ul><ul><ul><li>Senior elected official declares support </li></ul></ul><ul><ul><li>Describe purpose, process, and expectations </li></ul></ul><ul><ul><li>Review committee structure and assignments </li></ul></ul><ul><ul><li>Break into subcommittees to review process </li></ul></ul><ul><ul><li>Gain explicit commitments </li></ul></ul><ul><ul><li>Review background material </li></ul></ul>
    10. 2. Convene initial planning meeting (2) <ul><li>Provide formal documents </li></ul><ul><ul><li>Charters </li></ul></ul><ul><ul><li>Previous strategic plans </li></ul></ul><ul><ul><li>Strategic plans of other nearby local governments </li></ul></ul><ul><ul><li>Forecasts and plans from other relevant organizations </li></ul></ul><ul><ul><li>Land use plans; other relevant plans </li></ul></ul>
    11. 3. Lay groundwork for committee work (1) <ul><li>Provide necessary data </li></ul><ul><ul><li>Demographic trends and forecasts </li></ul></ul><ul><ul><li>Social factors </li></ul></ul><ul><ul><li>Economic factors </li></ul></ul><ul><ul><li>Financial indicators </li></ul></ul>
    12. 3. Lay groundwork for committee work (2) <ul><li>Provide other relevant information </li></ul><ul><ul><li>News articles </li></ul></ul><ul><ul><li>Available statements of local core values </li></ul></ul><ul><ul><li>Biographies of committee members </li></ul></ul><ul><ul><li>Survey results </li></ul></ul>
    13. 3. Lay groundwork for committee work (3) <ul><li>Visit by senior official to each committee member to discuss process, roles, responsibilities, structure, and time frames </li></ul>
    14. 4. Set agenda for early meetings (1) <ul><li>Review handouts </li></ul><ul><ul><li>Discover need for additional information </li></ul></ul><ul><ul><li>Define issues and concerns </li></ul></ul>
    15. 4. Set agenda for early meetings (2) <ul><li>Review and revise existing community or local government vision statements </li></ul>
    16. 4. Set agenda for early meetings (3) <ul><li>Construct environmental scanning matrix </li></ul><ul><ul><li>Discover whether additional information needed </li></ul></ul><ul><ul><li>Determine whether additional citizen surveys needed </li></ul></ul><ul><ul><li>Assign lead roles for further research and discussion for each cell </li></ul></ul>
    17. 4. Set agenda for early meetings (4) <ul><li>Acquire additional data </li></ul><ul><ul><li>Acquire additional information for each cell where needed </li></ul></ul><ul><ul><li>Conduct additional surveys if necessary </li></ul></ul>
    18. 5. Carry out the planning process (1) <ul><li>Conduct environmental scanning exercise </li></ul><ul><ul><li>Assess impact of each cell in environmental scan </li></ul></ul><ul><ul><li>Complete overall analysis of scan </li></ul></ul>
    19. 5. Carry out the planning process (2) <ul><li>Use environmental scan to complete SWOT analysis </li></ul>
    20. 5. Carry out the planning process (3) <ul><li>Extract ideas for potential goals from SWOT analysis and environmental scan </li></ul>
    21. 5. Carry out the planning process (4) <ul><li>Draft goal statements </li></ul><ul><ul><li>Develop measurable objectives for each goal </li></ul></ul><ul><ul><li>Develop tactics for each objective </li></ul></ul>
    22. 5. Carry out the planning process (5) <ul><li>Evaluate resources to accomplish goals, objectives, and tactics </li></ul>
    23. 5. Carry out the planning process (6) <ul><li>Make decisions and set priorities </li></ul><ul><ul><li>Decide which items can be accomplished and which must be delayed or left undone </li></ul></ul><ul><ul><li>Decide which existing programs must be reduced </li></ul></ul>
    24. 5. Carry out the planning process (7) <ul><li>Develop implementation plans for the tactics </li></ul><ul><ul><li>Make tactical assignments of implementation plans </li></ul></ul><ul><ul><li>Set schedules for completions </li></ul></ul>
    25. 5. Carry out the planning process (8) <ul><li>Contingency situations </li></ul><ul><ul><li>Identify potential contingency situations </li></ul></ul><ul><ul><li>Develop plans to address contingency situations </li></ul></ul>
    26. 6. Finalize the planning document (1) <ul><li>Draft stage </li></ul><ul><ul><li>Prepare initial draft of strategic plan </li></ul></ul><ul><ul><li>Seek input from stakeholders </li></ul></ul><ul><ul><li>Amend drafts </li></ul></ul><ul><ul><li>Discuss and approve final form at committee level </li></ul></ul><ul><ul><li>Develop an executive summary </li></ul></ul>
    27. 6. Finalize the planning document (2) <ul><li>Final version </li></ul><ul><ul><li>Submit plan to elected officials for approval </li></ul></ul><ul><ul><li>Adopt plan or amend plan </li></ul></ul><ul><ul><li>Adopt amended plan (if necessary) </li></ul></ul>
    28. 7. Translate the plan into action (1) <ul><li>Implementation </li></ul><ul><ul><li>Announce and publicize plan </li></ul></ul><ul><ul><li>Disseminate executive summary to stakeholders </li></ul></ul><ul><ul><li>Implement the plan </li></ul></ul><ul><ul><li>Report periodically to elected officials and stakeholders </li></ul></ul><ul><ul><li>Adjust plan if needed </li></ul></ul>
    29. 7. Translate the plan into action (2) <ul><li>Assessment </li></ul><ul><ul><li>Develop assessment tools to collect data for each tactic </li></ul></ul><ul><ul><li>Collect data and measure performance </li></ul></ul><ul><ul><li>Use assessment data as basis of periodic reports on the plan </li></ul></ul><ul><ul><li>Establish schedule for next planning cycle </li></ul></ul>
    30. Additional Internet resources <ul><li>Local governments with strategic plans on the Web </li></ul><ul><ul><li>Addison, Illinois </li></ul></ul><ul><ul><li>Columbus and Franklin County, Ohio </li></ul></ul><ul><ul><li>Frankenmuth, Michigan </li></ul></ul><ul><ul><li>Gratiot County, Michigan </li></ul></ul><ul><ul><li>Kingsport, Tennessee </li></ul></ul><ul><ul><li>Lewiston, Idaho </li></ul></ul><ul><ul><li>Medford, Oregon </li></ul></ul><ul><ul><li>Santa Clarita, California </li></ul></ul><ul><ul><li>Waukesha County, Wisconsin </li></ul></ul><ul><ul><li>Wilcox, Arizona </li></ul></ul><ul><ul><li>Worcester, Massachusetts </li></ul></ul>
    31. Strategic Planning for Local Government Second Edition Gerald L. Gordon, Ph.D. President and CEO Fairfax County (Virginia) Economic Development Authority Phone: 703/790-0600 Fax: 703/893-1269

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