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A Revenue Guide for Local Government 2nd ed
 

A Revenue Guide for Local Government 2nd ed

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A Revenue Guide for Local Government 2nd ed A Revenue Guide for Local Government 2nd ed Presentation Transcript

  • Strategic Planning for Local Government Second Edition Gerald L. Gordon, Ph.D. President and CEO Fairfax County (Virginia) Economic Development Authority
  • What Is Strategic Planning?
    • A response to events
    • A response to community concerns
    • A response to change — present and future
    • An exercise in coalescing the community.
  • Lessons Learned — 2004
    • Tie the strategic plan directly to business plans, operational plans, and budgeting
    • Tie strategic goals and objectives directly to employees’ performance reviews and compensation
    • Ensure that citizens, the press, and local stakeholders are aware of the strategic planning
    • Ensure that the plan has clear support from senior elected and appointed community officials
    • Include existing and ongoing community objectives as well as new goals and objectives
    • Develop contingency plans in case parts of the plan are not realized or unexpected events occur.
  • Step-by-Step Guide
    • Announce and promote the process
    • Convene initial strategic planning meeting
    • Lay groundwork for committee work
    • Set agenda for early meetings
    • Carry out the planning process
    • Finalize the planning document
    • Translate the plan into action.
  • 1. Announce and promote the process (1)
    • Initial announcement and promotion
      • Senior elected official declares support
      • Involve key elected and appointed officials
      • Inform local government management and staff
      • Inform the press
  • 1. Announce and promote the process (2)
    • Identify active participants
      • Choose an in-house manager
      • Identify stakeholder groups
        • Include each major stakeholder area
        • Select people from each group
      • Identify participants on planning committee
        • Choose a chair of planning committee
        • Announce the participants
      • Identify a facilitator
  • 1. Announce and promote the process (3)
    • Rally community support; engage stakeholders
      • Use community forums to build support
      • Arrange for champions of the process to rally community support
  • 1. Announce and promote the process (4)
    • Prepare committee members for strategic planning
      • Determine time frame and deadline
      • Decide on review and approval processes
      • Determine subcommittee use; assign committee chairs
      • Decide whether meetings will be open to public
      • Determine whether to issue interim reports
      • Provide background materials and data to encourage early thinking
  • 2. Convene initial planning meeting (1)
    • Agenda for meeting
      • Senior elected official declares support
      • Describe purpose, process, and expectations
      • Review committee structure and assignments
      • Break into subcommittees to review process
      • Gain explicit commitments
      • Review background material
  • 2. Convene initial planning meeting (2)
    • Provide formal documents
      • Charters
      • Previous strategic plans
      • Strategic plans of other nearby local governments
      • Forecasts and plans from other relevant organizations
      • Land use plans; other relevant plans
  • 3. Lay groundwork for committee work (1)
    • Provide necessary data
      • Demographic trends and forecasts
      • Social factors
      • Economic factors
      • Financial indicators
  • 3. Lay groundwork for committee work (2)
    • Provide other relevant information
      • News articles
      • Available statements of local core values
      • Biographies of committee members
      • Survey results
  • 3. Lay groundwork for committee work (3)
    • Visit by senior official to each committee member to discuss process, roles, responsibilities, structure, and time frames
  • 4. Set agenda for early meetings (1)
    • Review handouts
      • Discover need for additional information
      • Define issues and concerns
  • 4. Set agenda for early meetings (2)
    • Review and revise existing community or local government vision statements
  • 4. Set agenda for early meetings (3)
    • Construct environmental scanning matrix
      • Discover whether additional information needed
      • Determine whether additional citizen surveys needed
      • Assign lead roles for further research and discussion for each cell
  • 4. Set agenda for early meetings (4)
    • Acquire additional data
      • Acquire additional information for each cell where needed
      • Conduct additional surveys if necessary
  • 5. Carry out the planning process (1)
    • Conduct environmental scanning exercise
      • Assess impact of each cell in environmental scan
      • Complete overall analysis of scan
  • 5. Carry out the planning process (2)
    • Use environmental scan to complete SWOT analysis
  • 5. Carry out the planning process (3)
    • Extract ideas for potential goals from SWOT analysis and environmental scan
  • 5. Carry out the planning process (4)
    • Draft goal statements
      • Develop measurable objectives for each goal
      • Develop tactics for each objective
  • 5. Carry out the planning process (5)
    • Evaluate resources to accomplish goals, objectives, and tactics
  • 5. Carry out the planning process (6)
    • Make decisions and set priorities
      • Decide which items can be accomplished and which must be delayed or left undone
      • Decide which existing programs must be reduced
  • 5. Carry out the planning process (7)
    • Develop implementation plans for the tactics
      • Make tactical assignments of implementation plans
      • Set schedules for completions
  • 5. Carry out the planning process (8)
    • Contingency situations
      • Identify potential contingency situations
      • Develop plans to address contingency situations
  • 6. Finalize the planning document (1)
    • Draft stage
      • Prepare initial draft of strategic plan
      • Seek input from stakeholders
      • Amend drafts
      • Discuss and approve final form at committee level
      • Develop an executive summary
  • 6. Finalize the planning document (2)
    • Final version
      • Submit plan to elected officials for approval
      • Adopt plan or amend plan
      • Adopt amended plan (if necessary)
  • 7. Translate the plan into action (1)
    • Implementation
      • Announce and publicize plan
      • Disseminate executive summary to stakeholders
      • Implement the plan
      • Report periodically to elected officials and stakeholders
      • Adjust plan if needed
  • 7. Translate the plan into action (2)
    • Assessment
      • Develop assessment tools to collect data for each tactic
      • Collect data and measure performance
      • Use assessment data as basis of periodic reports on the plan
      • Establish schedule for next planning cycle
  • Additional Internet resources
    • Local governments with strategic plans on the Web
      • Addison, Illinois
      • Columbus and Franklin County, Ohio
      • Frankenmuth, Michigan
      • Gratiot County, Michigan
      • Kingsport, Tennessee
      • Lewiston, Idaho
      • Medford, Oregon
      • Santa Clarita, California
      • Waukesha County, Wisconsin
      • Wilcox, Arizona
      • Worcester, Massachusetts
  • Strategic Planning for Local Government Second Edition Gerald L. Gordon, Ph.D. President and CEO Fairfax County (Virginia) Economic Development Authority Phone: 703/790-0600 Fax: 703/893-1269