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    7007GSM Strategic Management Semester 1, 2004 GRIFFITH ... 7007GSM Strategic Management Semester 1, 2004 GRIFFITH ... Document Transcript

    • 7007GSM Strategic Management Semester 1, 2004 GRIFFITH UNIVERSITY GRADUATE SCHOOL OF MANAGEMENT COURSE CODE: 7007GSM CLASS NUMBER: Nathan COURSE TITLE: STRATEGIC MANAGEMENT IDENTIFYING INFORMATION Year of Offer: 2004 Credit Point Value: 10 Semester of Offer: 1 Status of Course: Core Program for which course is designed: MBA, MBA Advanced, MBA Honours Grad Cert Bus Admin, Grad Dip Bus Admin Pre-requisites: Completion of 3 core courses Course Convenor: Contact details: Dr Ingrid Bonn: Phone: 07 5552 8346 Fax: 07 5552 8553 Email: I.Bonn@griffith.edu.au Business 2 Building Room 3.09, Gold Coast Campus Teaching Team: Contact details: Dr Ingrid Bonn: See above School Administrative Officer, GSM: Contact Details: GSM Office N63_0.18 Nathan Phone: +61 7 3875 5366 Fax: +61 7 3875 5582 Objectives The course aims to: • Develop your ability to think strategically about an organisation, its position in the market place and how it can gain sustainable competitive advantage. • Build your skills in conducting strategic analysis in different industries and competitive situations. • Enable you to formulate sound and competitive strategies based on thorough strategic analysis. • Improve your ability to manage the organisational processes by which strategies get implemented. • Increase your awareness of the importance of personal and company values as well as socially responsible management practices and ethical principles. • Integrate the knowledge gained in earlier courses of the program. 1
    • 7007GSM Strategic Management Semester 1, 2004 Brief description This course focuses on strategic management as a dynamic process that deals with the challenges posed by the highly turbulent and global environment of the 21st century. It is designed to sharpen students’ ability to think strategically, to evaluate organisational situations from a strategic perspective and to reach sound strategic decisions. It covers the use and techniques of strategic analysis as the foundation for strategy formulation, provides and in-depth discussion of the development of strategic alternatives and presents concepts and methodologies for improving the calibre of strategy implementation and evaluation. Content Date Module Readings 6.3. Module 1: Introduction to strategic Hanson et. al., Chapter 1 management Christensen and Raynor, 2003 Module 2: Strategic analysis Hanson et. al., Chapter 2 and 5 Topic 1: External environment Watkins and Bazerman, 2003 20.3. Module 2: Strategic analysis Hanson et. al., Chapter 3 Topic 2: Internal analysis Javidan, 1998 Hill and Westbrook, 1997 Module 3: Strategic formulation Collins and Porras, 1998 Topic 1: Developing a vision, mission and objectives Module 3: Strategy formulation Hanson et. al., Chapter 4 Topic 2: Business-level strategies 3.4. Module 3: Strategy formulation Hanson et. al., Chapter 6 Topic 3: Corporate-level strategies: Schoemaker, 1995 Diversification strategies Elements of a strategic plan Module 3: Strategy formulation Hanson et. al., Chapter 7 Topic 4: Acquisition and restructuring Eccles, Lanes and Wilson, 1999 strategies DaimlerChrysler: Lessons in Post-Merger Integration (case study) 24.4. Module 3: Strategy formulation Hanson et. al., Chapter 8 Topic 5: International strategies Bartlett and Ghoshal, 2003 Module 4: Strategy implementation Hanson et. al., Chapter 11 Thompson and Strickland, 1999 2
    • 7007GSM Strategic Management Semester 1, 2004 Content continued 15.5. Module 5: Organisational culture, Hanson et. al., Chapter 12 leadership and social responsibility Banaji, Bazerman and Chugh, 2003 and ethics Sherron Watkins, 2003 Module 6: Strategy evaluation Atkinson, Waterhouse and Wells, 1997 Hanson et. al., Chapter 13 Module 7: Strategic thinking Course summary and review Teaching method: Three-hour workshop. You must come prepared to the workshop. This involves reading the appropriate modules on the web, the book chapters and the readings as outlined above. Prescribed text: Hanson, D., Dowling, P., Hitt, M.A., Ireland, D.R. and Hoskisson, R.E, 2002. Strategic Management: Competitiveness and Globalisation. Pacific Rim edition, Australia: Nelson Thomson Learning. Readings: To be provided by the lecturer Assessment: Type Length Value Due date Presentation 30 minutes presentation (and 20% Throughout the course 10 minutes for questions) Project 5000 words 40% 20 May 4.30 pm Final exam 3 hours 40% 5 June, 10.00 am – 13.15 pm To be eligible to pass the courses, you are required to complete all forms of assessment and you must demonstrate a reasonable degree of competence in the required course objectives as examined in each form of assessment. The presentation will be evaluated as follows: Content of presentation (30%), application to practical example/s (30%), presentation quality (30%) and discussion with audience during/after presentation (10%). You will receive a copy of the Marking Frame for the presentation in the first session. To perform creditably in the project, you will need to demonstrate that you know and understand the bulk of the theory of strategic management and can relate that theory to the practice of management. To perform with distinction, you must demonstrate a thorough understanding of the theory covered in the course. That depth of understanding will have come from additional reading and private research. In addition, you must 3
    • 7007GSM Strategic Management Semester 1, 2004 be able to demonstrate a clear understanding of the application of strategic management theory to management practice. You will receive details about the project in the first session. The end of semester examination will be 3 hours in duration (+ 15 minutes reading time) and consist of a choice of short essay questions. Additional details will be provided in the last session. Skill Area Presentation Project Exam Teamwork Information technology Interpersonal skills Self-Mgt skills Adaptability & learning skills Problem solving & decision making Analytical & conceptual skills Written communication Oral communication Consultation Times By prior arrangement. GENERIC SKILLS DEVELOPMENT This course requires the development and demonstration of a high level of skill in: • oral and written communication • problem solving • analysis and critical evaluation • information literacy and the ability to: • work effectively as a member of a team • assume responsibility and make decisions combined with high ethical standards. To assist students in the development of these skills the GSM provides free workshops in basic accounting, group skills, presentation skills and academic writing. The Library and the Learning Assistance Unit also provide relevant workshops and resources. Please refer to the Griffith University Graduate School of Management website (http://www.gu.edu.au/faculty/gsm/current/home_current.html) for information about where and when these workshops are scheduled and how to attend. Useful resources for skills development may also be found at: 4
    • 7007GSM Strategic Management Semester 1, 2004 http://www.gu.edu.au/centre/gihe/griffith_graduate/ FLEXIBLE LEARNING In a student-centred learning environment, students are at the centre of educational decision making processes and the learning environment. Teachers act to facilitate the transition from dependent student to independent (self-managed) learner, one who is more able to make decisions on how, when, where and what to learn, to evaluate the usefulness of learning resources and the effectiveness of their learning as a prelude to further learning. Flexible learning practices play a substantial role in achieving a student-centred learning environment. The Graduate School of Management uses an appropriate range of technologies and resources to provide web-supported learning environments for core courses. Graduate School of Management core courses are Mode B - Web Dependant. Mode B students must use the web to interact with the education content necessary for study. Face-to-face in-class activities are designed to enhance the education content on the web. For this reason, students are expected to prepare for in-class activities in advance by interacting with the web content before attending classes. Students must enrol through Enable to gain access to education content on the web. All students have a personal virtual learning space in Learning@GU which allows them to access education content for each course in which they are enrolled, and provides communication tools for staying in touch with lecturers and fellow students. In addition, students are given assistance to become familiar with different teaching methods, new technologies and to develop independent learning skills. Support is offered in the form of orientation activities and skills workshops specific for GSM courses or degree programs, information literacy workshops, 5
    • 7007GSM Strategic Management Semester 1, 2004 electronic resources and help desks. Please check your orientation kit or the Graduate School of Management website for further information (http://www.gu.edu.au/faculty/gsm/current/home_current.html). ADMINISTRATION The Graduate School of Management administers this course. 1.0 Rules Enrolment in this course is undertaken on the basis that prior assumed knowledge has been gained by the attainment of a grade of "P" (pass) or above in the prerequisite course/s (if applicable). Failure to adhere to this recommendation may result in you having difficulty with the course and not being able to successfully complete it. Any additional support or special assistance cannot be expected or requested if you have not completed the recommended prerequisite course/s. To be eligible to pass GSM & CTM coded courses, students are required to complete all forms of assessment and must demonstrate a reasonable degree of competence in the required course objectives as examined in each form of assessment. Non submission of a piece of assessment will incur a fail grade for the GSM or CTM coded courses. Students must achieve 40% in the final exam or major assessment item or a grade of fail will apply. Students are expected to spend time outside of supervised class periods developing skills and knowledge. Any dishonest assignments will be dealt with under the rules applying in "The Process of Assessment, Grading and Dissemination of Results" and Status 8.2 - Student Good Order as defined in the University Calendar. "Dishonest assignment" includes: - deliberate copying or attempting to copy the work of other students; - use of or attempting to use information prohibited from use in that form of assessment; - submitting the work of another as your own; - plagiarism (i.e. taking and using as your own, the thoughts and writings of another with the intent to claim the work as your own); - any student found knowingly to have helped another student to produce an assignment dishonestly will incur the same penalty awarded to that student. Full and detailed acknowledgement (e.g. notation, and/or bibliography) must be provided if contributions are drawn from the literature in preparation of reports and assignments. Any student found assisting another student in the presentation of that student's individual work in a way that is unacceptable according to the instructions or guidelines for that work will be dealt with under the rules applying in "The Process of Assessment, Grading and Dissemination of Results" and Status 8.2 - Student Good Order as defined in the University Calendar and the Academic Misconduct policy. 2.0 Submission and processing of assignments Formal procedures for the submission of assessment items have been established by the GSM. All submissions for assessment (unless otherwise directed by the Course Convenor) must be word processed with Times New Roman font 12 pt, 1.5 or double line spacing. Leave a margin of 3 cm on the left for marker comments. 6
    • 7007GSM Strategic Management Semester 1, 2004 All students are required to keep a copy of their assessment item until it is marked and returned to them. Where this is not possible students should, at the very least, keep rough notes used in the preparation of the assignment. Marked assignments should be kept until the final grade has been awarded. Should a student wish to appeal against a grade awarded, all marked assignments must be presented to the Secretary, GSM Assessment Board. Assignments must be submitted with either the green GSM submission form or the offshore cover sheet (whichever is applicable) attached to the front. Assignments submitted without the relevant submission form / cover sheet and with all the information written clearly on it will not be accepted or marked. Local Students: Green GSM submission forms are available outside the GSM Office on both the Nathan and Gold Coast Offices. Offshore students: The Cover sheet can be downloaded from the GSM Website and must be copied and pasted to the front of the assessment item. Computer disks submitted with assignments must only contain files relating to the assignment. Disks containing irrelevant files will NOT be assessed. Files must be named as advised by the Course Convenor. Assignments with incorrectly named files will not be assessed. Files must have accurate date and time indicators attached to them. All computer disks must be virus checked and virus free prior to submission or they will not assessed. Assignments received by fax will not be accepted. 2.1 Submission by Personal Delivery After attaching the Green GSM Assignment Submission Form to the front of your assignment, deposit your assignment in the Students Assignment Box on the wall opposite the Postgraduate Service Centre, Level 0, GSM building, (Nathan campus) or alternatively, opposite the lift, Level 3, Business 2 Building (Gold Coast Campus). The box is cleared at least daily and assignments stamped, databased and forwarded to the relevant lecturer for marking. 2.2 Submission by Post After attaching the relevant Assignment Submission Form or Offshore Cover Sheet at the front of your assignment, post your assignment to: Administrative Assistant Administrative Assistant Graduate School of Management Graduate School of Management Griffith University Griffith University Nathan Campus PMB 50 Brisbane Qld 4111 Gold Coast Mail Centre Qld 9726 On receipt your assignment will be stamped, databased and forwarded to the relevant lecturer for marking. 2.3 Submission by Email (Offshore students only) After attaching the Offshore Cover Sheet to the front of your assignment, Email your assignment to: Administrative Assistant Glyn Cumerford at g.cumerford@griffith.edu.au A one word reply (received) will be sent on receipt of the emailed document. Please don’t write your assignment into the body of the Email message. Attach your assignment in a file (preferably Microsoft Word) to the Email message itself. On receipt of your document it will be printed, databased and forwarded to the relevant lecturer for marking. 7
    • 7007GSM Strategic Management Semester 1, 2004 3.0 Extension to assignment submission dates 3.1 Submission of assignments after due dates The responsibility for submitting assessment items by the due date rests with the student. Any assignment received after the appropriate due date will be considered "late". 3.2 Penalty for late submission of assignments As due dates are carefully scheduled at the commencement of semester, late assignments will not normally be accepted, except in cases of illness or other exceptional circumstances. In such cases, the assignment must be accompanied by documentary proof of illness, and a written request for the assignment to be accepted without penalty. In all other cases, if assignments are accepted after the due date a late penalty will be imposed: 1 day late - minus 10% of the marks available for that assessment item 2 days late - minus 20% of marks 3 days late - minus 30% of marks 4 days late - minus 100% of marks. 3.3 Requests for extensions Requests for extension must be submitted in writing (Email is acceptable for Offshore students), with appropriate documentation, in advance of the specified submission date to the Course Convenor. Requests made after the assessment item is due will not be considered. Course Convenors can grant extensions for the submission of assessment items up to the date on which the item is due to be returned to students. Further extensions and any extension beyond the end of Week 15 can only be granted by the Director Masters Programs GSM. 3.4 Procedures for Granting Extensions Course Convenors are responsible for keeping records of extensions granted by them and making these records available to the School Administrative Officer GSM, as required. 4.0 Return of assessment items Return of assessment items will either be by the lecturer or for collection from the relevant GSM office. When available for collection the front green section of the Assignment Submission Form will be placed in the students mail boxes next to the Assignment Box, it is then taken to the GSM office where it will be swapped for your assignment. Marked assignments will not be returned by post. The collection of assignments is the responsibility of students. Assignments will be held for six (6) months and then destroyed. Students may authorise other students to collect assignments on their behalf by providing the collecting student with a signed note and their Student ID card. 5.0 Notification of Results Results will be posted on the GSM Student Noticeboards or on the GSM website if the lecturer provides the appropriate document to the GSM Office. These will be by student number only. 6.0 Appeals Against Award of Grade Students are encouraged to discuss with academic staff their performance in assessment items during a course. Where a student believes that an error has been made or an injustice done in respect 8
    • 7007GSM Strategic Management Semester 1, 2004 of the grade awarded for a course, the student may request a review of the grade. Details of university policy on this matter are available at http://www.gu.edu.au/ua/aa/ppm/tal/content/aad_asspol_fs.html 7.0 Award of Grade The following range of grades apply to this course: High Distinction (HD) Exceptional performance indicating complete and comprehensive understanding of the course matter; genuine mastery of relevant skills; demonstration of an extremely high level of interpretative and analytical ability and intellectual initiative; and achievement of all major and minor objectives of the course. Distinction (D) Excellent performance indicating a very high level of understanding of the course matter; development of relevant skills to a very high level; demonstration of a very high level of interpretive and analytical ability and intellectual initiative; and achievement of all major and minor objectives of the course. Credit (C) Good performance indicating a high level of understanding of course matter; development of relevant skills to a high level; demonstration of a high level of interpretive and analytical ability and achievement of all major objectives of the course; some minor objectives not fully achieved. Pass (P) Satisfactory performance indicating an adequate understanding of most of the basic course matter; partial development of relevant skills; adequate interpretive and analytical ability and achievement of all major objectives of the course; failure to achieve some minor objectives. Fail (F) Unsatisfactory performance indicating an inadequate understanding of the basic course matter; failure to develop relevant skills; insufficient evidence of interpretive and analytical ability; and failure to achieve major and minor objectives of the course. Other grades which may be awarded are: Fail, No Submission (FNS) Did not present any work for assessment, to be counted as failure Withdrawal with failure (WF) Cancelled enrolment in the course after the final date for withdrawal without failure. 9