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The future of recruiting is mobile!?
 

The future of recruiting is mobile!?

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By Jacco Valkenburg, Recruitment Architect and Trainer, Recruit2

By Jacco Valkenburg, Recruitment Architect and Trainer, Recruit2

For European Online Recruitment Seminar in Barcelona 23-24 November 2011

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    The future of recruiting is mobile!? The future of recruiting is mobile!? Presentation Transcript

    • The Future of Recruiting is Mobile?!23 November 2011Jacco Valkenburg
    • What do people dowhen you advertise jobs via Social Media?
    • Mobile must support social•  44-55% of all traffic on Facebook and Twitter is mobile•  +400% growth in mobile page views on LinkedIn.com y/ySo what happens if you start broadcasting your jobs onsocial media…www.recruit2.nl 3
    • Social news via iPad FlipboardiPad Flipboardwww.recruit2.nl 4
    • Mobile matters  By 2013, more people will use their mobile phones than PCs to get online  40% of new phones are internet-enabled  Mobile searches have grown 4x since 2010  More than 350 million active users currently access Facebook through their mobile devices  60,000 applications are made each month on Jobsite for jobs via mobile  Tiffany’s grew jewelry sales by 125% after optimizing the mobile websiteSources: Gartner, Google Internal Data, Cisco, Jobsite.co.uk, Facebookwww.recruit2.nl 5
    • Your candidates are already mobile  10-20% of internet traffic on your website comes from mobile phoneswww.recruit2.nl 6
    • iPhone Recruitment Apps exampleswww.recruit2.nl 7
    • What users want from mobile  Top 4 = reading news, browsing, searching & e-mail  Anytime, anywhere…  57% of global mobile web users had a problem accessing a website in the past year  More than 80% of mobile web users would access websites more often from their phone if the experience was as fast and reliable.  78% of mobile users are only willing to retry a website twice or less, if it does not work first time.Source: Sanoma, 2010; Compuware, 2011www.recruit2.nl 8
    • Mobile recruiting activities Job SeekersSource: Potentialpark, 2011www.recruit2.nl 9
    • Accessibility? Checklist1.  Check your own (career)site with an iPad or smartphone2.  Does your ATS offer ‘Apply with LinkedIn’ functionality or any other integration with social networks?3.  Can you respond to or contact a Recruiter using a mobile device?4.  Can you apply using a mobile device?Note: if you have a Flash websiteyou can leave this room now ;-)www.recruit2.nl 10
    • Mobile Website requirements1.  Simple2.  Easy to read3.  Easy to navigate4.  Minimum input fields5.  Consistent branding6.  No Flash or Java technology7.  Mobile redirectTip: check Howtogomo.com or Ready.mobiwww.recruit2.nl 11
    • Mobile recruiting is the future Jacco Valkenburg RECRUIT2.COM / RECRUITERUNIVERSITY.EU LINKEDIN WWW.LINKEDIN.COM/IN/JACCO TWITTER @JACCOV WORDPRESS WWW.RECRUITING-ROUNDTABLE.EUwww.recruit2.nl