Using Consumer Insights to Look Through the
Windshield vs. Rearview Mirror

To be Presented at this Year’s Re:Think Summit...
Using Consumer Insights to Look through the
Windshield, Not the Rearview Mirror
See groundbreaking data science research f...
Presenter

John Dick
Founder and CEO
CivicScience, Inc.

@The_ARF #ARFRETHINK14
Want to know the Business Results and
Takeaways from these studies?
Find out at Re:Think 2014. It’s an opportunity you can...
You’re Invited To Join Us March 23rd – 26th
Developed by the Advertising Research Foundation for marketing professionals, ...
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Using Consumer Insights to Look Through the Windshield vs. Rearview Mirror

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Using Consumer Insights to Look Through the Windshield vs. Rearview Mirror

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Using Consumer Insights to Look Through the Windshield vs. Rearview Mirror

  1. 1. Using Consumer Insights to Look Through the Windshield vs. Rearview Mirror To be Presented at this Year’s Re:Think Summit MARCH 23 – 26 2014 MARRIOTT MARQUIS, NYC @The_ARF #ARFRETHINK14
  2. 2. Using Consumer Insights to Look through the Windshield, Not the Rearview Mirror See groundbreaking data science research from CivicScience, UCLA, Carnegie Mellon, and global brands on the power of predictive consumers. Business Questions: • • • Can Philip Tetlock’s "Foxes and Hedgehogs" research be leveraged to index cookies belonging to good predictors across the web? When surveyed at scale, could those predictors reliably forecast trends in product/media consumption? Could those forecasts inform more efficient and impactful marketing? @The_ARF #ARFRETHINK14
  3. 3. Presenter John Dick Founder and CEO CivicScience, Inc. @The_ARF #ARFRETHINK14
  4. 4. Want to know the Business Results and Takeaways from these studies? Find out at Re:Think 2014. It’s an opportunity you can’t miss. March 23-26, 2014 Marriott Marquis, New York City 1535 Broadway (between 45th & 46th) Experience a fresh approach to intelligence Re:Think 2014 is a conversation, not a conference. Discussion, real education, practical application of new skills, and more are on each day’s agenda.View Agenda: https://www.etouches.com/ehome/79807/program/ Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf @The_ARF #ARFRETHINK14
  5. 5. You’re Invited To Join Us March 23rd – 26th Developed by the Advertising Research Foundation for marketing professionals, we have created this 3day learning journey with an all access pass to actionable intelligence like: Groundbreaking studies in mobile, social and cross-platform, will equip you with what will inspire your company, brand or customers. Insights and ideas from 100+ speakers including Soledad O’Brien, Lee Garfinkel, and Executives from LEGO, Facebook and other exciting companies. And know that what you’ll hear was reviewed by your peers for information you can really use. From more than 2,500 industry leaders from Coca-Cola, American Express, Digitas, Y&R, Research Firms, Google, Yahoo, AOL, and more @The_ARF #ARFRETHINK14
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