The Role of Social Media in Television

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The Role of Social Media in Television

  1. 1. The Role of Social Media in Television To be presented at this year’s ARF Re:Think Summit MARCH 23 – 26 2014 MARRIOTT MARQUIS, NYC @The_ARF #ARFRETHINK14
  2. 2. The Role Of Social Media In Television Discovery And Engagement At last year’s ARF Audience Measurement 8.0 the Council for Research Excellence (CRE) unveiled the results of a major new research initiative that provided a unique understanding of consumer behavior about social media and television viewing. Business Questions: • • • • Have more viewers become TV super connectors over the past 18 months? What programming generates the highest level of social engagement? Is social media most engaging for regular viewers or for new viewers? How impactful is social media in bringing new viewers to television? @The_ARF #ARFRETHINK14
  3. 3. Presenters Ed Keller CEO Keller Fay Group @The_ARF #ARFRETHINK14 Beth Rockwood Senior Vice President, Market Resources Discovery Communications
  4. 4. Want to know the Business Results and Takeaways from these studies? Find out at Re:Think 2014. It’s an opportunity you can’t miss. March 23-26, 2014 Marriott Marquis, New York City 1535 Broadway (between 45th & 46th) Experience a fresh approach to intelligence Re:Think 2014 is a conversation, not a conference. Discussion, real education, practical application of new skills, and more are on each day’s agenda.View Agenda: https://www.etouches.com/ehome/79807/program/ Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf @The_ARF #ARFRETHINK14
  5. 5. You’re Invited To Join Us March 23rd – 26th Developed by the Advertising Research Foundation for marketing professionals, we have created this 3day learning journey with an all access pass to actionable intelligence like:  Groundbreaking studies in mobile, social and cross-platform, will equip you with what will inspire your company, brand or customers.  Insights and ideas from 100+ speakers including Soledad O’Brien, Lee Garfinkel, and Executives from LEGO, Facebook and other exciting companies. And know that what you’ll hear was reviewed by your peers for information you can really use.  From more than 2,500 industry leaders from Coca-Cola, American Express, Digitas, Y&R, Research Firms, Google, Yahoo, AOL, and more @The_ARF #ARFRETHINK14

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