The Audio Odyssey: My World vs. The World

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The Audio Odyssey: My World vs. The World

  1. 1. The Audio Odyssey: My World vs. The World To Be Presented at this Year’s ARF Re:Think Summit MARCH 23 – 26 2014 MARRIOTT MARQUIS, NYC @The_ARF #ARFRETHINK14
  2. 2. The Audio Odyssey: My World vs. Their World Understanding how digital has impacted the way people connect with & use different audio platforms, as well as how they are impacted by advertising. Business Questions: • • Sought to uncover: a daily crossplatform audio usage perspective (what, where when; why, how much); consumer perceptions/engagement around each platform; What is the current perceptions regarding audio-based advertising/ad models by platform; quantify individual and combined ad effectiveness across platforms? @The_ARF #ARFRETHINK14
  3. 3. Presenters David Shiffman Executive Vice President, Research Director MediaVest @The_ARF #ARFRETHINK14 Emily Vanides Vice President, Research MediaVest
  4. 4. Want to know the Business Results and Takeaways from these studies? Find out at Re:Think 2014. It’s an opportunity you can’t miss. March 23-26, 2014 Marriott Marquis, New York City 1535 Broadway (between 45th & 46th) Experience a fresh approach to intelligence Re:Think 2014 is a conversation, not a conference. Discussion, real education, practical application of new skills, and more are on each day’s agenda.View Agenda: https://www.etouches.com/ehome/79807/program/ Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf @The_ARF #ARFRETHINK14
  5. 5. You’re Invited To Join Us March 23rd – 26th Developed by the Advertising Research Foundation for marketing professionals, we have created this 3day learning journey with an all access pass to actionable intelligence like:  Groundbreaking studies in mobile, social and cross-platform, will equip you with what will inspire your company, brand or customers.  Insights and ideas from 100+ speakers including Soledad O’Brien, Lee Garfinkel, and Executives from LEGO, Facebook and other exciting companies. And know that what you’ll hear was reviewed by your peers for information you can really use.  From more than 2,500 industry leaders from Coca-Cola, American Express, Digitas, Y&R, Research Firms, Google, Yahoo, AOL, and more @The_ARF #ARFRETHINK14

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