The Art of Research
Using the Power of Images to Increase the Value of the
Diesel Pinterest Page.
To be Presented at this ...
We show how visual analyses fed Diesel's digital strategy on
Pinterest & how pictures improve communication between
consum...
Presenters
Annelies Verhaeghe
Managing Partner & Head of
Research Innovation
annelies.verhaeghe@insitesconsulting.com

Nie...
Want to know the Business Results and
Takeaways from this study?
Find out at Re:Think 2014. It’s an opportunity you can’t ...
You’re Invited To Join Us March 23rd – 26th
Developed by the Advertising Research Foundation for marketing professionals, ...
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The Art of Research

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The Art of Research

  1. 1. The Art of Research Using the Power of Images to Increase the Value of the Diesel Pinterest Page. To be Presented at this year’s ARF Re:Think Summit MARCH 23 – 26 2014 MARRIOTT MARQUIS, NYC @The_ARF #ARFRETHINK14
  2. 2. We show how visual analyses fed Diesel's digital strategy on Pinterest & how pictures improve communication between consumers & marketers Business Questions: • What is the value of Diesel’s Pinterest page? • How can it be increased? • How can Pinterest content be managed for different Diesel segments? • What is the power of images for research? @The_ARF #ARFRETHINK14
  3. 3. Presenters Annelies Verhaeghe Managing Partner & Head of Research Innovation annelies.verhaeghe@insitesconsulting.com Niels Schillewaert Managing Partner and Co-founder niels.schillewaert@insites-consulting.com
 @The_ARF #ARFRETHINK14
  4. 4. Want to know the Business Results and Takeaways from this study? Find out at Re:Think 2014. It’s an opportunity you can’t miss. March 23-26, 2014 Marriott Marquis, New York City 1535 Broadway (between 45th & 46th) Experience a fresh approach to intelligence Re:Think 2014 is a conversation, not a conference. Discussion, real education, practical application of new skills, and more on each day’s agenda. View Agenda: https://www.etouches.com/ehome/79807/program/ Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf @The_ARF #ARFRETHINK14
  5. 5. You’re Invited To Join Us March 23rd – 26th Developed by the Advertising Research Foundation for marketing professionals, we have created this 3day learning journey with an all access pass to actionable intelligence like: Groundbreaking studies in mobile, social and cross-platform, will equip you with what will inspire your company, brand or customers. Insights and ideas from 100+ speakers including Soledad O’Brien, Lee Garfinkel, and Executives from LEGO, Facebook and other exciting companies. And know that what you’ll hear was reviewed by your peers for information you can really use. From more than 2,500 industry leaders from Coca-Cola, American Express, Digitas, Y&R, Research Firms, Google, Yahoo, AOL, and more Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf @The_ARF #ARFRETHINK14

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