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Leveraging the Power of Second-Screen Apps



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  • 1. Leveraging the Power of Second-Screen Apps To be Presented at this year’s Re:Think Summit MARCH 23 – 26 2014 MARRIOTT MARQUIS, NYC @The_ARF #ARFRETHINK14
  • 2. Leveraging the Power of Second-Screen Apps Evaluation of viewer engagement while using second-screen TV sync apps versus traditional TV experience including best practices to leverage apps. Business Questions: • • • How do engagement, behavior and attention change when using secondscreen TV sync apps vs. TV alone? Do apps offer a greater benefit? Are they a viable platform for investment? What best practices can advertisers employ to maximize how and where to integrate brands with different types of sync apps? @The_ARF #ARFRETHINK14
  • 3. Presenters Dan Aversano Vice President, Ad Sales Research and Strategy Turner Broadcasting System, Inc. Huda Shalhoub Research Director Innerscope Research @The_ARF #ARFRETHINK14 Pamelia Marsh, Ph. D. Director, Primary Research and Insights Annalect/ OMD
  • 4. Want to know the Business Results and Takeaways from these studies? Find out at Re:Think 2014. It’s an opportunity you can’t miss. March 23-26, 2014 Marriott Marquis, New York City 1535 Broadway (between 45th & 46th) Experience a fresh approach to intelligence Re:Think 2014 is a conversation, not a conference. Discussion, real education, practical application of new skills, and more are on each day’s agenda.View Agenda: Register Today: @The_ARF #ARFRETHINK14
  • 5. You’re Invited To Join Us March 23rd – 26th Developed by the Advertising Research Foundation for marketing professionals, we have created this 3day learning journey with an all access pass to actionable intelligence like:  Groundbreaking studies in mobile, social and cross-platform, will equip you with what will inspire your company, brand or customers.  Insights and ideas from 100+ speakers including Soledad O’Brien, Lee Garfinkel, and Executives from LEGO, Facebook and other exciting companies. And know that what you’ll hear was reviewed by your peers for information you can really use.  From more than 2,500 industry leaders from Coca-Cola, American Express, Digitas, Y&R, Research Firms, Google, Yahoo, AOL, and more @The_ARF #ARFRETHINK14