In the Driver's Seat: Ford Motor Embraces Big Data to Understand Path to Purchase
In The Driver’s Seat: Ford Motor Embraces Big
Data to Understand Path to Purchase
To be presented at this year’s ARF Re:Think Summit
MARCH 23 – 26 2014
MARRIOTT MARQUIS, NYC
In the Driver’s Seat: Ford Motor Embraces Big Data to
Understand Path to Purchase
This research quantifies the value of digital touch points in consumer purchase journey
in a dynamic demand analysis framework.
What is the quantifiable contribution of
social media and other key digital touch
points in influencing consumers’ path to
How do big data from passive digital
tracking intersect with traditional
survey data to deliver optimal insights?
Global Consumer Analytics
and Tracking Manager
Ford Motor Company
Want to know the Business Results and
Takeaways from these studies?
Find out at Re:Think 2014. It’s an opportunity you can’t miss.
March 23-26, 2014
Marriott Marquis, New York City
1535 Broadway (between 45th & 46th)
Experience a fresh approach to intelligence Re:Think 2014 is a conversation, not a
conference. Discussion, real education, practical application of new skills, and more
are on each day’s agenda.View Agenda:
Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf
You’re Invited To Join Us March 23rd – 26th
Developed by the Advertising Research Foundation for marketing professionals, we have created this 3day learning journey with an all access pass to actionable intelligence like:
Groundbreaking studies in mobile, social and cross-platform, will equip you with what will inspire
your company, brand or customers.
Insights and ideas from 100+ speakers including Soledad O’Brien, Lee Garfinkel, and Executives
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