In the Driver's Seat: Ford Motor Embraces Big Data to Understand Path to Purchase
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In the Driver's Seat: Ford Motor Embraces Big Data to Understand Path to Purchase

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In the Driver's Seat: Ford Motor Embraces Big Data to Understand Path to Purchase - The Advertising Research Foundation

In the Driver's Seat: Ford Motor Embraces Big Data to Understand Path to Purchase - The Advertising Research Foundation

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In the Driver's Seat: Ford Motor Embraces Big Data to Understand Path to Purchase In the Driver's Seat: Ford Motor Embraces Big Data to Understand Path to Purchase Presentation Transcript

  • In The Driver’s Seat: Ford Motor Embraces Big Data to Understand Path to Purchase To be presented at this year’s ARF Re:Think Summit MARCH 23 – 26 2014 MARRIOTT MARQUIS, NYC @The_ARF #ARFRETHINK14
  • In the Driver’s Seat: Ford Motor Embraces Big Data to Understand Path to Purchase This research quantifies the value of digital touch points in consumer purchase journey in a dynamic demand analysis framework. Business Questions: • • What is the quantifiable contribution of social media and other key digital touch points in influencing consumers’ path to purchase? How do big data from passive digital tracking intersect with traditional survey data to deliver optimal insights? @The_ARF #ARFRETHINK14
  • Presenters Dennis Gonier Digital Strategist Luth Research Will Neafsey Global Consumer Analytics and Tracking Manager Ford Motor Company http://www.youtube.com/ watch?v=DeyvcLabLAw @The_ARF #ARFRETHINK14 View slide
  • Want to know the Business Results and Takeaways from these studies? Find out at Re:Think 2014. It’s an opportunity you can’t miss. March 23-26, 2014 Marriott Marquis, New York City 1535 Broadway (between 45th & 46th) Experience a fresh approach to intelligence Re:Think 2014 is a conversation, not a conference. Discussion, real education, practical application of new skills, and more are on each day’s agenda.View Agenda: https://www.etouches.com/ehome/79807/program/ Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf @The_ARF #ARFRETHINK14 View slide
  • You’re Invited To Join Us March 23rd – 26th Developed by the Advertising Research Foundation for marketing professionals, we have created this 3day learning journey with an all access pass to actionable intelligence like: Groundbreaking studies in mobile, social and cross-platform, will equip you with what will inspire your company, brand or customers. Insights and ideas from 100+ speakers including Soledad O’Brien, Lee Garfinkel, and Executives from LEGO, Facebook and other exciting companies. And know that what you’ll hear was reviewed by your peers for information you can really use. From more than 2,500 industry leaders from Coca-Cola, American Express, Digitas, Y&R, Research Firms, Google, Yahoo, AOL, and more @The_ARF #ARFRETHINK14