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Creative Considerations for Driving TV Ad Performance
Creative Considerations for Driving TV Ad Performance
Creative Considerations for Driving TV Ad Performance
Creative Considerations for Driving TV Ad Performance
Creative Considerations for Driving TV Ad Performance
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Creative Considerations for Driving TV Ad Performance

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  • 1. Creative Considerations For Driving TV Ad Performance INSPIRING INTELLIGENT GROWTH MARCH 23 – 26 2014 MARRIOTT MARQUIS, NYC @The_ARF #ARFRETHINK14
  • 2. Creative Considerations For Driving TV Ad Performance US Wireless carrier discusses how it determined which creative elements drive sales performance Business Questions: • • • Which TV ad metrics have a proven relationship to AT&T Mobility’s sales? Which TV advertising creative elements (tonality, themes, storylines, etc. ) are most effective at influencing those metrics? How can AT&T distill research findings into actionable insights to boost AT&T sales? @The_ARF #ARFRETHINK14
  • 3. Presenters Greg Pharo Director, Market Research & Analysis AT&T @The_ARF #ARFRETHINK14 Damon Samuel Director of Product Development, Customer Insights & Big Data AT&T
  • 4. Want to know the Business Results and Takeaways from these studies? Find out at Re:Think 2014. It’s an opportunity you can’t miss. March 23-26, 2014 Marriott Marquis, New York City 1535 Broadway (between 45th & 46th) Experience a fresh approach to intelligence Re:Think 2014 is a conversation, not a conference. Discussion, real education, practical application of new skills, and more are on each day’s agenda.View Agenda: https://www.etouches.com/ehome/79807/program/ Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf @The_ARF #ARFRETHINK14
  • 5. You’re Invited To Join Us March 23rd – 26th Developed by the Advertising Research Foundation for marketing professionals, we have created this 3day learning journey with an all access pass to actionable intelligence like: Groundbreaking studies in mobile, social and cross-platform, will equip you with what will inspire your company, brand or customers. Insights and ideas from 100+ speakers including Soledad O’Brien, Lee Garfinkel, and Executives from LEGO, Facebook and other exciting companies. And know that what you’ll hear was reviewed by your peers for information you can really use. From more than 2,500 industry leaders from Coca-Cola, American Express, Digitas, Y&R, Research Firms, Google, Yahoo, AOL, and more @The_ARF #ARFRETHINK14

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