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Best Practices for Large Canvas Ads to Deliver Brand Impact Online
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Best Practices for Large Canvas Ads to Deliver Brand Impact Online

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  • 1. Best Practices For Large Canvas Ads to Deliver Brand Impact Online To be Presented at this year’s ARF Re:Think Summit MARCH 23 – 26 2014 MARRIOTT MARQUIS, NYC @The_ARF #ARFRETHINK14
  • 2. Best Practices For Large Canvas Ads To Deliver Brand Impact Online See how to measure the performance of large canvas ads across four industry verticals to create best practices for brand advertisers. Business Questions: • • Advertisers have an array of canvas types to communicate their brand message, but which is the best venue to align with key marketing objectives? What are the best practices to inform strategic planning and prove the effectiveness of large canvas ads? @The_ARF #ARFRETHINK14
  • 3. Presenters Shawn Baron Director of Research and Insights Undertone @The_ARF #ARFRETHINK14 Caryn Brouwer Vice President Ipsos ASI
  • 4. Want to know the Business Results and Takeaways from these studies? Find out at Re:Think 2014. It’s an opportunity you can’t miss. March 23-26, 2014 Marriott Marquis, New York City 1535 Broadway (between 45th & 46th) Experience a fresh approach to intelligence Re:Think 2014 is a conversation, not a conference. Discussion, real education, practical application of new skills, and more are on each day’s agenda.View Agenda: https://www.etouches.com/ehome/79807/program/ Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf @The_ARF #ARFRETHINK14
  • 5. You’re Invited To Join Us March 23rd – 26th Developed by the Advertising Research Foundation for marketing professionals, we have created this 3day learning journey with an all access pass to actionable intelligence like:  Groundbreaking studies in mobile, social and cross-platform, will equip you with what will inspire your company, brand or customers.  Insights and ideas from 100+ speakers including Soledad O’Brien, Lee Garfinkel, and Executives from LEGO, Facebook and other exciting companies. And know that what you’ll hear was reviewed by your peers for information you can really use.  From more than 2,500 industry leaders from Coca-Cola, American Express, Digitas, Y&R, Research Firms, Google, Yahoo, AOL, and more @The_ARF #ARFRETHINK14